This document outlines the agenda and process for a brown paper session on developing a common policy advice for food clusters. The session will involve participants mapping out the development process for food clusters in their regions in two rounds - bottom-up and top-down. They will sketch the current situation using post-its, then critique the process to provide recommendations for strengthening it and for government policy. The objective is to get a holistic view of both the trees (details) and the forest (big picture) and allow for improvements to be identified.

1. Titel presentatie
[Naam, organisatienaam]
Working Day - Track: Food clusters
Creating a common policy advice
Mirte Cofino
Brown paper session

2. Food clusters: creating a common policy advice
Brown paper session
November 11, 2016. Mirte Cofino

3. Today’s program
16:30-16:40 Intro & explanation of Brown Paper method
16:40-17:00 First round: drawing the process in 2 groups
a) Bottom-up
b) Top-down
17:00-17:06 Brief exchange
17:06-17:25 Second round: process improvement &
recommendations
17:25-17:30 Wrap-up
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4. Brown paper session: objective
 Getting the big picture clear: trees AND forest
 Telling the story of operation and allowing for
improvement
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5. Three roles
 Expert (you!)
 One ‘end customer’: government representative
 One ‘miner’: why, why, why
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6. Brown paper session: part 1
How has the food cluster in your region developed (or how are you developing it at the
moment)?
 Main process steps
 Information requirements
 Main decision points
 Resources required
Practical pointers:
 Sketch the CURRENT situation: as it is now, not how it should be
 One idea per post-it, use one sentence to explain your contribution to the others
 Differences in situation are OK –map out general process from your own perspective
 Critical notes and improvements: use the flipover!
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7. Brown paper session: part 2
 Criticize the process: on the basis of the current insights,
what recommendations do we have towards the role of
the government?
 List out:
● Strengths
● Findings
● Opportunities to strengthen the process
● Recommendations for government policy!
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8. Example
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Source: Bright 7
http://www.bright7.co.uk/wp-content/uploads/2013/11/BrownPaper.pdf

9. Example
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Source: Bright 7
http://www.bright7.co.uk/wp-content/uploads/2013/11/BrownPaper.pdf

10. End slide or
section heading
Text
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