2. PORTFOLIO
Steven K. Foster
MARCH
2013
Movie poster for the documentary No Look Pass.
Now showing on Showtime after touring over a dozen film
festivals nationwide.
http://nolookpassthemovie.com
Drink label for Golden Milk.
Four available flavors, all to be distributed
in large natural grocery stores.
http://goldenmilk.net/
vegan
vegan
NDnon
dairyvegan
GFgluten
free
3. PORTFOLIO
Steven K. Foster
MARCH
2013
58 | New SAT Students New SAT Students | 59
Appendix CPSST ●
Annual Report & Plan ●
June 2011
Students Test Dates Count $
Test Week # New Total OCT Active NEW Double 82% Weekly Monthly
OCT 11-Jul 30 30 30 30 30 $ 8,700 $ 0 $ 8,700
OCT 18-Jul 20 50 50 50 20 $ 5,800 $ 4,350 $ 10,150
OCT 25-Jul 20 70 70 70 20 $ 5,800 $ 5,945 $ 11,745 $ 30,595
OCT 1-Aug 15 85 85 NOV 85 15 $ 4,350 $ 8,265 $ 12,615
NOV 8-Aug 15 100 85 15 100 15 $ 4,350 $ 10,005 $ 14,355
NOV 15-Aug 10 110 85 25 110 10 $ 2,900 $ 11,890 $ 14,790
NOV 22-Aug 10 120 85 35 120 10 $ 2,900 $ 13,050 $ 15,950
NOV 29-Aug 10 130 85 45 130 10 $ 2,900 $ 14,210 $ 17,110 $ 74,820
NOV 5-Sep 10 140 85 55 DEC 140 10 $ 2,900 $ 15,370 $ 18,270
DEC 12-Sep 15 155 85 55 15 155 15 $ 4,350 $ 16,530 $ 20,880
DEC 19-Sep 15 170 85 55 30 170 15 $ 4,350 $ 18,415 $ 22,765
DEC 26-Sep 10 180 85 55 40 180 10 $ 2,900 $ 20,155 $ 23,055 $ 84,970
DEC 3-Oct 8 188 55 48 JAN 103 8 $ 2,320 $ 11,310 $ 13,630
JAN 10-Oct 8 196 55 48 8 111 8 $ 2,320 $ 12,180 $ 14,500
JAN 17-Oct 8 204 55 48 16 119 8 $ 2,320 $ 13,195 $ 15,515
JAN 24-Oct 8 212 55 48 24 127 8 $ 2,320 $ 14,065 $ 16,385 $ 60,030
JAN 31-Oct 8 220 55 48 32 135 8 $ 2,320 $ 15,080 $ 17,400
JAN 7-Nov 6 226 48 38 86 6 $ 1,740 $ 9,425 $ 11,165
JAN 14-Nov 6 232 48 44 92 6 $ 1,740 $ 10,150 $ 11,890
JAN 21-Nov 0 232 48 44 92 0 $ 0 $ 3,625 $ 3,625
JAN 28-Nov 8 240 48 52 MAR 100 8 $ 2,320 $ 10,875 $ 13,195 $ 57,275
MAR 5-Dec 5 245 52 5 57 5 $ 1,450 $ 6,090 $ 7,540
MAR 12-Dec 5 250 52 10 62 5 $ 1,450 $ 6,670 $ 8,120
MAR 19-Dec 4 254 52 14 66 4 $ 1,160 $ 7,250 $ 8,410
MAR 26-Dec 0 254 52 14 66 0 $ 0 $ 3,915 $ 3,915 $ 27,985
MAR 2-Jan 6 260 52 20 72 6 $ 1,740 $ 3,915 $ 5,655
MAY 9-Jan 8 268 52 20 72 0 $ 0 $ 8,555 $ 8,555
MAY 16-Jan 10 278 52 20 MAY 72 0 $ 0 $ 8,555 $ 8,555
MAY 23-Jan 10 288 20 28 48 28 $ 7,540 $ 2,030 $ 9,570 $ 32,335
MAY 30-Jan 8 296 20 36 56 8 $ 2,320 $ 5,365 $ 7,685
MAY 6-Feb 8 304 20 44 44 8 $ 2,320 $ 6,380 $ 8,700
MAY 13-Feb 8 312 20 52 72 8 $ 2,320 $ 7,250 $ 9,570
MAY 20-Feb 8 320 20 60 80 8 $ 2,320 $ 8,265 $ 10,585 $ 36,540
MAY 27-Feb 3 323 20 63 83 3 $ 870 $ 9,135 $ 10,005
MAY 5-Mar 3 326 66 JUN 66 3 $ 870 $ 7,395 $ 8,265
JUN 12-Mar 4 330 66 4 70 4 $ 1,160 $ 7,830 $ 8,990
JUN 19-Mar 4 334 66 8 74 4 $ 1,160 $ 8,265 $ 9,425
JUN 26-Mar 4 338 66 12 78 4 $ 1,160 $ 8,700 $ 9,860 $ 46,545
JUN 2-Apr 4 342 66 16 82 4 $ 1,160 $ 9,135 $ 10,295
JUN 9-Apr 4 346 66 20 86 4 $ 1,160 $ 9,715 $ 10,875
JUN 16-Apr 4 350 66 24 90 4 $ 1,160 $ 10,150 $ 11,310
23-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585 $ 43,065
30-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585
7-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755
14-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755
21-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755
28-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 $ 21,605
350 350 915 615 517 622 223 877 228 1340 350 $10,1500 $4,14845 $4,14845 $ 516,345
J
U
L
A
U
G
S
E
P
O
C
T
N
O
V
D
E
C
J
A
N
F
E
B
M
A
R
A
P
R
M
A
Y
58
PSST ●
Annual Report & Plan ●
June 2011
Guide to Reading Appendix C
Column 1: Test
represents the test
(i.e. October) a
student who begins
that week would be
preparing for
Column 3: # New
represents the
amount of new
students expected
per week
Column 4: Total
represents the
cumulative total of
students per year
Columns 5-11: Test Dates
represent the number of
students, per week, prepar-
ing for a particular test
Column 12: Active
represents the current
total of active students Column 14: Double
represents the expected
revenue, each week,
generated by introduc-
tory double sessions (1.5
hours), for new students
Column 15: 82%
represents the revenue
generated if 82% of
currently active students
attend a session (a very
conservative estimate)
Bryn Mawr - Chart of New SAT / ACT Students
Conservative Estimate
Students Test Dates Count $
Test Week # New Total OCT Active NEW Double 82% Weekly Monthly
OCT 11-Jul 30 30 30 30 30 $ 8,700 $ 0 $ 8,700
OCT 18-Jul 20 50 50 50 20 $ 5,800 $ 4,350 $ 10,150
OCT 25-Jul 20 70 70 70 20 $ 5,800 $ 5,945 $ 11,745 $ 30,595
OCT 1-Aug 15 85 85 NOV 85 15 $ 4,350 $ 8,265 $ 12,615
NOV 8-Aug 15 100 85 15 100 15 $ 4,350 $ 10,005 $ 14,355
NOV 15-Aug 10 110 85 25 110 10 $ 2,900 $ 11,890 $ 14,790
NOV 22-Aug 10 120 85 35 120 10 $ 2,900 $ 13,050 $ 15,950
NOV 29-Aug 10 130 85 45 130 10 $ 2,900 $ 14,210 $ 17,110 $ 74,820
NOV 5-Sep 10 140 85 55 DEC 140 10 $ 2,900 $ 15,370 $ 18,270
DEC 12-Sep 15 155 85 55 15 155 15 $ 4,350 $ 16,530 $ 20,880
DEC 19-Sep 15 170 85 55 30 170 15 $ 4,350 $ 18,415 $ 22,765
DEC 26-Sep 10 180 85 55 40 180 10 $ 2,900 $ 20,155 $ 23,055 $ 84,970
DEC 3-Oct 8 188 55 48 JAN 103 8 $ 2,320 $ 11,310 $ 13,630
JAN 10-Oct 8 196 55 48 8 111 8 $ 2,320 $ 12,180 $ 14,500
JAN 17-Oct 8 204 55 48 16 119 8 $ 2,320 $ 13,195 $ 15,515
JAN 24-Oct 8 212 55 48 24 127 8 $ 2,320 $ 14,065 $ 16,385 $ 60,030
JAN 31-Oct 8 220 55 48 32 135 8 $ 2,320 $ 15,080 $ 17,400
JAN 7-Nov 6 226 48 38 86 6 $ 1,740 $ 9,425 $ 11,165
JAN 14-Nov 6 232 48 44 92 6 $ 1,740 $ 10,150 $ 11,890
JAN 21-Nov 0 232 48 44 92 0 $ 0 $ 3,625 $ 3,625
JAN 28-Nov 8 240 48 52 MAR 100 8 $ 2,320 $ 10,875 $ 13,195 $ 57,275
MAR 5-Dec 5 245 52 5 57 5 $ 1,450 $ 6,090 $ 7,540
MAR 12-Dec 5 250 52 10 62 5 $ 1,450 $ 6,670 $ 8,120
MAR 19-Dec 4 254 52 14 66 4 $ 1,160 $ 7,250 $ 8,410
MAR 26-Dec 0 254 52 14 66 0 $ 0 $ 3,915 $ 3,915 $ 27,985
MAR 2-Jan 6 260 52 20 72 6 $ 1,740 $ 3,915 $ 5,655
MAY 9-Jan 8 268 52 20 72 0 $ 0 $ 8,555 $ 8,555
MAY 16-Jan 10 278 52 20 MAY 72 0 $ 0 $ 8,555 $ 8,555
MAY 23-Jan 10 288 20 28 48 28 $ 7,540 $ 2,030 $ 9,570 $ 32,335
MAY 30-Jan 8 296 20 36 56 8 $ 2,320 $ 5,365 $ 7,685
MAY 6-Feb 8 304 20 44 44 8 $ 2,320 $ 6,380 $ 8,700
MAY 13-Feb 8 312 20 52 72 8 $ 2,320 $ 7,250 $ 9,570
MAY 20-Feb 8 320 20 60 80 8 $ 2,320 $ 8,265 $ 10,585 $ 36,540
MAY 27-Feb 3 323 20 63 83 3 $ 870 $ 9,135 $ 10,005
MAY 5-Mar 3 326 66 JUN 66 3 $ 870 $ 7,395 $ 8,265
JUN 12-Mar 4 330 66 4 70 4 $ 1,160 $ 7,830 $ 8,990
JUN 19-Mar 4 334 66 8 74 4 $ 1,160 $ 8,265 $ 9,425
JUN 26-Mar 4 338 66 12 78 4 $ 1,160 $ 8,700 $ 9,860 $ 46,545
JUN 2-Apr 4 342 66 16 82 4 $ 1,160 $ 9,135 $ 10,295
JUN 9-Apr 4 346 66 20 86 4 $ 1,160 $ 9,715 $ 10,875
JUN 16-Apr 4 350 66 24 90 4 $ 1,160 $ 10,150 $ 11,310
23-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585 $ 43,065
30-Apr 0 350 66 24 90 0 $ 0 $ 10,585 $ 10,585
7-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755
14-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755
21-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755
28-May 0 350 24 24 0 $ 0 $ 2,755 $ 2,755 $ 21,605
350 350 915 615 517 622 223 877 228 1340 350 $10,1500 $4,14845 $4,14845 $ 516,345
J
U
L
A
U
G
S
E
P
O
C
T
N
O
V
D
E
C
J
A
N
F
E
B
M
A
R
A
P
R
M
A
Y
Pearson Snyder Schoolwork and Tutoring www.pearsonsnydersat.com 36 Pearson Snyder Schoolwork and Tutoring www.pearsonsnydersat.com
Meet the Staff
The Interns
Every summer, PSST has the
pleasure of welcoming back former
students to assist in the office and
(locked away upstairs in window-
less rooms) in the development of
our charter school textbooks. Led by
Olivia Glass, Taylor Platt, and Mer-
riel Foster, this summer’s team also
includes veteran Pedro Cattori and
newcomers Charlie Platt and Melissa
Shantz. This upstairs brain trust is in
a constant battle with us: as we try to
steal their entire summer with problem
categorization and textbook edits,
they do their best to steal all the office
glassware. Currently it is a draw, but
as August approaches, they are gain-
ing momentum.
President
Pearson Snyder
founded PSST in 2008 with the aim
to create a company that fostered
individuality and personal growth not
only in its students, but in its tutors and
business culture as well. A strong-
willed and enthusiastic leader, Pearson
sees each day as a chance for growth,
be it for our students, our employees,
our company, or himself. With that in
mind, Pearson relishes his role, seeing
each challenge and opportunity as a
chance to learn or teach.
Director of Student Advising,
SAT/ACT Tutoring, and College
Counseling
Christina Ponsaran
is the main liaison between clients
and tutors and also heads our
college guidance service. With a BA
from Fordham in American studies,
experience as a tutor at Study Point, a
teacher’s assistant at Centro Romero
for ESL students and an English
instructor in Jaraíz de la Vera, Spain,
she is our finest classroom instructor
and one of our most active SAT tutors.
Director of Offices and
Personnel
Armena Ballard
grew up in Newtown Square, attended
Episcopal Academy, and attained
a degree in Hispanic Studies from
the University of Pennsylvania.
Personable, detail-oriented, organized,
efficient, and dedicated, she has
grown from Director of Academic
Tutoring into Office Manager at the
Bryn Mawr location and the Director
of Personnel for the company. Armena
is soon leaving us for the art world,
but has been a wonderful asset,
teammate, and has left PSST much
stronger then when she found it.
Director of Academic Tutoring
and Academic Classes
Ted Andrews is a
Chestnut Hill native that attended the
University of Pennsylvania, where
he graduated Summa Cum Laude
with a degree in Biological Basis of
Behavior. At Penn, Ted tutored fellow
students in Biology and Chemistry
and was recognized for excellence in
tutoring. One of his greatest assets
is his outgoing personality. When
combined with his energy and deep
understanding of material, it allows
him to connect with not only his
students, but everyone he meets.
Director of Data Analysis and
Information Technology
Joe Rosen is a Philadelphia
native who attended Lehigh University,
where he graduated with a degree in
Materials Science and Engineering.
Because of this, he is a vital asset
as we develop systems to enhance
each student’s experience. In
the classroom, however, it is his
easygoing nature that is the greatest
asset. Even though he brings a deep
understanding of material to his
sessions, it is in fact his patience and
relaxed attitude that have made his
students enjoy their time with him so
much.
Taylor Platt, Merriel Foster, Charlie Platt, Melissa
Schantz, and Pedro Cattori
A c a d e m i c Tu t o r i n g
Academic tutoring helps students get back on track in their courses by filling in their knowledge gaps and
pushing them to a deeper understanding of the base material. While we do aim to prepare students for an
upcoming test or a major research paper, ultimately our goal is to fully equip students with the best tools and
skills to navigate their classes with confidence, competence, and self-sufficiency. We tailor sessions to students’
unique learning styles to maximize the impact of the lessons and increase their absorption of the material.
Te s t P r e p a r at i o n
Geared towards rising juniors and seniors, SAT & ACT tutoring is the heart of our business. Over the course of
eight to twelve sessions—dependent upon the needs of each student—our tutors work to expose the confusing
design of either the SAT or ACT, teach all necessary material and strategies, and instill a self-assured, anxiety-
free attitude for testing day. Our success comes from always ensuring the student is motivated, learning and
enthused. That though we, as tutors, must do our best, and all strategies and material must be mastered, in the
end, success depends upon our students being confident and motivated while enjoying their work.
C o l l e g e C o u n s e l i n g
College counseling provides extensive support and structured scheduling throughout the entire college
application process. Our college guidance service begins, first, with understanding our student, their needs,
and determining what school (or schools) will be the best all-around fit, and finishes only after their selection of
and acceptance into college. We believe at all times in thoroughness, knowing that, though our students often
have an in-school counselor, what they are lacking is both attention to their specific needs as an individual and
applicant, along with assistance in the wealth of details that go into every choice, essay and application.
A c a d e m i c C l a s s e s
Academic classes are designed to revisit key material and concepts where students are typically prone to er-
ror, and establish a solid base of knowledge that will prime them for success in our SAT or academic tutoring
sessions. These classes offer our students a chance to practice many of the issues they may understand intel-
lectually in a tutoring room, but still struggle with on an experiential level.
P earson Snyder Schoolwork and Tutoring was
founded on a very simple principle: our success
comes not from teaching the material, but from teaching
the student. Whether it be SAT or ACT tutoring, academic
assistance or work on a college essay or application, we
work hard to ensure our students understand every inch of
the material. But just because the material is challenging
and success is our aim, we see no reason why this process
can’t be an enjoyable one. In fact, we find that all of our
students do their best when it is.
Over the past two and a half years, this guiding philosophy
has helped us achieve an average real-test-to-real-test
SAT score improvement of 267 points and a reputation
for tutoring unrivaled in its ease, lack of pretension, and
tremendous results. Regardless of what students need help
on - be it getting that SAT score or getting that grade on
an English paper - they will get the same experience from
every branch of Pearson Snyder Schoolwork and Tutoring:
fun, customized learning from bright, affable tutors.
a focuS on the IndIvIdual
Our Se r v i c e s
WebSIte
Pearson Snyder Schoolwork & Tutoring study
guides and marketing material.
I worked with Pearson Snyder to layout multiple study guides
totalling 500+ pages to be used in his tutoring office in
Philadelphia.
http://pearsonsnydersat.com/
Sample spread from 8 page newsletter
Sample from 100+ page business plan presented to investors
THE SAT
TEXTBOOK
FREIRE CHARTER SCHOOL EDITION
BOOK 1 OF 3
JANUARY 18 TO MARCH 3, 2011
4. PORTFOLIO
Steven K. Foster
MARCH
2013
June 2011 — A 21 day spiritual journey.
Final dates to be announced before
January 1, 2011.
Journey begins and ends in Chengdu,
People’s Republic of China
Trip cost does not include:
• International airfare, airport taxes and
any in-transit hotel or meal expenses.
• Meals other than as indicated in
the itinerary.*
• Expenses of personal nature such
as drinks, tip, phone, laundry, etc.
• Extra expenses caused by nature and
unforeseen events such as delayed
arrival, illness, inclement weather
resulting in road blockade, political
unrest or any event beyond the
control of the management.
• Travel Insurance
• China Visa fees of approximately
$200.
On this three-week journey, we will travel by jeep
from Chengdu, China throughout eastern Tibet,
visiting the towns of Barkham, Derge, Palyul and
Dartsedo, among others. Along the way, we’ll
visit sacred sites, such as Vairotsana Cave and
Nyenbo Yurtse Lake, and important monasteries,
such as Katog, Palyul, Zhechen, Dzogchen, and
Tarthang. We will participate in sacred traditions,
including Tibetan yoga, chanting, prayer flag
offerings, earth treasure burial, fire ceremonies
and a fish and yak release ceremony in Barkham.
Accommodations will be either in local hotels or
we will make camp in the countryside.
Together, Lama Palzang and our Tibetan guide
will help illuminate the historical and cultural
significances of the great monasteries and
sacred sites we will visit. For those participants
who would like to approach this journey as a
pilgrimage, Lama Palzang will guide them in the
attitudes, practices and conduct of a traditional
Tibetan pilgrim. Participation in all of the
spiritual talks and exercises are optional.
LAMA PALZANG is a Nyingma
lama born and educated in Tibet.
He studied and practiced under
the guidance of Ven. Lama Tengye,
Ven. Khenpo Chodrak and H.H.
Chadral Rinpoche. He has led
retreats and taught classes in Buddhist Studies at
the Nyingma Institute in Berkeley, California. He
directs Buddhist preservation works in Asia and is a
dedicated teacher and practitioner of the Buddhist
tradition of tshetar, saving animals from slaughter.
Lama Palzang is loved by his friends and students
for his great warmth, good humor, and strong
personal integrity.
Contribution to Prajna Light
Cost of June 2011 Spiritual Journey
Total Cost Payable to Prajna Light
$1500
$4500
$6000
DON NELSON is a professional
guide who regularly leads treks in
the Himalayan region of Tibet and
Nepal. He is highly experienced
and knowledgeable about the
landscape, people, and customs of
the Himalayas.
* A detailed itinerary for those interested
will be available prior to Dec. 31, 2010
Brochures, graphics, flyers and web produced
for the Guna Foundation.
Beyond video archiving, I helped to enhance the presence of
the Guna Foundation through graphical material.
http://gunafoundation.org/
Graphic used as clickable navigation for
the numerous organizations under the
TNMC umbrella
Two seperate interiors of tri-fold brochures.Postcards advertising our fundraising event.
5. PORTFOLIO
Steven K. Foster
MARCH
2013
Ingredients:
2 tankers Hydrochloric Acid
2 tankers Ammonium Persulfate
2 tankers Ethylene Glycol (anti-freeze)
1 tanker Methanol
Half a tanker of Polycrylamide
4 million gallons fresh water
Directions:
Mix Hydrochloric Acid, Ammonium Persulfate, and
Ethylene Glycol together in a 76,500 gallon vat.
Slowly stir in Methanol and Polycrylamide until
smooth. Mix with 4 million gallons fresh water
and shoot under high pressure into shale seams.
Place return discharge fluid in impoundment or
dump at local waste water treatment plant.
The gas industry’s toxic brew will ignite your
kitchen faucet and may cause neurological,
kidney, liver, and heart damage; cancer; and
inflammation to the eyes, ears, and throat.
REAL Fracking Fluid
Mixology courtesy of the “Halliburton Loophole”
A showcase of various
logos ranging from business
consulting to spirituality.
Graphical work done with nonprofit As You Sow
located in downtown Oakland, CA.
I helped to develop unique ways to bring forward
environmental issues facing our nation and world.
http://www.asyousow.org/
