Steven Mark Gillhouse is a highly skilled sales and marketing executive who has worked his way up through multiple divisions at USG Corporation over a 27 year career. He has held several director and vice president roles, consistently improving sales and reducing costs through strategic initiatives. Gillhouse graduated from Bowling Green State University in 1980 and received his MBA from Northwestern University's Kellogg School of Management in 1996.
Social Media provides an unprecedented opportunity to leverage consumer conversations for real-time insight and smarter marketing decisions. Marketing professionals must determine how to best capitalize on this wealth of information to become a more data-driven and agile marketing organization.
In this webinar, you will learn what you can discover from consumer conversations across the social web and how to develop insight driven marketing programs.
Our expert panel will share how you can:
-Move beyond measurement and start analyzing consumer conversations
-Uncover insights about your brand, competitors, product category and audience
-Leverage emerging trends for higher performing marketing decisions
-Minimize risk by trusting the voice of your customer
Michael J. Emigh is the Director of membership at New Era Golf. He is also the Director of membership at Glenross, Bent Tree, Royal American, and New Albany Links Golf Clubs which fall under the New Era Golf, Columbus, Ohio Area. The company offers great golf membership, consulting, and management services.
This presentation takes into account the analysis of the marketing strategy, product strategy and pricing strategy followed by P&G and how it led to the creation of million dollar brands.
The presentation concludes with the recommendations for P&G to strive in the market.
Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company's ability to market social good successfully.
Social Media provides an unprecedented opportunity to leverage consumer conversations for real-time insight and smarter marketing decisions. Marketing professionals must determine how to best capitalize on this wealth of information to become a more data-driven and agile marketing organization.
In this webinar, you will learn what you can discover from consumer conversations across the social web and how to develop insight driven marketing programs.
Our expert panel will share how you can:
-Move beyond measurement and start analyzing consumer conversations
-Uncover insights about your brand, competitors, product category and audience
-Leverage emerging trends for higher performing marketing decisions
-Minimize risk by trusting the voice of your customer
Michael J. Emigh is the Director of membership at New Era Golf. He is also the Director of membership at Glenross, Bent Tree, Royal American, and New Albany Links Golf Clubs which fall under the New Era Golf, Columbus, Ohio Area. The company offers great golf membership, consulting, and management services.
This presentation takes into account the analysis of the marketing strategy, product strategy and pricing strategy followed by P&G and how it led to the creation of million dollar brands.
The presentation concludes with the recommendations for P&G to strive in the market.
Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company's ability to market social good successfully.
1. Steven M Gillhouse Biography
Steven Mark Gillhouse is a highly skilled sales and marketing management executive.
Steven Gillhouse was also most recently corporate officer for one of the world’s most
respected firms, USG Corporation.
In 1980 Steven M Gillhouse graduated from Bowling Green State University and
immediately began working for the Donn Corporation, a company that manufactured
commercial building products. Steven Gillhouse was able to put his bachelor’s degree in
business administration to respectable use during his tenure with the Donn Corporation.
United States Gypsum bought the Donn Corporation in 1985, and Steven chose to put his
talents to good use at the Fortune 500 Corporation. United States Gypsum is a 5 billion
dollar manufacturer and distributor of industrial building goods high-performance
building techniques used worldwide. The products that United States Gypsum
manufactures are sold mainly through OEM distribution channels, which stand for
original equipment manufacturer's, though they are also carried throughout considerable
commercial and retail chains throughout North America and Europe. Transitioning to
USG regarded Steven Gillhouse as well as he regarded them, as he was promoted 12
times through 3 separate divisions during his 27 year tenure with USG.
In addition to Illinois, Steve also lived in Houston, Cleveland, and the San Francisco Bay
Area.
This led to Steven Gillhouse’s appointment as Western region sales manager, USG
Industrial Products Division, in San Francisco, where Steven M. Gillhouse led a 10-
person sales team covering the complete 11 Western U.S. states.
Soon after Steven M Gillhouse was promoted again, this time he was made marketing
manager for suspension systems at USG Interiors Inc. Steven Gillhouse was relocated to
Chicago, the location of USG’s home offices and led the launch and expansion of a new
product line that increased sales for USG by just over 10 percent.
In 1996, Steven Gillhouse became director of marketing and customer services for USG
Interiors Inc., where Steven Gillhouse consolidated a five-location customer service team
consisting of 60 employees into a single site, reducing costs by 30 percent.
Around the same time in 1996, Steven Gillhouse advanced his education by earning his
MBA from Northwestern University's J.L. Kellogg Graduate School of Management with
an emphasis on marketing.
Soon after Steven Gillhouse received his MBA, he was promoted again to the title of
director of sales for USG Interiors and was responsible for overseeing 45 sales
representatives throughout the Western U.S. With his team, Steven M Gillhouse
implemented his advanced selling strategy methods which again resulted in positive
earnings for United States Gypsum.
2. In 2000, when Steven Gillhouse was named vice president of sales, Southern division, for
USG Building Systems, he led a $500 million / 100 person sales outfit which integrated
two business unit sales organizations to more effectively and expeditiously help
customers while dropping overhead by 20 percent.
In 2001, Steven Gillhouse began a series of continuing education programs focused on
leadership through the University of Chicago. Steven Gillhouse continued to take these
programs the next seven years.
While acting as the director of marketing for USG building systems, Steven M Gillhouse
directed a multi-billion dollar marketing organization including 20 top-tier marketers. He
was able to amplify new product sales by 10 percent and as the G.M of the USG
Industrial Products Division; Steven Gillhouse was responsible for a $100 million
Product and Licensing effort. While in charge of this effort he increased sales by another
10 percent and increased the companies working profit by 30 percent, all at the same time
saving the company 2 million dollars by cutting out unprofitable businesses.
In 2005, Steven Gillhouse was named vice president, sales, United States Gypsum
Building Systems, where Steven M. Gillhouse increased USG’s product specs and major
project closure rates by 25%, as well as directing a staff of 50.
Steven Gillhouse was vice president, CRM, USG Building Systems, until 2008, where
Steve Gillhouse managed a 200-employee client relationship management, quality and IT
organization serving domestic commercial, retail and international markets with sales
totaling $5 billion.
While providing industry leading customer fulfillment results, Steven M Gillhouse
reduced the operating overhead of USG by way of automation via pilot programs.
During this phase he enhanced upon not only the productivity of the workers under him
and the proficiency of the corporation as a whole, USG was able to serve it's customers
better than they had in the past. This resulted in $2 million increase in sales while saving
U.S. Gypsum over $3 million in operating capital, all thanks to Steven Mark Gillhouse.