Ready made complete SEO check-list for preparing your client's SEO action plan.

1. SEO Action plan
Introducing an Effective SEO Action Plan
To achieve outstanding SEO results, the action plan consists of four
concurrent phases:
Phase 1: Comprehensive Website Assessment
Conducting a thorough audit of content and usability to identify areas
for improvement.
Phase 2: Content Enhancement and Creation
Optimizing existing content and creating engaging material to attract
organic traffic.
Phase 3: Addressing Advanced Website Issues
Resolving technical aspects such as speed, responsiveness, and URL
structure for improved performance.
Phase 4: Off-Page SEO Strategies
Implementing various off-page SEO techniques to enhance website
authority, visibility, and backlink profile, ultimately driving targeted
traffic and higher search rankings.
By seamlessly integrating these four phases, a comprehensive and
effective SEO strategy is developed, resulting in exceptional outcomes
for your online presence.
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2. Phase 1: A general view of the situation of the website that includes auditing
content and usability:
By auditing both the content and usability of a website, we can gain a comprehensive view of its
overall performance and identify areas for improvement. This helps to ensure that the website is
meeting the needs of its users, providing a positive user experience, and ultimately achieving its
goals, whether that be to inform, sell products, or promote a brand.
Category Strategy Description Tools
On-page
Check
Keywords
ranking
Check the ranking of target
keywords to ensure they match
user intent and are properly
aligned, identifying any gaps that
need to be addressed.
SEMrush,
Ahrefs, Google
Search Console
On-page
Ensure correct
header
alignment
Check headers (h1, h2, h3, etc.)
to ensure they are properly
aligned, providing a better user
experience and making it easier
for search engines to
understand the structure of the
page.
Screaming frog
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3. On-page
Check for
About,
Contact,
Privacy
Policy...
Check that the website includes
essential pages, such as About,
Contact, Privacy Policy, and
Terms of Service, providing a
better user experience and
ensuring compliance with legal
requirements.
Manually
On-page
Check and fix
meta tags and
meta titles
Ensure that meta tags and meta
titles are properly optimized,
providing a better user
experience and helping search
engines understand the content
of the page.
Yoast SEO,
SEMrush,
Ahrefs, Google
Search Console
On-page Check links
Check links to ensure they are
readable and easy to
understand, providing a better
user experience and helping
search engines understand the
content of the page.
Screaming
Frog, SEMrush,
Ahrefs
On-page
Check for
duplicated
content
Identify and address any
duplicated content, as it can
negatively impact search engine
rankings and user experience.
Copyscape,
Siteliner,
SEMrush,
Ahrefs
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4. On-page
Check
situation of
internal links
Check internal links to ensure
they are properly structured and
provide a good user experience,
making it easier for visitors to
navigate the site and find
relevant content.
Screaming frog
On-page
Check content
length and
readability
Check content length and
readability, ensuring that content
is high-quality and engaging,
and that users can easily read
and understand it.
Hemingway
Editor, Yoast
SEO, Readable,
Grammarly
On-page
Check image
alt descriptions
Check that image alt
descriptions are properly
optimized, providing a better
user experience and helping
search engines understand the
content of the page.
Yoast SEO,
SEMrush,
Ahrefs, Google
Search Console
On-page
Set up
keyword rank
tracking
Set up keyword rank tracking to
monitor changes in search
engine rankings over time,
identifying areas for
improvement and ensuring
ongoing optimization efforts are
effective.
SEMrush,
Ahrefs, Google
Search Console
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5. Off-page
Check the
situation of
links
Identify the number and quality
of external links to the site,
ensuring that they are relevant
and not spammy, and
determining if any links need to
be disavowed to improve search
engine rankings.
SEMrush,
Ahrefs, Google
Search Console
Techniqal
Strategy:
Check & Set
Up Google
Search
Console(GSC)
Check and set up Google
Search Console to monitor
website performance, identify
issues, and optimize for search
engines
Google Search
Console
Techniqal
Strategy:
Check & Install
an SEO
Solution for
WebsiteWebsit
e
Install and set up an SEO
solution, such as Yoast SEO or
All in One SEO Pack, to
optimize website content and
improve search engine rankings
SEO solution
tool
Techniqal
Check the Site
is Mobile
Friendly
Ensure website is
mobile-friendly and responsive
to various screen sizes
Google
Mobile-Friendly
Test
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6. On-page
Set Up
Keyword Rank
Tracking
Set up a system to track
keyword rankings and monitor
changes over time
Keyword rank
tracking tool
Techniqal
Check and
Optimize
Website404
Page
Ensure 404 error pages are
user-friendly and provide helpful
information and links
Website CMS
Techniqal
Use Heatmaps
to See What
Users Actually
See
Utilize heatmaps to analyze user
behavior and identify areas of
the website that may need
improvement
Heatmap tool
Techniqal
Check and
setup useful
site tag
(Google Tag
Manager,
Hotjar)
Install and set up site tags, such
as Google Tag Manager and
Hotjar, to track website analytics
and user behavior
Site tag tool
Finally we need to create a full SEO audit report and discuss it to achieve the following:
- Discussing the use and purchasing any paid tools suggested.
- Aligned tasks and duties on the teams and departments of the companies.
- See where we are now and where we want to go.
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7. Phase 2 Content creation:
In Phase 2, the primary objective is to create compelling and high-quality content that resonates
with both users and search engines. The aim is to develop content that stands out from
competitors and captures the attention of the target audience.
Overall, Phase 2 focuses on creating high-quality, user-centric content that satisfies search
engine requirements, surpasses competitors, and brings valuable traffic to the website. By
delivering exceptional content and optimizing it for both users and search engines, the website
establishes itself as a reliable source of information, driving organic growth and gaining a
competitive advantage.
Category Strategy Description Tools
On-page
Use
keyword-rich
titles and
meta
descriptions
Use relevant and
descriptive titles and
meta descriptions
that include targeted
keywords. This helps
search engines and
users understand
what website page is
about.
Yoast SEO,
Google Search
Console,
SEMrush, Ahrefs
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8. On-page
Optimize
content for
relevant
keywords
and user
intent
Create high-quality,
relevant content that
matches the search
intent of
Websitetarget
audience. Use
targeted keywords
throughout
Websitecontent to
make it easier for
search engines to
understand its
relevance.
Google Keyword
Planner,
SEMrush, Ahrefs,
Moz, BuzzSumo
On-page
Use header
tags (H1,
H2, H3) to
organize
content
Use header tags to
structure
Websitecontent and
make it easier to
read and
understand. This
also helps search
engines understand
the hierarchy and
importance of
Websitecontent.
Yoast SEO,
Google Search
Console
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9. On-page
Include
internal links
to relevant
pages on
Websitesite
Link to other relevant
pages on
Websitewebsite to
provide additional
context and help
search engines
understand the
structure of
Websitewebsite.
SEMrush, Ahrefs,
Moz
Phase 3 Website advanced issues:
by this method we aim to achieve the following:-
- Better Crawling and Indexing: Technical ensures that search engines can crawl and
index Websitewebsite's pages effectively. This helps search engines understand
Websitewebsite's content, which in turn can lead to improved rankings.
- Improved User Experience: Technical involves optimizing website speed,
mobile-friendliness, and website architecture, which all contribute to a better user
experience. Users are more likely to stay on a website that loads quickly and is easy to
navigate, which can also contribute to better search engine rankings.
- Improved Accessibility: Technical also involves ensuring that Websitewebsite is
accessible to all users, including those with disabilities. This not only improves
Websitewebsite's overall usability, but it can also lead to better search engine rankings.
Competitive Advantage: Technical is a key aspect of modern SEO strategies. Websites that
invest in Technical are more likely to rank higher in search engine results pages (SERPs) than
those that don't, which can provide a significant competitive advantage.
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10. Category Strategy Description Tools
Technical
Improve website
speed and
performance
Optimize website
assets (e.g. images,
code) and leverage
caching to improve
website speed and
performance
GTmetrix,
Pingdom
Technical
Implement
structured
data/schema
markup
Use structured
data/schema markup to
help search engines
better understand and
interpret
Websitecontent
Google Structured
Data Testing Tool
Technical
Check and
improve server
response codes
Monitor server
response codes (e.g.
404, 500 errors) and
address any issues to
ensure a smooth user
experience
Google Search
Console,
Screaming Frog
Technical
Optimize URL
structure and
hierarchy
Ensure that URLs are
organized and
structured in a clear
and logical manner for
both users and search
engines
Screaming Frog,
Google Search
Console,
Yoast SEO,
Moz,
SEMrush,
Ahrefs
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11. Technical
Use canonical
tags to prevent
duplicate content
issues
Implement canonical
tags to avoid duplicate
content issues and
ensure that search
engines understand
which version of the
page to index
Google Search
Console,
Screaming Frog
Technical
Implement
hreflang tags for
multilingual/multi-r
egional websites
Use hreflang tags to
specify the language
and regional targeting
of web pages on
multilingual/multi-region
al websites
Google Search
Console,
Screaming Frog
Technical
Check and
optimize website
security
Ensure that website is
using HTTPS, check for
security issues, and
implement any
necessary fixes
SSL Checker,
Google Search
Console
Technical
Ensure website is
mobile-friendly
Optimize website for
mobile devices to
improve user
experience and search
engine rankings
Google
Mobile-Friendly
Test, Google
Search Console
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12. Technical
Monitor and
optimize crawl
budget
Monitor and optimize
the number of pages
Google crawls on
Websitesite to ensure
that Websitemost
important pages are
being indexed properly
Google Search
Console,
Screaming Frog
Technical
Implement and
monitor 301
redirects
Use 301 redirects to
ensure that users and
search engines are
properly directed to the
correct page
Google Search
Console,
Screaming Frog
Technical
Optimize images
for search
engines
Use descriptive file
names, alt tags, and
captions to optimize
images for search
engines and improve
website accessibility
Screaming Frog,
Yoast SEO
Technical
Monitor and
address crawl
errors
Monitor and address
crawl errors to ensure
that search engines can
crawl and index
Websitesite properly
Google Search
Console,
Screaming Frog
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13. Phase 4 Off page:
After building stedy content and website now it time to cross outside and spread around the
internet to reach people around the world:
- Improves Search Engine Ranking: Off-page SEO helps to improve Websitewebsite's
search engine ranking by increasing the number of high-quality, relevant links pointing
back to Websitesite. Search engines view backlinks as a vote of confidence in
Websitesite, so the more authoritative and trustworthy the source of the link, the more
value it will add to Websitesite's ranking.
- Increases Website Traffic: Off-page SEO can help drive more traffic to Websitewebsite
by increasing Websitesite's visibility on search engines and social media platforms. This
can be achieved through effective link building, social media marketing, and content
marketing strategies that encourage users to visit Websitewebsite.
- Builds Brand Awareness: Off-page SEO can help build brand awareness and increase
Websitewebsite's visibility among Websitetarget audience. This can be achieved through
social media marketing, influencer outreach, and content marketing, which can help to
establish Websitebrand as a thought leader in Websiteindustry.
Enhances Online Reputation: Off-page SEO can help enhance Websiteonline reputation by
creating positive online buzz about Websitebrand. This can be achieved through reputation
management, social media marketing, and influencer outreach, which can help to build trust and
credibility with Websitetarget audience.
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14. Category Strategy Description Tools
Off-page
Build
high-quality
backlinks
from
authoritative
websites
Acquire backlinks from
high-quality, authoritative
websites. Backlinks from
reputable sources can
improve Websitewebsite's
authority and help improve
search engine rankings.
SEMrush, Ahrefs,
Moz, Majestic,
BuzzSumo, HARO,
Pitchbox, Ninja
Outreach
Off-page
Engage in
social media
marketing and
online
networking
Use social media and other
online platforms to promote
Websitewebsite and build
relationships with
Websitetarget audience.
This can improve brand
visibility and drive traffic to
Websitewebsite.
Hootsuite, Buffer,
Sprout Social,
SEMrush, Ahrefs
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15. Off-page
Monitor and
manage
Websiteonline
reputation
Monitor online reviews and
feedback about
Websitebusiness to
maintain a positive
reputation. This can also
help you identify areas for
improvement and address
negative feedback.
Google Alerts,
SEMrush, Ahrefs
Off-page
Participate in
relevant
forums and
online
communities
Engage with online
communities and forums
that are relevant to
Websitebusiness or
industry. This can help you
build relationships with
potential customers and
improve Websiteonline
visibility.
SEMrush, Ahrefs,
Moz, BuzzSumo
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16. The End
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