1. A B L E | M A R K E T S
CONFIDENTIAL
AbleMarkets
NOVEMBER 2016
Observe Market Activity No Human Eye Can See
Contact: Steve@AbleMarkets.com
2. A B L E | M A R K E T S
Agenda
2
1 Executive
Summary 2 Our Story
3 Team
4 Business
Overview
Contact: Steve@AbleMarkets.com
5 Market
Opportunity
3. A B L E | M A R K E T S
Benefits from AbleMarketsproducts
• Execution: Improve execution vs. VWAP by 500bps per annum on average
• Portfolio Management: Avoid HFT and improve long-only portfolio
rebalancing by 50bps per annum on average
• Risk Management
— Avoid trading when Flash Crashes are likely
— Catch out of control algorithms in seconds
— Improve portfolio management, volatility management with real-time
social media alerts
1 3
4. A B L E | M A R K E T S
4ExecutiveSummary
GAP
So we’re crystalizing Real-Time
Risk Management in a simple
framework
No-one has this technology –
we’re the first mover
AbleMarkets – est. 2014
Data products to manage real-
time risks for investment
professionals
Execution
Portfolio Management
Risk Management
Big Data techniques applied to
market data, social media, news
Proprietary Intellectual Property =
analytical algorithms
Volatility
Until now, there haven’t
been tools to manage it
or to anticipate it
Real-time Risks are the
main concern of
Investment and
Financial Services
Professionals
1
Contact: Steve@AbleMarkets.com
5. A B L E | M A R K E T S
5Our Story
2014
2007
Intellectual
Property
begins with
Prop. Trading
2013
2009 2011
Publishing
• High-Frequency Trading, Ed. 1, 2 (Wiley)
• Quant Investors Almanac (Wiley)
2016
2015
AbleMarkets business:
• Value Proposition built
• Products launched
• Initial clients
• Trial marketing
AbleMarkets technology
2014-15:
Platform built
Models finalized
1st Conference
2nd 3rd 4th
Publishing
• Real-time Risk
(Wiley)
AbleMarkets
launched
2
Contact: Steve@AbleMarkets.com
6. A B L E | M A R K E T S
• Two years ago we started AbleMarkets. We observed a gap between risks investors faced and the tools
and techniques to manage those risks. The outcry against high-frequency trading, flash crashes and front-
running didn’t match with how people use market data and monitor the news / social media.
• Our specific insight was that the investment community needed data products that anticipated when the
conditions were ripe for real-time risks. Big Data offered the solution and we knew how to achieve it.
• What led us to this opportunity? Starting in 2007, when a previous company of ours did prop trading, we
were aware that innovation in trading was moving in the direction of making use of large data sets, Big
Data. We began to process very large amounts of market data, social media and news.
– Our Eureka moment was that we could take these large amounts of unstructured data and turn
them into structured indices in real-time that monitor and anticipate real-time risks.
• How are we uniquely advantaged to build this business? We are first movers in our field. Our experience
developing intellectual property regarding Real-Time Risks through thought leadership, algorithm
development and product development
• Teaming. How do we know each other? We met while working at CIBC World Markets / Wealth
Management in 2005. We are a Mom and Pop shop. We started working together on AbleMarkets in 2014
and so far we’ve brought our products to market, closed on our first clients, tested our value proposition
with trial marketing. Now we are making the value proposition repeatable and scalable
6Our Story2
Contact: Steve@AbleMarkets.com
7. A B L E | M A R K E T S
Irene Aldridge – President and Head of Research
• Recognized expert on HFT, 20 years experience in Finance
– most recently, quant trading
– previously, quant risk management, large systems integration, software and
hardware architecture, enterprise Internet security, software development
• BE Electrical Engineering Cooper Union, MS Financial Engineering Columbia U., MBA
INSEA, 2 PhDs – Ops Research (Columbia, ABD), Finance (ABD)
• Member CFTC panel on HFT since 2011
• Author, “High-Frequency Trading” (Wiley, 2009, 2013, translated into Chinese), co-
author of “Real-Time Risk” (Wiley, forthcoming)
Steve Krawciw [kro:sew] – CEO and Head of Institutional Sales
• 20 years of experience in financial product development, launch, business
development, integration and operations
– Launched $4+ billion products at Credit Suisse (7yrs at Credit Suisse in product
development, business development, technology and operations mgmt)
– Previously, asset management CIBC (4 years), 8 years at McKinsey & Co and
Monitor Co in business strategy, spanning financial improvements, corporate
reorganizations and acquisitions, restructuring and process improvements
• MBA (Finance) Wharton, BComm University of Calgary
• Co-author of “Real-Time Risk” (Wiley, forthcoming)
Team- Founders
Contact: Steve@AbleMarkets.com
3 7
8. A B L E | M A R K E T S
• For Hedge Funds, Pension Funds, Execution Managers and Other Investment
Professionals
– Who want to manage real-time risk
– Who are looking to protect themselves from high-frequency trading, flash
crashes and front-running
• Our offering is a suite of products for real-time risk identification across all
markets. Our products are unique data feeds; the analytical algorithms are
proprietary.
• They are a breakthrough because they use Big Data techniques on order flow /
microstructure to develop insights on pricing and market movement. Analyzing
only completed trades doesn’t generate the same insights.
• Our products are unlike the competition: no-one has developed real-time risk
management products that specifically address investors main concerns
8Business Overview: Value proposition4
Contact: Steve@AbleMarkets.com
9. A B L E | M A R K E T S
9Roadmap to Building a Successful Startup
Startup
Stages
Idea Confirm Create Validate Repeat Scale Profitable Predictable
Vision
Prototype
Product
Initial
Clients
Go to
Market
More clients +
References
Additional Products
Business
Model
Financial
Model
Exit
De-risking
the
business
Increasing Value
AbleMarkets
progress
Operations +
Support Functions
4
Less risky
More risky
Contact: Steve@AbleMarkets.com
10. A B L E | M A R K E T S 10
Subscription based data feeds
10
Packaged
Insight
Do-It-Yourself
Tools
Portfolio
Rebalan-
cing
Analyze
Orders
Risk
Mgmt.
Indices
Analyze
Transacti
on Costs
Organize
your
Trades,
Orders
Execution
Algos
Analyze
Internet
of Things
Datasets
Contact: Steve@AbleMarkets.com
Future Development
Social
Media,
News
Indices
Event
Analysis
Powered by:
• Aggressive High-
Frequency Trading
Participation Index
• Institutional
Participation Index
• Flash Crash Index
• Abnormal Trading /
Runaway Algorithms
Index
4 10
11. A B L E | M A R K E T S
• How the market will evolve?
– Investment Professionals are increasingly aware of real-time risks
• How will we will lead it?
– AbleMarkets is light years ahead of the competition in being able to address real-time
risks for clients
– AbleMarkets has built its products, developed clients and a comprehensive scalable
platform that will expand into new datasets and new financial markets.
• What is our mission?
– Our platform enables and empowers our clients to manage real-time risk.
11Vision & Mission5
12. A B L E | M A R K E T S
TargetClients and Addressable Market(US only)
12
15,000 funds
$360,000/annum
$30,000/month
Assuming 2 products
per client
6,000
$360,000/annum
$30,000/month
Assuming 2 products
per client
TOTAL :
Hedge Funds,
Prop Trading,
Family Offices X = $5.4B
Long-only
Pension Funds X = $2.2B
+
=
$10.4B
Through its cutting-edge
research, ABLE Markets is
targeting the following markets,
well in excess of $1 Billion
potential:
• 15,000+ hedge funds, pension
funds, proprietary trading
firms and family offices
• 6,000 state and local pension
funds
• 1,000 Worldwide exchanges
• 50 major financial regulatory
agencies
Contact: Steve@AbleMarkets.com
5
8,000 Execution Teams
$360,000/annum
$30,000/month
Assuming 2 products
per client
Execution
Managers X = $2.9B
+
12
13. A B L E | M A R K E T S
Internet of Things
companies
CompetitiveLandscape / MarketMap
Low
News /
Social Media
focus
High
Analysis of Market Data
Social Media Quotient
$17M revenue
Raised $3M in
funding in 2015
Aggressive HFT Index
Integrated with
Thomson Reuters
Raised $5M in
funding in
2014/15; $12M in
2016
Google is an investor
Acquired by
CBOE in 2015
Analysis of Non-Market Data
Institutional trading activity
Runaway algo detection
News Analysis
IEX
5 13