1. THINKING OF A MASTER PLAN
MARKETING
SEO
GRAPHIC
DESIGN
PROMOTION
WEB
DEVELOPER
Video
editing

2. PRESENTED BY SYMERIA PALMER & ERIC JONES
SPOTLIGHT PROGRAMS BOARD: GEORGIA STATE UNIVESITY (ATLANTA,GA)
Building an Effective Marketing Campaign
START
HERE

3. Thinking Of A Master PlanSymeria Palmer & Eric Jones
WHAT IS A MARKETING CAMPAIGN
Thinking Of A Master Plan
Specific activities designed to promote a product, service or business. A
marketing campaign is a coordinated series of steps that can include promotion
of a product through different mediums (television, radio, print, online) using a
variety of different types of advertisements. The campaign doesn't have to rely
solely on advertising, and can also include demonstrations, word of mouth and
other interactive techniques

4. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
01 Name Your Campaign
02Campaign Outline
What is the plan for the
campaign?
03 Key Messaging
What is the key
message/purpose for the
campaign?

5. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
04 Objectives
What are the goals for
the campaign?
05Flight Dates
When will it begin and end?
06 Target Audience
Who is the main audience for
the campaign?

6. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
07 Key Performance Indicators
• This evaluates the campaign.
• What are the indicators that let you know the
campaign was a success or fail?
08Budget
What is the total budget for the campaign?
09 Graphics
What visuals are needed for the campaign?

7. Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGN
Step – by - step
08Media Outlets
Which media outlets will be contacted? Will
this event be covered?
09 Wrap Up
How was the overall campaign? Was it successful?
Did things change?

8. Thinking Of A Master PlanSymeria Palmer & Eric Jones

9. Thinking Of A Master PlanSymeria Palmer & Eric Jones
Social Media
Find out what social media platform works best for your organization and target audience.
Do surveys, polls, and questionnaires.
Facebook
Twitter
YouTube
Instagram
LinkedIn
Followers Haters

10. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Build A List

11. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
MailChimp

12. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Raffle
Giveaways

13. Thinking Of A Master PlanSymeria Palmer & Eric Jones

14. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Interaction

15. Thinking Of A Master PlanSymeria Palmer & Eric Jones

16. Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Newsletters

17. Thinking Of A Master PlanSymeria Palmer & Eric Jones
• What Types?
• Cookouts, Picnics, Dinners
• Award Ceremonies
• Celebrate birthdays, whether that
birthday is the start of a company
or an employee’s birth date.
PROMOTIONAL EVENTS

18. Thinking Of A Master PlanSymeria Palmer & Eric Jones
DON’T DON’T DON’T
OVER CLUTTER CREATE INSANITY WITH FONTS RELY ON CLICHÉS
DO’S & DON’TS OF GOOD FLYERS
Don’ts

19. Thinking Of A Master PlanSymeria Palmer & Eric Jones
DO DO DO
THINK ABOUT YOUR
TARGET AUDIENCE
Use sizzling graphics and color TEMPLATES ARE OK
DO’S & DON’TS OF GOOD FLYERS
Do’s

20. Thinking Of A Master PlanSymeria Palmer & Eric Jones
GET IT RIGHT THE FIRST TIME
MARKETING PROPOSAL
• Description of the product or service, including
• Special features
• Marketing budget
• Advertising and promotional plan
• Pricing strategy
• Market segmentation (specializing in specific
niche markets or, if mass marketing, how
marketing strategy might differ between different
segments, such as age groups).

21. Thinking Of A Master PlanSymeria Palmer & Eric Jones
GET IT RIGHT THE FIRST TIME
MARKETING PROPOSAL
Graphics
• What Materials are needed
• Key Questions
• Please Provide Specific Key Points?
• What's the Tone/Message that you want to
convey?
• Do you have any Specific Imagery in mind?
• How would the Typography appear?
• Do you have a color preference?
• Any Legal Mandatories or Disclaimers?
• Upload Pictures / Reference Material

22. Thinking Of A Master PlanSymeria Palmer & Eric Jones
KEEP IT CONSISTENT

23. Thinking Of A Master PlanSymeria Palmer & Eric Jones

24. Thinking Of A Master PlanSymeria Palmer & Eric Jones
Our Gallery

25. Thinking Of A Master PlanSymeria Palmer & Eric Jones
Our Gallery

26. Thinking Of A Master PlanSymeria Palmer & Eric Jones
HELPFUL LINKS
Lynda

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HELPFUL LINKS
PSD Tuts

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HELPFUL LINKS
Da Font

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HELPFUL LINKS
Font
Squirrel

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HELPFUL LINKS
Design
Seeds

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HELPFUL LINKS
Colour
Lovers

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HELPFUL LINKS
Creative
Bloq

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HELPFUL LINKS
Behance

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HELPFUL LINKS
PR Daily

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HELPFUL LINKS
PR Week

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HELPFUL LINKS
PRSA

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HELPFUL LINKS
PR
Examples

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HELPFUL LINKS
Hootsuite

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HELPFUL LINKS
Trello

40. Thinking Of A Master PlanSymeria Palmer & Eric Jones
• “Marketing Campaign Definition Investopedia.” Investopedia. n.p., n.d. Web. 8 Oct. 2014.
• http://www.investopedia.com/terms/m/marketing-campaign.asp
WORK CITED

41. Objective
Audience
Marketing
Plan
STAY CONNECTED

42. Thank You for your time!
Have a nice day!