CGCSA Summit - Bringing the consumer packaged goods industry real solutions to the issues of the day The CGCSA Summit advisory panel, consisting of top executives from a number of major South African Consumer Goods Industry businesses, have put their heads together to bring delegates a rich and relevant agenda, reflecting the true expectations of retailers, suppliers and third-party service providers. Key themes to be addressed at the summit include: The SA industry agenda; Global and local trends and dynamics affecting the trade; Marketing - Driving customer & shopper behaviour; Supply chain - Effecting real efficiencies; and Field sales - Winning at the Point of Purchase(POP). "We at CGCSA are working once again to deliver a meaningful consumer goods industry event," says CGCSA CEO, Gwarega Mangozhe. "This year the CGCSA Summit is all about keeping it real - we will look at the burning issues facing us every day and provide delegates with practical solutions to their most pressing business imperatives. Finally, we hope delegates will join us in showcasing the industry as the powerful force that it is." CGCSA has again engaged the services of Trade Intelligence to assist in delivering this year's summit. At its core, the 4th Industrial Revolution is an evolving environment in which disruptive technologies and trends are giving industry members a competitive advantage. It is characterised by a fusion of technologies that are blurring the lines between the physical, digital, and biological spheres. This creates opportunities to discover new value, create and redesign new jobs and boost growth significantly. The 4th Industrial Revolution recognises the need for human-machine collaboration by using technologies such as artificial intelligence, immersive reality and Internet of Things. This year, the Consumer Goods Council of South Africa’s Annual Summit acknowledges the importance of embracing this revolution and the impact it will have on the way businesses operate