Nike+ FuelBand & Stockholm Hardware Playground IoT Meetup

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Introduction of wearables with a focus on Nike+ FuelBand, then introducing Stockholm Hardware Playground. From IoT Stockholm Meetup at SUP46 in September 2014

Technology

Nike+
FuelBand
& how we grow
Stockholm startups
WITH hardware

ME
• Copenhagen, London,
New York, Stockholm
• Outsider’s
perspective

IOT & QS
• Electrocardiography
• Respiratory rate
• Body temperature
• Accelorometer
!
• Saturation
• Blood pressure

Nike+ Physical Products
‘06 ‘08 ‘10 ‘12 ‘12 ’13/14

Wrist Wearables
1976 1983 2003 2006 2012 2012
2013 2013 2012/2013 2013 2014 2015

Challenges
Fuelband (and
Sportwatch)
commoditised
ESP not
sufficiently
mainstream (no
killer app, plus
expensive)

Possible Routes
Platform for
innovation.
Pebble. Apple.
Ant. Runkeeper.
Fabrics & nano
Stay cutting
edge of HW
(heartrate, gyro,
ECG, breath)

“Wearables” &
“connected devices”
now established as
mainstream!

“The Future May Belong
To Hardware Startup
Accelerators”
— Forbes, July, 2014

The internet
of things
movement
The
normalization
of crowd-
funding
The
compounding
success of
hardware
startups
OCULUS $2B
NEST $3B
DROPCAM $0.5B

Events &
Workshops
Learn & evolve
Get community together

Network &
ecosystem
Community bridging sw-
startup, makers/IOT,
education, government, VC.

Great  
Physical Space
Hardware playground
Right tools • Right people

Stockholm
Playground
“where you’d always rather be”
(except for “fredags-mys”)

NEXT/FUTURE
• more / other sensors?
(heartrate, gyro, ECG, co2,
brainwaves)
• fabric / smart-garments (eg
Sensoria)
!

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