research report

1. AIMS SCHOOL OF BUSINESS - MBA
Orientation Program on Dissertation Project
Work
Venue: Auditorium

2. Does project research give a headache to students……..?

3. Perspectives
To conceptualize
&
To apply tools
and techniques
for decision
making.
Objectives
To integrate
theory with
application
&
To develop skills
for solving
business
problems
Outcomes
Transform
students as
professionally
skilled resources.
Make AIMS MBA
students assets for
an organization.
Can we make it interesting…?

4. Research
types
Freelance /Academic
Research
Organization Research
The students will work full
time in an organization to
carry out the project
dissertation under guidance
of a co-guide (Executive)
A certificate from the
organization duly signed by
the co-guide on the
company letterhead must
mention the dates and
successful completion of
dissertation.
The students can take up any
micro business problem
identified by them related to
their specialization stream in
consultation with their
faculty guide.
The title/topic selected by the
student must be approved by
the Guide, Professor teaching
the specialization & Program
Director (Experts).

5. Project Areas in Marketing
a)Market Segment, Share & Competition Study
b)Consumer behavior Research
c)Product application & User satisfaction Study
d)Demand & Sales Forecasting Study
e)Pricing & Sales Promotion Research
f) Advertising and Media Research
g)Distribution & Supply chain Research
h)Digital Marketing and Key word Research
i) Social Media Influence Research

6. Project Areas in Finance
Capital markets and corporate finance study
Financial derivatives and credit risk modelling study
Asset pricing & Business valuation
Acquisition & Mergers
Financial Investment portfolio forecasting & analysis
Share price volatility study
Cash flows and fund deployment studies
Behavioural Finance

7. Project Areas in HR Management
 Training & Development studies
 Performance evaluation & appraisal systems
 Recruitment and Talent acquisition studies
 Organization planning and development
 Incentives planning and effectiveness study
 Analysis of agility and resilience in organizations
 Organization behaviour and cross cultural integration
 Social influences in MNC companies
 Work from home and remote working
 Job losses due to technology adoption

8. Project DISSERTATION Flow
Project Dissertation is for six weeks ( 45 days ) from 25/05/22 to 10/07/22.
Each student will be allotted a faculty guide from AIMS Institute with expertize in
the specialization.
An executive in the host organization will be a co-guide.
Projects have be individual not a group projects.
All Project Dissertation have to be carried out in Bangalore. Special permission will
be required for other locations.
Project dissertation will consist of approved synopsis, final project report and viva-
voce by external examiner.
Final project report will be hard bound as per prescribed chapters, with certificates
and of minimum 75 to maximum150 pages.

9. Dissertation guidelines
 Student needs to study a problem/ issue in the specialization stream chosen. Identification
can be done based on challenges in an organization or research gap analysis from ROL.
 Students are required to submit synopsis (of minimum 7-10 pages) for approval. The synopsis
as per format signed by the respective guides will be sent to the University by the Program
Director. The project title/topic, synopsis, progress reports & weekly work diary for each of
the six week period till submission of final report signed by faculty guides must be completed
as per given time lines.
 On the completion of project, the student is required to submit the Final Project Dissertation
Report as per format to the Principal through the Faculty Guide & Program Director as per the
set timelines. Delays will not be accepted.
 Project Dissertation carries total 250 marks. Of this 200 marks is for the project report and 50
marks is for viva –voce by an external examiner.
 Obtaining minimum100 out of 200 marks for the report and 25 out of 50 marks in viva-voce
are essential requirements for completing the MBA programme.

10. Dissertation guidelines
 To avoid plagiarism, the students are required to produce a certificate of anti-plagiarism from
the authority recommended. Similarity index should show below 25% .
 If you copy from another student (present or previous) or copy sections of any chapter from
academic or other published sources including internet without proper referencing of
authorized/approved sources will call for strict plagiarism procedures. Both AIMS Institutes
and Bangalore University will initiate stern action.
 All the material that relates to the dissertation, including completed questionnaires
/interviews, should be shown to the guide and be kept by the students until the University has
declared the results.
 Students are advised not to throw the material away once their dissertation is submitted, as
they might be asked to present it as part of the viva voce before their Dissertation results are
declared.
 One hardbound copy of dissertations along with soft copy has to be submitted to Bangalore
University

11. Dissertation REPORT FORMAT
 Cover Page with Title and other details
 Certificate of originality from the Student and Faculty
 Certificate by Head of the Institution
 Acknowledgements
 Abstract [Should not exceed 150 words with five key terms]
 Table of Contents
 List of Tables
 List of Figures
 Project report should not be less than 75 pages and not exceed 150
Pages with 12 point Times Roman New Font with 1.5 line spacing.
 References
 Appendices

12. Weightage for Dissertation
The chapters may broadly be divided into five as follows: In terms of length
Chapter CONTENTS
% of Total
Length
1 Introduction 15%
2 Review of literature and Research design 10%
3 Profile of the Selected Organization and Respondents 20%
4 Data Analysis and Interpretation 40%
5 Findings, conclusions and Recommendations 15%
Bibliography
Annexures

13. Chapter 1
Chapters
Introduction
• Industry Profile
• Theoretical background
of the study
• Importance of the topic
• Need to study the topic
Chapter 2
Review of Literature and Research Design
• Review of Literature and Gaps
• Statement of the Problem
• Scope of the Study
• Objectives of the Study
• Hypotheses (if any)
• Sampling
• Tools for Data Collection
• Data Analysis
• Limitations of Study

14. Chapter 3
Chapters
Profile of the
Selected
Organization and
Respondents
Chapter 4
Data Analysis
Interpretation
Chapter 5
• Summary of Findings
• Conclusion
• Suggestions to the
Organization