2. About Benchmark IR
Benchmark IR provides high-quality qualitative
and quantitative research-based consulting to the
Investor Relations (IR) industry
We help determine how investors and the market
perceive your company and recommend ways to
improve perception and increase company value
We understand that management needs to do
more than tell their story, they need to ensure their
message is understood and presented in a
manner that optimizes valuation
BenchmarkIR.com
Contact: SBarnard@BenchmarkIR.com
416-988-9888
3. Stephen Barnard
Co-founder & President
Worked in IR services since 1999
Led newswires offering: press release
distribution, regulatory filings, webcasts, conference
calls, translation etc.
Strategic leadership roles with Rogers, BCE
Emergis, TSX Group and The Canadian Press
IR product development for three years with TMX
Equicom: paid research, IR websites, social media
Two years of market research experience
BA & MBA
Contact: SBarnard@BenchmarkIR.com
416-988-9888
4. Jeannette Tanguay
Co-founder & Head of Research
More than 20 years of market research experience
– mostly in capital markets
Academically trained in market research. Strong
expertise in qualitative and quantitative
methodologies
Work experience includes: Decima Research,
Pollara, Market Vision, Parallax, BMO, TSX
Group, Forefactor and independent market
research consultant
BA, MSc in Consumer Behaviour and Canadian
Securities Course
Contact: SBarnard@BenchmarkIR.com
416-988-9888
5. What good market research can do
- that conversation and hearsay can’t
Significantly reduces bias – gets to the truth
Consistent (tailored for each audience) and rigorous
approach
Anonymity of respondent audiences
Removes questioner bias
Using a third party, with expertise, provides
greater credibility throughout the organization
Focuses effort on getting answers rather than
all the other issues executives have to address
Contact: SBarnard@BenchmarkIR.com
416-988-9888
