1. WATCHLIST
TASK 3
How to deal with negative user
emotions once properties are gone
BUILD
3 part task analysis to look at 8
research hypotheses
USER FOCUS GROUP
LAUNCH
COMPETITOR ANALYSIS
ANALYTICS
(CURRENT)
How can we use our data to provide
a useful feature?
USER INTERVIEWS
Quantitative and qualitative
DATA ANALYSIS
TASK 2
Determine user actions and
behaviour within a saved list
DESIGN
TASK 1
Determine sorting and favouriting
process and behaviour
CHALLENGE:
Create a feature that
allows users to save
or ʻfavouriteʼ
properties within the
app that also has a
unique functionality.
ONLINE SURVEY
Icon preference and feature
functionality
U s e r Fo c u s G ro u p Ta s k 1
Iconpreferencesurvey
Focusgrouptaskdesign
Q u a l i ta ti ve A n a l y s i s o f fo c u s g ro u p d a ta

2. WATCHLIST
FINAL PRODUCT
“
”
What a great new feature!
Thank you Movebubble,
now I can keep a closer
eye on my favourite
properties :)
“
”
Really good for browsing
through properties even if
you just want to get a feel of
the market... The watchlist
was a great added feature.
Thanks guys!
22,000
actions recorded in
the Watchlist within
itʼs first month, which
is...
12%
of all actions within
the app
6th
most viewed screen within
the app, and the first
screen that is not part of
the onboarding process