2. Factors affecting location sustainability
• Customer accessibility
• Infrastructure
• Raw materials
• Human resources
• Market
• Competition
3. Factors affecting location sustainability
• Environment
• Government policies
• Laws, regulations and taxes
• Suitability and cost
• Personal preference
4. Choice of location
• Identification of potential sites
• Attractiveness of each site
• Selection of site
5. Specific location factors for retail
business
• Types of good sold
– Convenience goods
– Shopping goods
– Specialty goods
• Type of site (City center, shopping center, etc)
• Trade potential of area
• Capacity to pay rent
• Proximity to other stores
6. Specific location factors for
small wholesale business
• Type of goods
• Transportation facilities
• Economic conditions
• Wholesale areas