The document discusses the critical role of unique IDs in location master data management. It describes how using a unique, persistent ID like PreciselyID can eliminate location ambiguity and errors by effectively linking locations across business systems. It then provides examples of how PreciselyID can streamline data management tasks like matching, processing, propagating IDs, looking up attributes, and exchanging data without transmitting personal information. Finally, it suggests how PreciselyID enables data enrichment and analytics to drive business processes and decision making.