Access Retail Group 2015 Presentation

Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
BringingBrandsandConsumersTogether

What We Do
Retail Research Temporary Displays Permanent Displays Retail Environments Retail Technology
Access Retail Group provides a complete service for creating excitement around your brands at retail.
Whether you require a display solution, an augmented reality campaign, need to know more
information about your customer or want to drive them to the stores for purchase, we can deliver!
WHAT WE DO

THE PILLARS OF THE PROCESS
Developing successful Retail Solutions demands clear communication and teamwork. Every member of your
project team at ARG works hand-in-hand with each other to ensure every detail is addressed and no stone is left
unturned when it comes to breakthrough ideas, creative engineering, pencil-sharp numbers and solid
production. Our process is constantly moving in careful rhythm with your needs.
1.
2.
5.
3.
4.
RESEARCH & ANALYSIS
DESIGN & ENGINEERING
ESTIMATE
PROTOTYPE & TEST
PRODUCTION & DELIVERY

RESEARCH & ANALYSIS
As great as our designers are, they can’t
begin great ideas until they completely
understand the landscape at retail - Who
is your customer? - Who is your
competition - What are they doing?
An understanding of what is currently
happening is integral to the process of
developing solutions that will increase
your sales and customer mindshare. At
ARG, we don’t put pencil to paper until
we have done our homework.

ARG designers know the art of creating eye-catching, retail solutions
that are sure to draw immediate attention to your product. It’s
important that your products are showcased both attractively and
effectively and we know exactly how to achieve this balance. We
design based on your creative brief or you can simply tell us what
your challenges are and we’ll develop the solution from there – with
our homework complete of course!
We start with sketches, flushing out the ideas and making sure they
meet all criteria – whether a display or online-driven concept. From
there, we move into colour-computer renderings for your
review. Once we have finalized the chosen concept with your input,
we move to engineering.

When it comes to structural challenges,
our Engineers are the best. They work
closely with our designers in the
development of concepts, guiding their
ideas in a direction that will allow the
concepts to be cost-effectively
produced yet durable enough to
withstand the beating displays can take
at retail. SolidWorks and AutoCad are
where we work out the final, measured
details.

ESTIMATE
With solid engineering drawings for your
display or complete story boards for your
online program, whatever the solution
may be, our estimating team (and often
the engineering team itself) goes to work
sourcing the best prices on raw materials,
supplies and processes so we can make
your POP displays. We have tough
negotiators on our team and this savings
is ultimately turned over to you, our
client.

PROTOTYPE & TEST
If your solution is a display, we don’t expect you to interpret
our drawings into a 3-dimensional vision – that’s our
job! While we appreciate you relying on our expertise, we DO
want you to be able to touch and feel a sample of what your
roll-out would produce! Building one unit often reveals details
that could never be seen on paper – and perhaps you want to
make last minute changes! A prototype allows us to make
those refinements and give you a solid level of confidence in
your investment. And as for an online program? – We’re going
to test it together before going live because once it’s out there,
its viral nature moves quickly.

Whatever type of display or solution you may
require, Access Retail Group is equipped with
awesome Production and Project Management
teams – a winning combination. Our teams
oversee the production of your program
through to finished product and follow through
even after launch to ensure you are happy with
the success of your investment.

ARG ensures timely and cost-effective delivery, regardless
of how big your project is or how complicated the
delivery requirement may be. An integral part of our
turn-key retail solution is the delivery process. All
deliveries are prepared and shipped out under complete
security. In order to ensure a smooth operation, the
project management team assesses your delivery needs
and puts together the most effective plan possible to
fulfill them. If required, we also offer a complete
warehousing service North America-wide with secure
space available.

What We Do
Retail Research Temporary Displays Permanent Displays Retail Environments Retail Technology
Access Retail Group provides a complete service for creating excitement around your brands at retail.
Whether you require a display solution, an augmented reality campaign, need to know more
information about your customer or want to drive them to the stores for purchase, we can deliver!
WHAT WE DO
 WHO WE ARE

A Fresh Approach
We focus on the WHY of behaviour, allowing us to understand customer
perceptions, needs and wants in all parts of their lives and for all types of
businesses. We are with your customers as they experience your business.
Beyond Customers
We look at people and understand them as human beings, not just
customers. We employ the latest technologies to allow us to chronicle their
experiences and understand them in their natural patterns as they explore
your products and spaces.
Holistic Stories
We believe that research needs to provide far more than just data; it must
provide access into the truest understanding of customer behaviour and
lead to actionable insights.
A New Research Experience that is more accurate, more targeted and just simply, better.
We are experiential storytellers. We gather insights from multiple sources and build them into holistic
narratives and experience maps that provide unprecedented understanding of the ways customers
interact with your business, today and in the future.
THE RESEARCH
Return

It’s all about creating a “BUZZ” around your brand.
TEMPORARY DISPLAYS
• All about bringing excitement to your brand at the point of sale for a short period of time
• Always a secondary display of your product supporting a themed promotion, seasonal
event or product launch
• Effective design ensures we get the right brand communication message in front of the
consumer
• We work closely with your agency to protect your investment creating your brand
• Structure is critical! Our corrugate engineers are structural engineers first
• We work with live product whenever possible to ensure the display is structurally sound
• We work in all corrugate stock ranging from A flute through to triple wall.
• Printing processes provided are flexo, silk screen, rod coating and digital.
• Co-packing and fulfillment services are available for a complete one-stop service.

Temporary Displays
Return

It’s all about putting your products in the hands of customers first.
PERMANENT DISPLAYS
• We make your product bust through the clutter and competition at retail and
stand out to customers
• A long-term display is one that has symmetry with your ad campaign and tells
the story of your brand off-shelf effectively
• A well-engineered display is one that stands up to the beating at retail and
deters other brands from being merchandised in your space
• We work in all materials and processes so that we can focus on your solutions

Counter Displays

Sidewinders

Floor Displays

Store Fixtures

Store Fixtures
Return

Creating an experience and activating your brand in bricks and mortar
RETAIL ENVIRONMENTS
To understand how to motivate the consumer in a retail environment we must first understand the science of
shopping. How customers move, how long they stay in your environment, where there focus is – this is all just
the beginning of the information we acquire before developing concepts.
It is equally important to create a concept that inspires the
consumer but also creating a realistic, scalable concept.
Most store layouts are different from one another which
demands customization of fixtures in many cases – this can
be quite costly if the thinking up-front is not invested.
ARG experts can take your idea all the way through to a
built, installed and running 3-D bricks and mortar store,
making the process an exciting experience for you

Retail Environments

Retail Environments
Return

Merging digital technology with the in-store experience
RETAIL TECHNOLOGY
Services
 Augmented Reality
 Digital marketing campaigns for the in-store experience
 New product launches
o On site promotion/events
o Online promotion of production launches and
promotional events
 Digital marketing creative services
o Digital displays
o Landing pages & websites
o Social media properties
o Digital ad units
 Online Media Buys
o Interactive, Video, & Static Desktop Display Ads
o Interactive, Video, & Static Mobile Ads
o Social Media / Search / Email
 Data collection & analysis (Consumers, market, brand awareness)
 Digital marketing campaign services
o Managed social media services
o SEO & SEM services
o Email collection, list management, and advertising services

Augmented Reality
Mobile Augmented Reality (AR) is what we see when we look through the camera of a
mobile device -- smart phones, tablets and smart glasses -- and find digital content
inserted into the real world. Most often, this digital content consists of text-based
information, product reviews, navigational directions and links to websites. We take
Mobile AR a step further at ARG too, providing consumers with immersive and
interactive storytelling experiences with 3D characters in order to help brands achieve
greater customer engagement and retention.

Digital Marketing Campaigns
THE CHALLENGE
Let’s Get Social
With the launch of a new social media
presence for the Black Friday News Today
website, we needed to build a social
strategy to quickly build up our clients fans
on their Facebook page.
THE SOLUTION
Liking Social Contests
It is well-known that running social contests are an effective way to build likes without spending
a large amount of your marketing budget. We built a custom Facebook application that was
used as our contest entry point. Entrants had to Like our page and fill out the designated fields
in order to enter the sweepstakes. By using the custom app, we were able to capture both Likes
for our page and email addresses to use in further marketing.
Return

ARG does more than the competition to provide our customers the competitive
advantage
WHO WE ARE
• Strong Account Service
 One phone call = team support
• Quality-Driven
 No compromises are made in materials, processes or details
• Experienced
 Collectively, over 100 years under one roof in the development of creative brand solutions
• Value Engineer
 All designs are driven down in cost while ensuring production quality and manufacturing efficiency
• Lean Producer
 We take advantage of available green technologies where appropriate

OUR CLIENTS

CONTACT US
GET IN TOUCH
Steve Danford: VP Business Development
Tel: 416.523.1108
Email: sdanford@accessretailgroup.com
81 Granton Drive, Unit #1, Richmond Hill, Ontario L4B 2N5
www.accessretailgroup.com

Access Retail Group 2015 Presentation

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