6. Our Specific Messages
Caucasians, Asians, and African Americans
Our key messages and slogans for these groups:
“Embrace Your Face”
#embraceyourface
“Love Your Look”
#loveyourlook
Great messages for all of our consumers: Men and Women
14. Demand Forecast &
Ability to supply
Minerals Formulated for You will
have..
● A continuously increasing demand
● Mineral and organic face
● The health and animal conscientious
make-up is increasing popularity
Offered through retail and online
MineralsFORyou.com
15. pRODUCT- lIFE
cYCLE
Introduce and begin advertising fall make-up
products first week of September.
Launch fall season products September 25th
to introduce the fall season with color.
Reach sales goal and peak.
Prepare advertising and introducing winter
collection early December.
Bronze
Eyeshadow
Berry
red/Plum
Lipstick
Introduction
Growth
Maturity
Decline
Flused Cheecks
17. Customer Loyalty
Est. brand competition
Start small, aim big
Long-time loyalty
● Free samples
● Online/Mag unbiased
reviews
● Online rewards program
● Competitive pricing
18. Advertising
1st Stage
Social Media
Youtube tutorials/reviews
Instagram
Twitter
Hashtags
Print
Magazine Ads/Features
Billboard Ads
2nd Stage
Social Media
Instagram
Hashtags
Brand Website
Print
Magazine Ads with
celebs
Billboard Ads
TV
Commercials
22. BUDGETING
Income Statement
For the Year Ending December 2016
Revenue & Gains
Sales Revenue 2,000,000
Less Sales Returns/Allowance (10,000)
Total Revenue 1,990,000
Cost of Goods Sold:
Purchases 500,000
Cost of Goods Sold 350,000
Total Cost of Good Sold 850,000
Gross Margin 1,140,000
23. Operating Expense
Advertising Cost 10,000
Salaries and Wages 225,000
Packing 10,000
Supplies 15,000
Rent Expense 30,000
Website Expense 22,000
Income Tax and License Expense 35,000
Total Expense 347,000
Net Operating Income 793,000
Other Revenues and Gain
Gains and (Loss) (50,000)
Net Income 743,000
GAIN ON INVESTMENT
INVESTMENT: $500,000
ROI: $(1,140,000-$500,000)/$500,000=1.28
ROI=128%
TAM( total avialable market): girls, women, LGBT; all inclusive
SAM (serviceable available market): how many do we service to
Target market share: estimated revenue made from the SAM
Kylie Jenner (Lip liner set) joke- how its so popular
It’s constant, people will always purchase makeup
Trending among young adults: you tube make up artists etc
in recent years as Generation Y has really entered the job market, they have become a big driver of the cosmetics market
n estimated total revenue of about 56.63 billion U.S. dollars and employing about 56,235 people in 2013.
Talk about their make up vs ours
What we have and what they don’t
Public Relations
Not exceed- 110,200
First section will be Events (everything included): Launch party/promotions, SF Venue, decorations, food/drink, etc- $
Another section (payment for our reps) will be youtube stars, dematologists, emma watson and flight expenses/hotels-$
Another section:makeup testing services-$
Another section: advertising/ (payment for trending hashtags) social media-$
Last Section: Micellanous- $10,000
