9. Alzheimer's Dementia Day Program
Hearth Home offers, and we believe we have a unique, one-of-a-kind program,
that is specifically created for those affected with Alzheimer’s and Dementia.
We have a program like nothing out there!
At Hearth Home we are offering a highly competitive service, with exceptional
specific programing, in a beautiful environment.
10. Mission Statement
Our mission at Hearth Home is to emulate what family is all about
by providing care for your loved one in a supportive nurturing
home, as if they were being cared for by their own biological
family, while they decline from the devastating affects of
Alzheimer’s Disease.
11. Objective
Our objective is to provide specialized therapeutic
programs, in an nurturing homelike environment, which
enhances the lives of each Member according to their
individual needs by offering focus centred care based on
personal life experiences and abilities.
15. What “Heart Home” Offers
Mon-Fri; 8 a.m.- 6 p.m.
Safe Secure Environment
$100.00 Fee Inclusive for all Services
Specialized Individualized
Programming
Nurturing Homelike Atmosphere
Reassurance Knowing Loved One is
Cared for by Compassionate Staff
Home Cooked Meals and Nutritious
Snacks
Personal One to One Attention
Simulated Intimate Family Relations
and Family Dynamics
Simulated Intimate Family Relations and
Family Dynamics
Highly Qualified Recreationist Staff
Gentle Toileting for Incontinence
Individuals and Personal Care Provided
Private Individual Beds for Each Member
and Delegated Calming Area
Personal Memory Prompting Panels for
Each Member
Stimulating Activities Specific to Life
Experiences
Engaging and Meaningful Outings and
Day Trips
16. Extra Services
Extended Hours if Needed 7 a.m.-7 p.m. $10.00 per hour
Hot Breakfast Program $7.00 per meal
Respite Care during Illness
24. Durham & Canadian Statistics
Pickering Durham Region, Population 653,600.
Population growth was highest in Durham Region among seniors 85 to 90 years
(99%), and 90 years and older (142%). (Durham Regional Health
Department,2014).
There is 14.4% of the total population are elderly presently in Canada, by the year
2031, there will be 22.8 % based on statistics Canada. (Statistics Canada, 2012).
There are 747,000 Canadians affected with Dementia, and the numbers are
expected to double to 1.4 million, by the year 2050. (Alzheimer’s Society,2012).
There are no Day Centres in Pickering
25. “Heart Home”
Due to this increased number of elderly population,
who live in the Durham Region and who have been
diagnosed with a cognitive condition such as
Alzheimer’s, or Dementia, and because there is not
any Adult Day Programs offered in this area, our
target market is predicted to grow astronomically as
the demand for our target market escalates.
Ideal Timing & Location
26. No Competition/ No Comparison
There are no other day programs offered in Pickering
The closest location is Whitby & Oshawa
Most have limited hours 9-3, or 9-5
Most have standardized programs offered
Similar program offered in Town of Markham called;
Memory & Company
27. No Competition/ No Comparison
$100 per day
Mixed program
Days of the week and hours: Monday to Friday 7:00am-6:00pm. Saturday 8:00am-4:00pm. Nurse on site. Breakfast, lunch, and snacks provided. Additional
services are available and can be arranged such as bathing, incontinence program, hairdresser, footcare, physio/massage. Programs are member centered and
include: music therapy, doll therapy, exercise/yoga, games room, gardening, secure outdoor space/lounge, baking, library.
28. Co-Founder & Owner
My passion is to bring a ray of light to those I meet…….
Specialized in Gerontology with primary focused in Alzheimer's and Dementia
20 Years of Practical Experience with Cognitive Gerontology
Population
ACTIVITY AIDE RECREATION DEPARTMENT I have been
employed for the hospital for the last 15 years as an Activity Aide on
cogitative support unit in the Veteran Centre. I love what I do, and
believe I enhance the quality of life for the residents I care for.
Worked in Long-Term Homes
Worked & Experienced in Alzheimer's Day Programs
Retirement Community Settings
Worked with Adults with Special Needs
29. Credentials & Certificates
20 Years of Practical Experience
Service Employee Award 2015
Diploma Recreation & Leisure Service Program
Recipient of the Sandy Foster Scholarship Award 2015
Registered Member of TRO
Hive 5 Certificate
Quest 2 Certificate
CPR/AED
Standard First Aid
30. Rent $ 988.00 $200.00 Ex Parking Total= $1188.00
Food $200.00 Week $200.00 X 4 Weeks Total= $800.00
Supplies $100.00 $100.00 X 4 Weeks Total= $400.00
Staff $25.00 X 10 hr $250 Per day X Days= $1250 X 2 Staff Total= $2500
Insurance $200.00 Month Total = $200.00
Proposed Total Monthly Expenditures $5,088
6 Members Daily X $100. $600.00 X 5 Days=$1200 X 4 Weeks= $4800.00
2 Extended hours a Members 2 hr X 5 days X $10.00=$100. $400.00 Per Month
# 3 Proposed Members Total 6 hr X 5 days X $10.00=$300. $1200.00 Per Month
Extended Breakfast Meal Cost
$7. Per Meal X 5 Days= $35.00
$35. X #3 Members= $105.00
$105.00 X4 Weeks=$420.00
$420.00 Per Month
Total Proposed Revenue Per Month $ 6000.00
Total Proposed Revenue Per Month with Breakfast Meals Included $6420.00
Hearth Home Proposed Budget 6 Members
Rent $ 1,976.00 $200.00 Ex Parking Total= 2,176.00
Food $400.00 Week $400.00 X 4 Weeks Total= $1600.00
Supplies $200.00 $200.00 X 4 Weeks Total= $800.00
Staff $25.00 X 10 hr $250 Per day X Days= $1250 X 3 Staff Total=
$3,750.00
Insurance $200.00 Month Total = $200.00
Proposed Total Monthly Expenditures
$8,526.00
12 Members Daily X $100. $1200.00 X 5 Days=6,000.00 $6,000.00 X 4 Weeks=
$24,000.00
2 Extended hours a Members 2 hr X 5 days X $10.00=$100. $400.00 Per Month
# 6 Proposed Members Total 12hr X 5 days X $10.00=$600. $2,400.00 Per Month
Extended Breakfast Meal Cost
$7. Per Meal X 5 Days= $35.00
$35. X #6 Members= $210.00
$105.00 X4 Weeks=$840.00
$840.00 Per Month
Total Proposed Revenue Per Month Without Breakfast $ 26,400.00
Total Proposed Revenue Per Month With Breakfast Meals Included $27,240.00
Hearth Home Proposed Budget 12 Members
31. Rent $ 1,500. $200.00 Ex Parking
Total= $17,00.00
Food 340.00 Week $300.00 X 4 Weeks Total= $1200.00
Supplies $150.00 $150.00 X 4 Weeks Total= $600.00
Staff $25.00 X 10 hr $250 Per day X 5 Days= $1250 X 2 Staff Total=$2500.
Assistant Staff $12.00 X6 hr $72 Per day X 5 Days=$360 Total $1,440.
Insurance $200.00 Month Total = $200.00
Land Line Telephone $60.00 Month Total= $60.00
Cable/Internet $90.00 Month Total= $90.00
Proposed Total Monthly Expenditures $7,790.
9 Members Daily X $100. $900.00 X 5 Days=45,00.00 $4,500.00 X 4 Weeks= Total $18,000.00
2 Extended hours a Members 2 hr X 5 days X $10.00=$100. $400.00 Per Month
# 6 Proposed Members Total 12hr X 5 days X $10.00=$600. $18,00.00 Per Month
Extended Breakfast Meal Cost
$7. Per Meal X 5 Days= $35.00
$35. X #6 Members= $210.00
$105.00 X4 Weeks=$840.00
$840.00 Per Month
Total Proposed Revenue Per Month Without Breakfast $ 18,000.00
Total Proposed Revenue Per Month with Breakfast Meals Included $19,240
Hearth Home Final Proposed Budget 9 Members
32. Final Proposed Budget Proposed Expenditures Monthly $7,640.00
Final Proposed Budget Proposed Revenue Monthly $18,000.00
Final Proposed Budget Expected Profit Monthly $10,360.00
Hearth Home Final Proposed Budget 9 Members
33. Needed Funds to Secure
Total Operational Start up Cost (Higher) with Large Van & Insurance $74,151.00
Total Operational Assets & Start up Cost (Lower) with Cheaper Van & Insurance $39,151.00
Total Operational Assets & Start up Cost (Lower) without any Vehicle or Insurance $28,751.0
Personal Savings Invested Susan Tippett, Co-Founder & Owner $20,000.00
34. Strengths
Simulated Family Structure
Nurturing Homelike Atmosphere
Specialized Compassionate Trained Staff
Individualized Specific Programs
Safe Secure Environment
Need in Pickering
Increase in Gerontology Population
Increase Diagnosis of Alzheimer’s/Dementia
Private Individual Beds/Memory Boards
Activities Specific to Life Experiences Weakness
Affordability
Staff who are not Dedicated
Providing Quality Therapeutic Programs
Securing Loans/Funding
Demand to Expand
Finding Suitable Space
Cheaper Competitive
Opportunities
Enhance the Wellbeing of Members
Provide Relief for Families
Security & Reassurance for Family Member
Maintain Cognitive & Activities of Daily Living
Needed Service for Community
Contributions & Partnership with Organizations
Opportunities to Provide Respite during Illness
Risk
Lose Personal Investment
Potential Injury or Harm
Risk of Losing Members due to Wandering
Potential Lawsuit
Potential Bad Publicity & Reputation
Inadequate Program/Decreased Quality
Competition in Area
Lose Business/Improper Management
Risk of Quick Growth
W
O
T
S
35. Marketing & Partnerships
We will make our presence know within the Region of Durham, more specifically Pickering.
We will be present at several community events and participate and contribute to
community interest.
We will partnership with several organizations; Community Care Access, Alzheimer’s
Society of Durham, Durham Ministry of Health, all local hospitals like, nursing homes, etc.
We will create a utilize all media sources such as Facebook, Twitter, Facetime, etc., in order
to stay current and relevant in the market.
Professional web based site for contact information, promote and advertise services.
It is critical that we always seek opportunity to market the business, and in order to
maximized growth potential. Therefore, we will offer free one-day visits to potential clients
so that we can remain present in the potential client’s market, and highlight and showcase
our extraordinary services at Hearth Home
