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Facebook for business an introduction
1. Facebook for Business
An Introduction
Compiled by: Carole Smith
June 2012
www.synneo.ie
2. Getting to grips with using
Facebook for business
Everyone’s Doing it!
One of the mistakes many organisations make is
jumping into using Social Media without having
any sort of plan
...So put a plan together
-you do for every other initiative you put in place for your
business
3. Do the research first
Who is your ‘ideal’ client?
What platform are they hanging out on?
Bit of a waste of your effort if you’re on the wrong platform
What does this ‘ideal’ client want to hear
from you?
That’s the how/what/where questions. Remember they’re looking
to you for your expertise
4. What content are Fans looking for?
Not broadcasting messages that are all
about self promotion!
Think about why people are online in the
first place and build your content to fit in
around that
Top 3 reasons why people go
online:
1. Learn
2. Socialise
3. Have Fun
5. And don’t forget...
Engage with Fans!
...at every opportunity
Answer every question posted online in a timely manner
When your Fans see you listen to what they have to say and
that you respond you’ll see engagement levels will
increase
6. And Finally...
Good Luck!
For Free Tips on Facebook Marketing
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