The purpose of this presentation is to understand how analytics is used in the Media and Entertainment Industry. Examples of Netflix, Spotify and BookMyShow have been considered to look at the same

1. Analytics in Media and
Entertainment Industry
Supreetha Krishna
1937058
2 MAECO
BUSINESS ANALYTICS

2. Media and Entertainment Industry
• The Media and Entertainment Industry is comprised of:
Performing arts such as music, dance and theatre
Radio
Print Media including Books and Magazines
Movies, TV Shows and Series
Source: Google Images

3. Audience Analytics
Audience Analytics – Information of consumers and how this can be
used for creating better content for entertainment.
Details required:
• Information of about the consumers.
• The consumers’ usage of social media platforms.
• How consumers use other sources of media, such as books,
magazines, use of radio?
• What are the social media instruments used?

4. Audience Analytics
• Create content -> Audience more intrigued and interested
• How?
• Eg: NETFLIX’s House of Cards Series -> Content creation based on
consumer entertainment consumption data.
No. of Consumers + Preferred
Series + Amount of time
spent to watch (Intervals or
Binge Watch) + Speed of Fast
Forward + Browsing
Behaviour
Analytics
Source: Google Images

5. Analytics in Music
• Music – Popular Industry everywhere. Attracts audience based on the
performer
• Analytics in Music?
Spotify –
Data Driven
Database of about 20
Million songs, with a
daily addition of
20000 songs
Source: Google Images

6. Analytics in Music
• Spotify users – daily usage of data –
Approximately 600 Gigabytes.
• Users – so far created Billions of
playlists
• Why analytics?
 Databases with good storage to
add music tracks
 Which is the next song that
could be recommended for a
user?
 Users can see what the other
users are listening to. Good
song? Maybe try it out.
(Spotify’s Musical Map of the
World)
Source: Google Images

7. Analytics used in
BookMyShow
• Big Database – how to handle?
• Customer preferences of movies, plays
and concerts – wide
• Need to provide information based on
preferences.
• Managing this, tedious.
• Solution?
• Alteryx – User Friendly
• Calculations quick, results also quick.
• Extremely useful in managing.
Source: Google Images

8. References
• https://www.vault.com/industries-professions/industries/media-and-
entertainment
• https://sofy.tv/blog/big-data-helped-netflix-series-house-cards-
become-blockbuster/
• https://www.alteryx.com/resources/resource-library/case-study-
bookmyshow
• https://datafloq.com/read/big-data-enabled-spotify-change-music-
industry/391