Food and beverage service retail is hard and getting harder. Costs are up, SKU's fighting for space are increasing, consumers and their habits are changing and fast. Leveraging actionable intelligence about product mix optimization and consumer engagement is key to success. Getting the attention of the consumer means having the right mix of product and marketing and being able to reach them in Omni-channel ways. When it is done right, the results can be startling.

1. PCTV Retailer Impact Overview
Know More. Sell More.
www.steadyserv.com

2. TODAY’S CONSUMER IS CHANGING RAPIDLY
Moreover today’s beer occasions are evolving just as fast…
• Beer educated
• Spends more per
drink, drinks less
• Transitioning from
sports dominated to
‘foodie’ experience
• Less drinking
consistency across
groups

3. ASSORTMENT IS THE OPPORTUNITY FOR GROWTH
Retailers who make better product ‘line-up’
decisions out-perform those that do not
Know what isn’t selling well
Know what is selling
Know what will sell that isn’t in the line-up
• Replace poor performers with strong
alternatives
• Immediately track performance
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2
3
SteadyServ’s assortment optimization drive results:
+13.1%

4. Opportunity to streamline, coordinate and ensure execution across all patron
communication of assortment & promotions…
Analog:
• Chalk Boards
• Menus
• Menu Boards
• Table Toppers
• Tap Enhancements
Verbal:
• Server Training
Digital:
• TV Screens in Waiting Area & Bar Area
• Tablet Menus
• Patron’s Mobile Devices
CONSUMERS SEE IT (HEAR IT), WANT IT, THEN BUY IT

5. IF CUSTOMERS CAN’T FIND IT ONLINE, IT DOESN’T EXIST
Promoting high value products online, drives new patron
traffic in the door. Ensuring that content is 100% accurate
means customers spend more and return frequently.

6. SUCCESS SNAPSHOT 1: iKEG STANDARD & PCTV
Q3/Q4 2018 time period. A/B groups of 5, Ohio MSA’s. Craft
centric FSR concept, 22 taps.
20% of the lowest performing taps were allocated
to SteadyServ’s AI based curation.
Delicious IPA, Dortmunder Gold Lager, Fat Tire
Amber and Veltin’s Pilsner were selected based on
profile characteristics and attributes of the
products, as well as, their alignment within the
product set.
These products were then put into the
recommended PCTV promotion scheme.
The result was a 17% sell through improvement
from previous products equaling $3,485.91 in
incremental sales per month per location.
$3,400.00
$3,500.00
$3,600.00
$3,700.00
$3,800.00
$3,900.00
$4,000.00
$4,100.00
$4,200.00
$4,300.00
$4,400.00
Pre-PCTV Post-PCTV
Curated & Promoted Sell Through Improvement

7. SUCCESS SNAPSHOT 2: iKEG STANDARD & PCTV
October 2018 time period Detroit MSA, A/B groups of 2.
Casual FSR concept, 21 taps
Prima Pils identified as a breakout performer and
selected as October draft of the month.
Integrated into PCTV & Mobile Digital promotion
schedule.
2017/2018 revenue improvement in PCTV enabled
locations: 267%
October 2018 PCTV revenue improvement over
non-enabled locations: 20%
$3,400.00 $3,500.00 $3,600.00 $3,700.00 $3,800.00 $3,900.00 $4,000.00 $4,100.00 $4,200.00 $4,300.00 $4,400.00
Pre-PCTV
Post-PCTV
PCTV Prima Pils Promotion

8. SUCCESS SNAPSHOT 3: iKEG STANDARD & PCTV
Q3 2018 timer period. A/B groups of 3.
Houston Texas MSA, Casual FSR concept,
18 taps
Michelob Ultra identified as break through
performer for 11am-3pm weekday lunch
time period.
PCTV enabled locations saw a 40%
revenue improvement and a 41% share
improvement during promoted time
period.
$3,400.00 $3,500.00 $3,600.00 $3,700.00 $3,800.00 $3,900.00 $4,000.00 $4,100.00 $4,200.00 $4,300.00 $4,400.00
Pre-PCTV
Post-PCTV
PCTV Daily Lunch Revenue: Michelob Ultra

9. SUCCESS SNAPSHOT 4: iKEG STANDARD & PCTV
Q4 2018 time period. Pre-Post PCTV promotion
time period. Southeastern MSA’s, Major Chain
sports concept, 24 taps
Belgian Ale promotion designed to upsell patrons
to a higher priced, higher margin beer. Focus was
beer lovers like you sampled and love Delirium
Tremens, the top trending Belgian Import.
PCTV promotion drove an increase in product sell
through 300%, 1.9 to 4.2% of total beer revenue.
$3,400.00
$3,500.00
$3,600.00
$3,700.00
$3,800.00
$3,900.00
$4,000.00
$4,100.00
$4,200.00
$4,300.00
$4,400.00
Pre-PCTV Post-PCTV
PCTV Product Spotlight

10. SUCCESS SNAPSHOT 5: iKEG STANDARD & PCTV
Q3 2018 time period. Pre-Post PCTV promotion
time period. Midwestern MSA’s, Regional
entertainment concept, 18 taps
Improve lesser known brand performance in order
to raise the total dollar volume of beer sold.
PCTV promotion drove an increase in overall
revenue by 15%.
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1000
2000
3000
4000
5000
6000
Pre-PCTV Post-PCTV
Curated & Promoted Sell Through Improvement