Taking Spongebob Squarepants to an unexpected place for Nickelodeon

1. We've been working with
Nickelodeon Consumer Products
International to create a new look
for the SpongeBob SquarePants
supplementary international style
guide. The designs are based around
a grid system, with interlocking
geometric shapes which create
a versatile graphic style. A series
of character poses were created
– along with icons, patterns and
lock-ups – for use on apparel,
accessories and home furnishings.
We visualised how the patterns
and character poses can be used
on everything from t-shirts and
vests to sunglasses, laptop sleeves
and headphones. These will give
licensees and partners inspiration
to extend the brand and translate
it for an older International teen
and young adult audience.
SpongeBob clothing range
Nickelodeon
TakingSpongeBob
tounexpectedplaces.