perls_hpwc

Running Head: HPWC Program Proposal 1
“Healthy Prof Wellness Community” Program Proposal
Susan Perls
Rowan University

Executive Summary/Abstract
“The Healthy Prof Wellness Community,” otherwise known as wellness housing,
is a specialized housing option soon to be effective come fall 2015. This option is
available to students who will agree to abide by substance-free living standards, and who
have an interest in promoting their health and well-being. What makes wellness housing
unique and selective is the application based process and the social and educational
activities available for residents. Freshmen of any major can chose to live here.
The diverse yet inclusive community will be housed in Willow Hall. Furthermore,
the focus of this community is geared towards personal growth and development.
Students will ideally bond over their passion or intrigue in health and wellness.
All in all, the purpose of this program is to provide students with an option that is
supportive of substance-free living. The pressures and stressors of college can be
overwhelming and sometimes students could use a supportive environment. Health and
wellness promoters, international students, athletes, students with a vision of optimal
wellness and students overcoming addictions need a place where they can feel
comfortable and one that fosters an atmosphere of dry living.
I will evaluate my program by distributing a survey after the first semester to my
residents. There I will get feedback to make changes come the following semester. I will
also hold discussion groups with the departments that are working with me in an effort to
improve the following year. Finally, I will collect quantitative data. I will keep track of
the rise or decline of students applying to live in wellness housing and take note of these
changes.

A Rationale for a: “Healthy Prof Wellness Community” A community where students
reside among peers with similar beliefs, morals and values on health and wellness.
Excessive and abusive drug and alcohol consumption is a significant public health
issue. Many consider drug and alcohol consumption to be a ritual, and to some even an
integral part of one’s college experience. These poor habits and behaviors are recognized
high risk behaviors across college campuses in the United States. College can be
stressful, and unfortunately the pressure to fit in can cause students to resort to drugs
and/or alcohol as a coping mechanism.
On a smaller spectrum, about 1/5 of the Rowan student body does not drink or
consume drugs at all. (“2010, Rowan University College Assessment”) Rowan
University’s population is growing and diversifying and the need to accommodate these
students is increasing. Because college campuses are typically very big on alcohol and
drugs students who do not consume drugs and/or alcohol may have a hard time finding
their place on campus. According to the Rowan University College Assessment (2010),
14% of students stated that they did not drink in the past 30 days. Students who do not
regularly consume do exist. And, so students may just need additional support, which can
be a potential outcome of a substance-free learning community.
As previously stated many students are safe and responsible; however, around
1800 college students between years 18 and 24 pass away annually from unintentional
alcohol related injuries. Also, statistics show that roughly 690,000 college students are
assaulted by another student who has been drinking. Almost 100,000 students are victims
of alcohol related sexual assault or date rape. And close to 600,000 students injury
themselves while under the influence of alcohol. To conclude, between 1.2 and 1.5

percent of students have admitted to trying to commit suicide within the past year due to
alcohol and drug use. (National Institute on Alcohol Abuse and Alcoholism, n.d.)
Furthermore, many students on Rowan University’s campus struggle with an
addiction. In fact, the drug and alcohol counselor sees an average of six students each
day. (Logan) These are students who have violated the law, and possibly even on
multiple occasions due to substance abuse. Students may also self-refer themselves to the
Counseling Center to receive advice on how to deal with their addiction. Students may
also attend group alcohol and drug related classes to feed off of other people and get a
different perspective.
Moreover, freshmen students especially tend to indulge in high levels of alcohol
and drugs. Because experimenting is a huge part of one’s college career. By placing
students into a residence hall where stricter policies are enforced the likelihood of
students overdosing is lessened. Because freshmen students especially are known to over
indulge this would be a perfect prevention method for those students because it removes
them from the environment. In meetings with the Residential staff and Wellness Center
staff they have expressed the need to target freshmen. Freshmen are more likely to be
influenced by their parents to do something and I believe that they are also more willing
to participate in things.
As far as marijuana, a striking 64% of students reportedly do not use, according to
the 2010 Rowan University College Assessment. Not everybody is drinking at parties,
and not everybody needs to drink or do drugs in order to have a satisfying night. Some
students simply are not into the party lifestyle. It is vital that these students are

recognized because people tend to role model and that could only do good if less college
students drink and consume other drugs.
According to “Rowan University Facts” as per the 2014-2015 academic year,
4,835 students currently live on campus in 8 different residence halls, 5 apartment
complexes and an International house. Rowan University has all types of learning
communities including but not limited to; a history learning community, Lesbian Gay
Bisexual Queer Transgender community, EOF/MAP community, honors community,
science community and so on. Interests are met to many of these students as many could
benefit from the Healthy Prof Wellness Community.
College campuses are implementing healthy lifestyle communities more and
more. It is vital to address the health needs and interests of incoming freshmen students
who would benefit from this learning community. There are seven dimensions of
wellness; physical, occupational, social, emotional, spiritual and environmental. Students
will benefit in all these aspects. Physical in the sense that students will have opportunities
like reduced or free group exercise classes that can promote their physical well-being.
Occupational wellness in the sense that, I will hold educational workshops about
balancing stressors at work in hopes that students will feel more satisfied at work. I will
also make opportunities available for students to attend conferences and expand their
networking. Moreover, social wellness will be vital in this learning community because
ideally students will have the social support of their roommates and hall mates to lead
better lives. Next, emotional wellness will be touches upon in this community because, I
will have students write a goal that they hope to complete by the end of the semester, and
this shows that the student is aware and accepting of their behavior change. Spiritual

wellness will play a pivotal role in this community because the students will demonstrate
their morals, values and ethics as they live by the rules of the community and go about
their days. Lastly, I will incorporate environmental wellness into my community by
having friendly competitions were students can collect and recycle the most plastic items
and win a prize. Also, I will make plenty of civic engagement opportunities available.
Learning communities promote learning for students outside the classroom. In fact an
article on learning communities states that, “…the voluminous research on college
student development shows that the time and energy students devote to educationally
purposeful activities is the single best predictor of their learning and personal
development.” (Love, 2012) With the rapid expansion of higher education it is important
to keep developing new programs.
The solution to Rowan freshmen who want to stay away from drugs and/or
alcohol but are constantly surrounded by it is to implement a “Healthy Prof Wellness
Community.” This will allow students to feel less pressured and safe at their college
home. Not only that, but it will be less likely that students who feel pressured to get
involved in risky behavior will not come home to a party or a raging pregame like they
may have otherwise in a traditional housing unit. These students are held to higher
standards and if caught with drugs and/or alcohol in the community the student is subject
to dismissal from the community and other disciplinary actions. This way student will
ideally be more cautious as to what they bring back to their place as well as who they
bring back. Students in this community will feel supported by other like-minded students
who have similar goals and passions. These students are placed to live together so that

they have a gym buddy every now and then, so that they have someone to share a healthy
recipe with, this learning community is to promote the well-being of students.
This community is offered exclusively to freshmen students of all majors who are
interested in committing to a life of mindfulness meditation, nutrition, exercise, and
prevention of alcohol/drugs. This is a community of responsible students who share
similar visions of the seven dimensions of wellness.
Not only will students live in sectioned off housing but they will be able to
participate in other educational and social opportunities. CPR training will be available to
these students at low cost. Students will gain a sense of inclusivity to Rowan University.
These students will gain a sense of responsible living. Students will also be
knowledgeable health promoters for the entire Rowan community by learning about
bystander intervention, suicide signs and prevention and more. Students will also have
the opportunity to present health-based workshops in partner with Healthy Campus
Initiatives. Additionally, student’s involvement in this community will promote a sense
of membership, influence, fulfillment of individual needs, and shared events and
emotional connections. These students will be actively engaged in learning from each
other, in habituation.
According to Eddie Guerra, the Associate Dean of the School of Biomedical
Science and Health Professions, the Health and Exercise/Health Promotion and Fitness
Management track is one of the largest growing majors at Rowan University. In addition,
graduates of these degree programs at Rowan have some of the best placements
compared to other graduates. With that being said, as the increase in Rowan population
increases and more and more students are interested in the health and wellness field the

future of this program looks promising. This program will be successful because it will
suit the needs of our growing student body. Additionally, I have been toying with this
idea of wellness housing for over a year now; I have had multiple conversations with the
Drug and Alcohol counselor Bob Logan who agrees that this will be a great addition to
our campus expansion. In the end, this program will also be successful because I have a
team that is working with me to assure its success. Plus, this could truly benefit student’s
well being if taken seriously. This learning community has also been implemented at
various institutions including; Temple University, Quinnipiac University, Ursinus
College, University of Delaware, Syracuse University, Loyola University and so on.
Installation of wellness housing has been around for years on different college campuses.
Wellness housing is being found more and more on campuses because of its positive
initiative. I am basing many of my ideas for my “Healthy Prof Wellness Community” off
of other universities and adding twists of my own.
Needs Assessment
Step 1: Determining the Purpose and Scope of the Needs Assessment
The goal of the needs assessment is to recognize the needs of the freshmen Rowan
students, examine their causes, and implement a program that fills the gap visible in the
needs assessment. The subgroups of this population are students with a passion for health
and wellness, students overcoming an addiction and maintaining sobriety, non-
consumers, athletes, international students, and students who need motivation. The needs
of the priority population are to provide students overcoming sobriety with an
environment that will promote their recovery. Another need of the population is to
provide international students a housing unit where students respect their religious

beliefs. Additionally, a need of the priority population is to allow students who need
motivation to work out or eat healthy to live with someone who has similar goals and
values. Another subgroup would be athletes. Many times these students have to commit
to dry seasons in order to perform at an optimal level. Moreover, students who are
passionate about health and wellness can find a home at Rowan too. Finally, there is a
need to provide a social environment for students who are non-consumers and would like
to be around people with similar beliefs. More specifically, the goal is to find research to
back-up the need for a health and wellness based learning community. The planning
committee hopes to validate a purpose for doing a needs assessment in the first place.
Step 2: Gathering Data
I identified both secondary and primary data. The secondary data that I used was
from the Rowan University National College Assessment (“Alcohol Wise”) in which is a
required health assessment that all incoming students must complete. The second type of
data that I collected is primary data. I attended various meetings to discuss the needs of
freshmen students. I met with Travis Douglas and Suhil Johnson who are both apart of
Residential Learning and University Housing, Allie Pearce who is Assistant Director of
Healthy Campus Initiatives and Dr. Rubenstein who is the Director of Counseling and
Psychological Services. I also conducted a face-to-face interview. I was able to gather
both qualitative and quantitative data.
Step 3: Analyzing Data
Fortunately, I was able to get statistics of the Rowan health assessment. In 2010,
there were 1,435 respondents to the Rowan University National College Health
Assessment. 17% stated that they did not drink, 14% stated that they have not consumed

alcohol in the past 30 days. My observation from this study is that not everybody is
drinking at parties, and not everybody needs to consume drugs to have a satisfying night.
Some students are simply not into the party lifestyle and would benefit from making
friends who share similar morals, values and ethics. These students are placed all over
campus and by placing them in close proximity to others they are likely to benefit. And in
respect to the meetings, we came to the conclusion that this type of community would
only promote Rowan University’s campus and will allow students to have a nice
alternative when it comes to living arrangements. As far as the interviews we developed a
definite need for a community like this. Our drug and alcohol counselor at the Wellness
Center, Bob Logan, stated that many students come into his office looking for something
like this.
Step 4: Identifying Risk factors linked to health problems
Social, economic and physical environment are all risk factors linked to this
health problem. Students are in a college environment where drugs and alcohol are
heavily promoted. Economically, students have readily access to people distributing
drugs and alcohol. And finally physically, students in college settings are more than often
surrounded by drugs and alcohol whether it be their friends, roommates, floor-mates
whomever drugs are always around college campuses. Plus, there genetics may play a
role in the abuse and overuse of drugs and alcohol.
Step 5: Identifying the program focus
Rowan is growing. As we do have a very diverse population I feel as though
students who do not consume drugs and alcohol are underrepresented. Because of this,
many students may have a difficult time finding friends who accept their beliefs and

promote them as well. The purpose of this program is to build a supportive community of
students who can look to each other for new recipe ideas, fitness work-outs, gain
leadership skills, and participate in positive wellness social activities and so on. There is
currently no residential community like this on campus. However, learning communities
are becoming more and more popular it takes a strong coordinator to maintain a learning
community.
Step 6: Validating the need
One way that I validated the need was at one of the past meetings I asked my
group, “Is this still necessary and will this still work?” My meeting consisted of two
individuals in Residential Learning and University Housing as well as Assistant Director
of Healthy Campus Initiatives. They responded that they do believe that this program will
be successful as long as a student coordinator or an RA is constantly checking in with
them. Also, I will continue to work on advertising my program because it will be
implemented in the fall 2015.
Goals, Objectives and Evaluations
The first goal is to have the students, who will be residing in the learning
community, agree to sign a contract to abide by stricter policies when it comes to
drugs and alcohol which will ideally lessen the rate of students in that community
that will be exposed to drugs and/or alcohol. The initial process objective will be to
recruit 15 students to live in the community that will attest to less exposure of drugs
and or alcohol within the past academic year. Following this, the process evaluation
would consist of me doing a short survey at the end of the semester where students
can elaborate on their experiences with exposure to drugs and or alcohol

confidentially. That being said, wellness housing will evidently be serving a purpose
on campus. The second process objective would be to provide 100% of my residents
with alternative activities every weekend to lessen the likelihood of engaging in
risky behavior. My process evaluation would include me documenting what
alternative programs I implemented for the student’s benefit each week. Next the
impact objective that lines up with this goal is by the end of fall 2015, students will
know of at least one other activity to participate in other than something
alcohol/drug related. The impact evaluation for that objective would be that I will
ask students to write a paragraph about what activities they got involved in this
semester and ask them how they felt about it. I will ask the students this at the end
of the fall term. The next impact objective will be by the end of fall 2015; 100% of
the “Healthy Prof Wellness Community” residents will have an overall better sense
of wellness because they have remained sober. The impact evaluation in accordance
to that impact objective will be that I will send an anonymous survey online for
students to answer short answer questions like, “Do you feel as though you have
more energy?” or “Do you enjoy the time you spend with the people you surround
yourself with?” I will send this survey out at the end of fall 2015. The first outcome
objective will be that by 2017, alcohol and drug related violence in the community
will decrease 15%. A means of my outcome evaluation will include that I will get
statistical data from public safety/The Wellness Center. I will ask a co-worker or
ask public safety myself. I will get this information in 2017, 2 years after the
program has been implemented. The second outcome objective will be by the year
2017, alcohol violations will decrease in the community by 60%. Finally, the

outcome evaluation for this last outcome objective will be that I will get the
statistics from the Wellness Center/Community Standards by asking a co-worker or
going into the community standards office myself. I will get this information in 2017,
which would be 2 years after the program has been implemented.
The second goal based on my needs assessments performed and availability
of resources is that students residing in this community will be more likely to
maintain a healthy lifestyle. The process objective would be by spring 2016, 90% of
the wellness residents are fulfilling their athletic participation requirement. The
process evaluation would include me asking for the students to email me their
intramural, club, varsity or other athletic participation verification. The next process
objective would be that 70% of my residents will attend my “Healthy Snacks” RA
program. The process evaluation would be that I will be taking attendance at the
program and keeping a list of attendance for documentation purposes. Next, the first
impact objective will be by spring 2016, 5 students will know of at least 3 healthy
meals to prepare. Following that, the impact evaluation will include me interviewing
or surveying the students and ask them if they had the capability of preparing a
healthy meal. I would also ask them what food groups their meals would consist of.
I would ask the students this after a year of being in the program. The next impact
objective is by spring 2016, 5 students will be able to use gym equipment properly.
My means of impact Evaluation will be me surveying the students and asking them
questions like “Do you feel confident that you utilize gym equipment correctly?”
And, “Do you feel as though you could show someone else how to properly use a
machine/gym equipment?” The learning community will go in effect in fall 2015 so I

would ask them after their first year in the community. The outcome objective will
be by Fall 2018, 7% of the students will have maintained sobriety. Finally, the
outcome evaluation will include an anonymous online survey. I would ask the
students two simple questions, “Have you consumed/abused prescribed
drugs/illicit drugs/etc in the past two years?” And, “Have you consumed alcohol in
the past two years?” I would ask this at the end of their stay or end of the semester
two years from first being in the community. The final outcome objective is by fall
2018, 80% of the “Healthy Prof Wellness Community” students would say that they
get regular sleep. And, the outcome evaluation will include a brief online survey for
the residents to complete. I would ask the students two questions. “How many days
a week do you get regular sleep?” And, “Are your sleep patterns regular?” I would
ask them this at the end of their stay in the HPWC.
Program Description and Theory Base
I selected the Social Cognitive Theory as the guide for my program. I chose this
theory because it matched up best with my program. Here is why, I am implementing a
“Healthy Prof Wellness Community” in a freshmen dorm, in which I will be the RA and
coordinator of. The learning community will specifically be held within Willow Hall on
Rowan University’s campus. The target population is strictly for freshmen. However, the
specific subgroups that I am leaning towards are students with a passion for health and
wellness, students overcoming an addiction and maintaining sobriety, non-consumers,
athletes, international students and students who need motivation. Students with a passion
for health and wellness are one of the targets because these students are looking for
roommates who support each other’s healthy habits. All in all, every day these students

are surrounded by other students who enjoy practicing a healthy lifestyle. The next target
population is, those overcoming an addiction. These students will remain anonymous
unless otherwise preferred, and they will be placed in an environment that will have their
best interest in mind. Next, are the non-consumers, this is a way of finding friends who
have similar interests because in the end not everyone is partying and sometimes it may
be tough to relate to others. Fourth, I am targeting athletes. Drinking and drugs can hinder
athletic performance and again with this community students are surrounded by a
supportive bunch. Moreover, international students are typically placed in the
International House, but what about those who would like to learn customs of Americans
rather than other foreign countries? This gives international students an opportunity for
inclusion in the Rowan community. Lastly, students who could benefit from motivation
of others are another target population. These are students who are interested in learning
tips and strategies on how to eat healthy and avoid temptation. This is also where
observational learning comes into play; people often get ideas off of each other. Students
may lack motivation because they do not know how to properly use gym equipment and
are embarrassed to try, these same students might learn a thing or two from another
resident who has some knowledge. In the end, this is a supportive community that
promotes the betterment of students.
As far as the community goes, this will be a designated wing of the residence hall
where students can live among other students with similar interests, passions and goals
when it comes to healthy living. It will be my duty as the RA and coordinator of the
community to oversee and guide my residents to meet their hopes in residing in this
residence hall. Any programs that I will hold will generally take place within the Willow

Lounge, which is a large area where I can get students together to hold programs and
have monthly meetings where I will address rules and regulations of their contract to live
in this community as well as setting roommate contracts. Occasionally, I may also have
activities outside. I will be asking a few friends who are Yoga and Zumba certified to
conduct classes and outside the residence hall may be an appropriate area for such. I will
also be collaborating with a number of departments on campus such as: Residential
Learning and University Housing, The Rec Center, The Wellness Center and The Office
of Student Leadership. Each office will serve a different purpose as I will get different
program ideas from each office, guest speakers and financial support from these different
offices. These students are held to a higher standard of prevention of alcohol and drugs
within the residence hall. In addition, these students will participate in a number of health
and wellness programs offered on campus and some that I will be conducting. Moreover,
the students must also meet certain requirements when it comes to involvement on
campus. We want well rounded students and so, we expect that students put volunteer
hours in, join clubs and go to Rowan functioned events. Finally, the students that chose to
live in this community have an interest in health promotion and ideally would like to eat
right and workout consistently.
Social Cognitive Theory follows these six main concepts: reciprocal determinism,
behavioral capability, expectations, self-efficacy, observational learning and
reinforcements. This fits into my program because my learning community centralizes in
all the above. Reciprocal determinism can be defined as the person, behavior influence of
others as well as one’s environment. Basically, this designated freshmen hall for students
who want to promote a better life will be a community that not only influences each other

but other freshmen and peers as well. One resident’s commitment to social health and
nutrition could very well influence another resident to be just as mindful. We hear the
statement, “We become who we surround ourselves with” a lot, this is because it is very
realistic. These students will surround themselves with people with good morals, values
and ethics and it is likely that they will follow a similar path. If a resident sees another
resident and their commitment to athletics, I know I personally as the competitive person
that I am would want to work out more myself because I am surrounded by others who
dedicate themselves to working out. Also, because this is a community that prohibits the
presence of drugs and alcohol students will be encouraged to get involved in alternate
activities.
Next, in terms of behavioral capability, this can be defined as the knowledge and
skill to perform a behavior. With my health promotion background as well as the
collaborative knowledge of The Wellness Center, The Office of Student Leadership
Programs, Residential Learning and University Housing and the Rec Center students will
be provided with the proper tools to be on the right track. Third, The Social Cognitive
Theory focuses on an expectation which is another word for anticipated outcomes. The
students who are committing to a life of health and wellness absolutely have expectations
of not only looking better but feeling better. Maybe if they are not at the healthiest point
of their life at the moment, but by living in this learning community they have
expectations of bettering their health and making friends who can support their goals. The
next main concept that is described is “self-efficacy.” Self-efficacy can be described as
confidence in one’s ability to take action. This is a concept the students would follow
because I would hope with the support of so many departments, myself and the other

residents that students would feel encouraged and prepared to take a stand on their health.
I believe that the students would have enough resources to have confidence in their
abilities. Moreover, the term “observational learning” is a very important concept of the
Social Cognitive Theory. I will be conducting RA programs that hit all aspects of the
seven dimensions of wellness. To name a few I will implement and evaluate programs on
“The Good Samaritan Policy,” “Green Dot,” “Healthy Snacks: Freshmen Edition,” and I
will also my friends who are Zumba and Yoga certified to teach classes in the Residence
lounge here and there. As far as observational learning goes my goal is to have students
learn outside the classroom. Sometimes some of the most valuable information one can
learn in their life where picked up outside the classroom. As I recognize that I will be
dealing with an array of different majors, I recognize that health promotion is not in
everyone’s curriculum and I would like to bridge that gap and bring forward more
understanding to the health and wellness realm. Last but not least, the concept
reinforcement is a large part of the Social Cognitive Theory. Reinforcements are
responses to behavior that increase or decrease the likelihood of reoccurrence. This will
go hand and hand with my learning community. As a member of this learning community
the students will be recognized leaders on campus because they are actively taking
initiative on their health. Also, I plan on creating an Instagram page for the learning
community to highlight “The Healthy Prof of the Week.” This way I can highlight
student’s accomplishments and this will give students an incentive to keep up the good
work and to work even harder. An example of negative punishment used will be if a
students is caught being visibly intoxicated on the premises of the campus, or they simply
get caught red handed with drugs and or alcohol then the student will either be removed

from the housing unit and/or have to face other disciplinary actions. Other examples of
reinforcement would be, students are going to get involved with Philanthropies and
charities on campus. There are a number that are big on Rowan’s Campus such as Relay
for Life, St. Baldrick’s, and “Back to the Boro”. Students will participate in these events
and gain a larger appreciation for life, more experience that they can talk about in job
interviews and ideally and hopefully want to give back more to the community.
All in all, this program (Healthy Prof Wellness Community) is open to anyone
who aspires to lead a healthy lifestyle. Students will be acknowledged for following
stricter rules regarding alcohol, tobacco and illicit substances. Residents will participate
in educational and social strategies that promote healthy living while on campus.
Before anything, students will submit an application to live in this community. If
accepted into the community, students will sign a contract stating that they will maintain
a substance free living space. Then, students will move into Willow Hall for the start of
their freshmen year. The students will have a timeline of a semester to participate in one
physical activity program per semester. (If able-bodied) Students are also required to
participate in an on-campus activity during National Nutrition Week and Take Back the
Night. Students will also participate in an activity for Mental Health Day and Disability
Awareness Day. Students will be required to attend a Green Dot Training session. Next,
students will participate in three student life events. (Leadership Rowan, Volunteerism,
RAH, RUP, HCI) Students will follow the Rowan Leadership Tracker for ideas of
programs to participate in. At my first general meeting with the students I want each of
them to submit to me one pre goal that they have this semester. As I will meet them
individually throughout the semester I will learn about their progress, successes and/or

nonsuccesses of their intended goal. Lastly, students will complete the online Kognito
gatekeeper training program for suicide prevention. These are the requirements students
will follow throughout the semester. It is also highly suggested that they attend RA
programs.
Marketing Plan
I will be using Facebook and Instagram to promote my program. And, twitter and
Rowan Announcer to promote my specific health promotion based RA programs. On the
Instagram page I will highlight my residents. I will post a picture of a resident and write
something along the lines of, “Meet James Smith, he is a Biological Sciences major with
aspirations of becoming a pediatrician. James is heavily involved on campus. He is an
active member of SUP, he is RAH’s Director of Cinema and a new PRO. One of James’
missions is to raise $1,000 for St. Baldrick’s this coming spring.” On Facebook, I will
also use marketing tactics. I will post a picture of a shirt for instance and say the first
person to comment with an autogenic training technique that use wins this shirt! I will
then comment telling them to pick up their free tee the Wellness Center front desk. In
addition, I am an Orientation Leader this summer (PROS) and I will be recruiting
throughout. In addition, I hope to have my brochures published in time for orientation
packet information. I will also have the brochures readily available at select locations
such as the wellness center, the rec center and Residential Learning and University
Housing. Finally, to promote my specific programs I will be posting flyers throughout the
residence halls.
As for pretesting, I was actually able to perform the Good Samaritan Policy Program.
For my internship with Healthy Campus Initiatives it was a requirement to plan,

Implement and evaluate a program. My Good Samaritan Policy Program flyer appeared
to be attractive. However, Allie informed me that there was too much writing on the page
and to cut it down. She also mentioned that I needed to include a visual, so I added a
picture of a phone with important contact numbers such as; public safety and the wellness
center. I figure all of Allie’s advice is useful because she is one of the gatekeepers for
acceptance and approval and I would also consider her an expert in the field. Also, once I
submitted the flyer to you I noticed I was missing the promotion aspect and how much
the service is. So I included that the first ten participants will receive a free tee shirt and
that this is a free educational workshop. Another instance of pretesting with my social
marketing material was with the multiple focus groups and emails between Allie, Travis
Douglas, Suhil Johnson and myself have had over the design and content of the brochure.
At first I wanted this community to be available to upperclassmen, Travis and Suhil made
me realize that freshmen would be our best targets. Some small changes were made for
typos and grammatical errors that I did not even see so it was helpful to have a second set
of eyes. There was also a lot of content that needed to be reduced to a lower literacy
level. I attached my original brochure design and then the final brochure design with the
help of a tech and design crew.
As far as my marketing materials, as I mentioned above my Good Samaritan flyer
hits the 4 P’s because it is free, there is a promotional incentive, I stated that the program
will be in Willow Hall, and the product is the education on the Good Samaritan Policy.
As far as the Elvis Roll flyer, again I stated that the Place is at Willow Hall, the product is
the Elvis roll sushi, the promotion is if a resident likes the HPWC page on Instagram they
can read all about the ingredients in the sushi along with other healthy recipes. Finally,

the product is free as stated in the flyer. Moreover, I came up with a few tweets and a
Rowan Announcer for that specific program. The Rowan Anoun Additionally, the
brochure component, the place is Willow Hall, Promotion are all of the incentives that the
program offers, Price is free as students pay enough for housing, and the product is the
all-inclusive learning community.
Budget Table and Explanation
Budget Table Summary
As far as the budget sheet, I am relying heavily on my RA program funds and
gifts for support. This is not an extremely pricey program but could use financial support
to provide standard programs for the residents. One of my largest expenditures would be
renting a van and paying for gas. The largest expenditure would be the publishing of the
brochures. Posting, packaging and printing can add up. Also, because we want to make
this community accessible to all incoming freshmen we need to materials to inform all of
our growing freshmen population. In the end, I will be spending a few dollars out of
pocket if anything.
Budget Sheet Justification Address
Financial Resources
I stated that there will be $0 in contribution from sponsors because I will receive
gifts but no one will actually sponsor my program. As far as gifts I have $200 as the
budget because I plan on utilizing the many extra tee shirts, Alcohol-Wise owls, hand
sanitizers etc. that Allie Pearce has. Next, there will be no grants used for this program
which is why I put $0. Additionally, I will not charge students for living in this learning
community. They pay for housing as it is. In fact, we will be paying them essentially as

these students will get many fringe benefits. Such as; skipping the lottery, reduced
exercise classes at the Rec Center, free bus shuttles to the local Farmer’s market, etc.
Lastly as far as revenue and support, the sale of the curriculum material will be $400
annually. I will have tons of healthy snack opportunities and I would need to spend the
money on the healthy food which I will receive in my RA program budget.
Equipment
Also, I want to have a bus or van (depending on level of interest) that is free for
students that want to pick up groceries at the local Farmer’s market. The bus will cost
money to rent, plus we have to pay for gas and I am hoping Allie Pearce would be willing
to drive the van so we would not need a driver. I do not know how much it costs to rent a
van or bus so I just have a general assumption. That comes to a total of $600 annually.
Personnel
Moreover, as far as personnel I will have a bunch of departments assisting with
evaluation, implementation and just general association. I will not be paying anyone’s
salary to help run this program. It is really all of my own doing, except I will have guest
speakers and others who will volunteer their time. Again, as far as consultants I am not
paying anyone to contribute to my program. Incentives would include; reduced group
exercise rates, meeting friends with similar interests, students will become
knowledgeable health promoters, and enhanced connection to the Rowan community.
Meeting costs would be free because no one would pay for parking.
Supplies include Postage and Advertising which would probably be one of the
most expensive aspects just because the brochure I am finalizing will be published and
put inside Welcome packages for the Rowan students.

Curriculum and other instructional resources
Instructional Supplies would include the computer because I would be emailing
my residents regularly so they would need email or social media to communicate.
Indirect costs would be phone call usage. I am going to contact local agencies such as
FamCare which specializes in reproductive care to speak and hand out literature to my
residents. I will also be communicating via email with the Rec Center, Wellness Center,
Res Life and other departments.
Space
Lastly, the space has been approved by Residential Learning and University
housing to be hosted at Willow Hall starting this upcoming fall. There will be no charge
to use this space, or any hidden custodial charges.
Timeline
I started brainstorming about this project in January-March of 2014. I developed a
rationale in March 2015 and polished it in May 2015. I conducted a needs assessment in
March of 2014. I developed goals and objectives from March 2014 until currently. I am
just now assembling all of my resources. Marketing of the program will take place June-
September 2015. Plot test program will take place during the Fall 2015 semester.
(September-December) I will refine the program over winter break. (December-January)
I will conduct a formative evaluation the summer of 2016. The intervention is to be
effective September 2015. Phase in intervention #1 will occur Fall 2015 semester and
phase two will be Spring 2016 semester. Total implementation will be from September
2015 to the rest of Rowan’s existence, which is the goal. I will collect and evaluate data
at the end of each semester. I will do so by personally asking my residents about their

experience while also asking the Wellness Center to conduct and distribute a brief survey
so that I can make any necessary changes if needed. I would like to prepare for the
evaluation report in October-November 2015. I want to distribute the report over winter
breaks, so starting December 2015-January 2016. I will continue with follow-up for long
term evaluation every month.

References
Love, Anne Goodsell. "The Growth and Current State of Learning Communities
in Higher Education." New Directions for Teaching & Learning 2012.132
(2012): 5-18. Web. 27 Feb. 2015.
Rowan University College Assessment. “Alcohol-Wise” 2010.
Rowan Fast Facts 2014-2015 (Rowan University)
National Institute on Alcohol Abuse and Alcoholism (NIAAA) (National Institute
on
Alcohol Abuse and Alcoholism (NIAAA))
(B. Logan, personal communication, March 2015).
(E. Guerra, personal communication, April 2015).

Appendices
Appendix A: Tools
Interviews – Bob Logan (Drug and Alcohol Counselor)
Meetings (Residential Housing, Wellness Center Employees)
Statistical Data (Rowan Alcohol Wise)
Appendix B
Online Surveys (Anonymous)
Quick Interviews
Students will fill out logs
Collect Statistical Data
Questionare
Appendix C
Elvis Roll Flyer
Good Samaritan Program Flyer
HPWC Final Brochure
HPWC Initial Brochure
Marketing Materials for the Good Samaritan Program
Appendix D
Good Samaritan Policy Lesson Plan
Elvis Roll Lesson Plan (put image in the lesson plan)
HPWC Application
HPWC Contract
Canned Program Info
Appendix E
Budget Sheet
Appendix F
Logic Model
Gannt Chart

Program: _____HPWC________________ Logic Model
Situation:
Inputs
Outputs Outcomes -- Impact
Activities Participation Short Medium
 Lounge Space
 Group Exercise
Instructors
 Computers
 Healthy Food
 Van/bus
 Dean Jones w ill
approve the
standards of
living.
 RLUH w ill allow
me to use space
at certain times
 Buy equipment
 Healthy Campus
interns w ill assist
w ith events
 I am the student
coordinator, RA of
the community
 Safety Policy
 Alcohol and drug
policy
 HPWC contract
and application
 Advertisements
Who we reach
 Residents of
HPWC
 Decision-
makers: RLUH,
Wellness
Center, Dean
Jones
 Satisfaction
 Local Agencies:
FamCare,
Complete,
Virtua, Inspira
 Other
departments:
Rec Center,
Healthy
Campus
Initiatives
 Health and
wellness
awareness
 Health
education
 Eat
right
 Work
out
often
 Drink
mode
rately
Long
Continue the
healthy lifestyle
after leaving
the learning
community
Assumptions External Factors
 No students w ill violate drug/alcohol policy
 All students w ill fulfill requirements
 Budget w ill be enough for efficient programs
 People I reach out to w ill respond in a timely matter
 Students w ill continue to promote health and w ellness even after living in the
HPWC.
 Every department w ill cooperate w ith my needs and w ants
 Students in this community w ant to live there, and promote good things
 RLUH ultimately sets my budget
 Competition w ith new freshmen housing being
built
 RLUH sets the quota of students in the HPWC
Appendix F1: Logic Model

Activities 09-11 11-01 01-03 03-05 05-07 07-09 09-11 11-12
Brainstorming x
Develop rationale x
Needs Assessment x
Goals & Objectives x x x x x
Marketing x x
Refine Program x x
Conduct a Formative Evaluation x
Intervention Phase #1 x x
Intervention Phase #2 x x
Total Implementation x x x x
Evaluation report prep x x x
Evaluation distribution x x
Appendix F2: Gant Chart

Appendix D2
Lesson Plan: nutrition – Quick snack for freshmen who do not have ovens/stoves
Put table cloth on table. Place breads, peanut butter chocolate and bananas,
serving spoons gloves on table. Hand out chopsticks as well as menus
Good morning everyone…Today I am going to share a quick treat with you. As well as
make some suggestions when it comes down to preparing this recipe. To start my quick
treat is something that I like to call an “Elvis Roll” I got this name because Elvis Presley
was famous for making banana and peanut butter sandwiches. I also thought of making it
a roll because the college environment is normally pretty favorable of sushi.
So now I’m just going to make a few rolls in front of class because it’s that quick
and simple. So as you see on your menus you will need a banana, whole wheat bread,
cinnamon if preferred and dark chocolate if preferred. The banana is a good source of
potassium, protects against muscle cramp and can improve your mood, and can reduce
swelling. The whole wheat bread is a healthier alternative for wheat bread. About half the
grains you eat in a day should be whole grains. Add Cinnamon for flavor. And dark
chocolate is actually categorized as a superfood. It’s constituted as this because it
contains flavnols which helps maintain a healthy blood pressure and promotes heart
health. First you’re going to peel the banana. Then you’re going to get a knife and lather
the banana with peanut butter to preference, and then you are going to roll your wheat
bread so that it is flat and will stick to the peanut butter. But first you want to cut the
edges off. Then you’re going to roll the banana in bread cut the banana into about five
pieces, and then sprinkle some cinnamon and drizzle or dip the banana in dark chocolate.
Some alternatives for the cinnamon could be coconut flakes or almonds. And then if you

know how to use chopsticks go for it if not we have forks available. Hold it like a pretzel.
This is a cheap, easy, satisfying snack. It might make one feel more elegant. And it’s the
thought that counts if you don’t have money to go buy sushi roll up your own with some
common home ingredients.

Appendix D1
Lesson Plan: Good Samaritan Policy
Introduction:
Former Healthy Campus Intern, Wellness Center Student Worker, Health Promotion
Major
As I mentioned I am a Healthy Campus Intern, so you guys might be thinking
what is Healthy Campus Initiative? Healthy Campus Initiative is an organization on
campus that promotes a healthy college environment. Our mission is to make students
aware and knowledgeable of everything health related. We do everything from bystander
awareness training (which is known as green dot) to safe sex workshops and free condom
Friday.
If anyone is interested in this you can actually speak to Allie Pearce who is in the
building, she selects about 8 interns a semester during the fall and spring and 2 during the
summer.
Okay, so let’s get to the purpose of this workshop. We are gathered here today to
learn about the Good Samaritan Policy. Not the free pizza! That didn’t influence
anyone’s decision to be here! So being a Good Samaritan is a little different than the
Good Samaritan policy. Being a Good Samaritan could mean holding a door open for
someone or helping an elderly person with their groceries.
The Good Samaritan Policy is a little different. Does anyone know anything about it?
Not quite. The Good Samaritan Policy assures that a student or students will not
be penalized for calling for help if a friend, stranger or themselves overdosed on DRUGS
and or alcohol. This is a real thing. Some of you might think I’m not 21, I am not legal to
drink, I’m going to get in trouble. No you are not this is exactly why the Good Samaritan

Policy was created. When someone makes a mistake like overdosing on drugs and or
alcohol initially everyone would be scared but a person’s life is not something to hesitate
about. Save a life don’t think twice. Also, maybe there is an incidence where you are
scared because you are at your friend’s frat house and you don’t want to get anyone in
trouble. If you find the weed more important than a life than you may need a little self-
evaluation. Also, this policy does not just affect Rowan students or students for that
matter. Say a friend comes down to party for the weekend. They get heavily intoxicated
to the point where you need to call for help, call for help because they are covered too!
So why don’t people call for help? People don’t call for help for a number of reasons.
The top being fear….maybe you are an introvert and you are just waiting for someone
else to call for help you don’t want to be the one. Being the one to save someone’s life is
a good thing just so you all know. Also, maybe you can’t tell if your friend or a stranger
is not okay. If you have to question get Ems, public safety or the police involved they
will make that call. Better safe than sorry. Also remember guys we do have shuttle
services available here as well if you are ever feeling unsafe, or public safety can escort
you home.
Okay so on both sides of the Willow Lounge we have two sheets of paper. On
each we have an example of an actual incident that occurred at Rowan University. So we
are going to break you guys up in half, you guys go there you go there. Once you guys
read everything over discuss it amongst your group. Discuss how this situation could
have been handled differently.
On the one side we have an incident that occurred where frat brothers where all
going out drinking having a good time, your typical weekend. So one of the brothers

drank to the point where he was completely intoxicated and at some point he fell and hit
his head and passed out from the blow to his head in addition to the drowsiness from the
effect of alcohol. His “boys” just left him there unconscious. Thankfully at some point
the boy woke up on his own. He survived the night and the next day he came to the
wellness center where he was treated with concussion like symptoms. He was
experiencing light sensitivity, headache, fogginess and confusion.
Although the guy woke up and he was a okay, this situation could have been
handled differently.
On the other side we have an incident where a female student faced a similar situation.
She was not affiliated with Greek life she was just going out with her girls having a good
time. She drank to the point where she was sloppy as many would say. At a point during
the night she slipped, fell and hit her head. She passed out briefly and complained of a
headache. She then passed out again and her friends finally took her to her room. She
experienced similar symptoms and came in the next day to see one of the physicians at
the wellness center. She was fine but people need to understand the severity of hitting
your head, or drinking near death. Both can result in death. My point in sharing this is to
tell you that situations are preventable had someone been more aware or knowledgeable
of the good Samaritan policy.
Another incident that occurred, this does not have to be on a college campus this
can be at home this can be anywhere, a few kids were sledding they were roughly 14
years old. One boy brought a handle out there he thought he would enjoy a few shots out
in the snow. And so he eventually drank to the point where he was incoherent so the boys
put him on the sled and brought him upstairs. They put him in a room and he was

vomiting but the boys didn’t want to get in trouble they kept saying he’s fine, give it
time, he just needs rest things like that. One of the boys made his own judgement and told
his mom, thankfully. She rushed over and called the ambulance, if the boy hadn’t said
anything or if they waited a little while longer the boy would have died from alcohol
poisoning. When put in situations you really need to make your own judgement calls they
should override peer pressure……..
VIDEO (Michigan state)
Hand out magnets. So I am handing out magnets which describe the ways to
check for alcohol poisoning. The first step would be check. Check on your friend or
friends throughout the night. Check to see that they are conscious. If they start slurring
speech, throwing up or they pass out call for help. Call 911, call public safety, ems. And
finally care, if you realize something is wrong maybe your friend’s skin is turning blue
call for help. Monitor their temperature as well. Be sure to turn the person on their left
side so that they do not choke on their puke. Wait with the friend or stranger, never leave,
and keep talking to the person to keep them awake.
So the next exercise we will be doing is that I am going to hand each of you a
blank piece of computer paper. On these sheets of paper you are going to write a simple
yes or no if you have ever felt like you needed to call for medical help but didn’t, and if
you would like to explain why you didn’t. Again this is completely anonymous.
Shuffle snowballs.
I will read out loud the yes and no’s. We will keep a tally.

To conclude I’m going to ask for a few volunteers to give me an example of a
realistic incident that could happen at rowan where the Good Samaritan policy could play
a beneficial role. (Students win Healthy Campus Initiative shirts for participating)
Finally, if there is anything that you could do today it would be to tell a friend,
family member, tell your class what you learned today about the Good Samaritan policy!
Spread the word!
If anyone has any further questions or concerns about the Good Samaritan policy, healthy
campus initiatives, or wellness center resources feel free to come talk to me!

Appendix D4
Healthy Prof Wellness Community Standards and Conditions of Membership
I, ________________________ understand that I have signed up to live in the Healthy
Prof Wellness Community for the 2015-2016 school year.
I have done so with the following community guidelines in mind:
As active members of the Healthy Prof Wellness Community students will be expected
to:
 Abstain from the possession and use of alcohol, tobacco, and other illegal
substances within the community. This includes proper management of any
medications that have been prescribed by a doctor.
 Students are also responsible for the behavior of their guests visiting the
Community.
 Actively support other community members in their efforts to lead healthy, well
balanced, and purposeful lives.
I affirm that I have read, understand, and agree to the outlined conditions of this
residential learning community. I understand further that my failure to adhere to the
established community standards may result in my relocation to another residential area.
I understand that this is a lifestyle choice I am making while I live in the Healthy Prof
Wellness community located in Willow Hall. I also understand that failure to comply
with the terms of the agreement above may result in my dismissal from the Wellness
Community and reassignment
to another residence that does not have a wellness focus.
___________________________________________
________________________
Signature Date

Appendix D3
Healthy Prof Wellness Community
Rowan University
2015-1016 Resident Application
Full Name: ___________________________ Email:
________________________
Banner ID: ___________________________ Gender:
_______________________
Major: _______________________________ Class:
________________________
GPA: _________
Involvement on campus: (organizations, clubs, leadership positions, etc)
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
______________________________
Essay: (No more than 100 words)
How do you see yourself upholding the values of the Healthy Prof Wellness Community
in the choices you make as well as how can you ensure that your guests respect your
standard?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
______________________________________________________

Appendix D5
Canned Programs
I also copy and pasted a link for The Green Dot Training lesson plan. This is an
already established program so I just copied the link. I would follow the guidelines
exactly as they did. http://idvsa.org/wp-content/uploads/2013/01/Teacher-
Workshop_Green-Dot.pdf Also, my second copy and pasted document is the link to the
Leadership Tracker. These are suggested activities for the students to follow throughout
the course of their college career. (pgs 7 & 8) It is also an easy way to keep track of
health promotion activities and experiences in college. I will be printing and handing this
out at my first general meeting with my
residents. http://www.rowan.edu/studentaffairs/main_office/Leadership/docs/Leadership
RowanTracker.pdf Suicide Prevention online program link & description: Healthy
Campus Initiatives wants you to feel empowered to talk to a friend who might be
concerning you. We are launching R U a Lifesaver as a program to help students, faculty,
and staff learn how to talk to a student who may be experiencing mental health distress.
One of the parts of R U a Lifesaver is an online program called Kognito. In this unique,
game-based simulation you will learn how to determine when a student needs help, how
to talk to a student you're worried about, and where you can turn for help. To take the
course, follow the instructions below: • Go to: www.kognitocampus.com/login • Create a
New Account • Use enrollment key: rowan133 • Follow the on-screen instructions For
more information about Kognito, or R U a Lifesaver, please contact Healthy Campus
Initiatives at 856-256-4333 orhci@rowan.edu

Appendix C5
Marketing Materials for the Good Samaritan Policy
Tweets:
1. Don’t run, call for help! #goodsamaritanpolicy
2. Fix a bad choice, with a good one. #goodsamaritanpolicy
3. Keep friendship alive. Party smart and keep friends safe. #goodsamaritanpolicy
4. Save a Life! Don’t think twice! #goodsamaritanpolicy
5. Be a good Samaritan tonight! We are all covered (weekend tweet)
Rowan Announcer:
Imagine overdosing on drugs and/or alcohol, wouldn’t you want help? Too many
people leave their friends in fear of the consequences. If a friend or even a complete
stranger has overdosed on drugs and/or alcohol and need medical attention, don’t “dip.”
And, don’t assume that somebody else will help. Be a leader and call for help! The Good
Samaritan Policy ensures that the person who needs help and the person that has seeked
medical attention will be covered, regardless of being 21 or not. This policy not only
covers drug and alcohol overdose, but victims of violence and those who seek medical
attention for victims of violence.
PROFS HELP OTHERS PROFS!
So join us April 13th @ 7pm in the Willow Lounge!
Learn about the Good Samaritan Policy in its entirety! And, chow down on some pizza in
the process! It’s a win/win!
See you guys there!!

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