2. Since the very beginning, we have had the unique opportunity to impact
millions by educating the public and fostering a link between our animals
and the Aquarium’s millions of annual visitors, most of whom would not
otherwise know that they exist. Georgia Aquarium is a flagship institution for
advocacy on behalf of marine wildlife, for education that enlightens and
for leadership that inspires universal movement toward the conservation of
aquatic animal life. Since our founding in 2005, we have offered our best
in education, research and entertainment in the face of evolving global
perspectives, tough economic times and legislative changes…and we
have only just begun our journey. As we reach our 10th anniversary, we are
laser-focused on the work we are doing both today and the work we will
do in the future. Our teams are conducting world-class research with
global impact beyond anything we ever imagined; and frankly, we are
challenged with developing new methods of measuring our impact as we
are surpassing our own benchmarks. We also continue to stress the impor-
tance of visiting aquariums and zoos, and how a simple visit to Georgia
Aquarium allows us to continue to be a window to the oceans of the world.
Much of the work we do could not be done without the support of our
sponsors, donors and members, who continue to support Georgia Aquarium
because of our shared values and commitment to telling the global ocean
story. As we strive to maintain this institution as the leader it has become,
there is really nothing we can't do. We believe in the impossible and
achieve the unimaginable.
3. The world’s most magical
aquarium, featuring the largest single
aquarium habitat in the world and more aquatic life
than any other aquarium in North America. A
not-for-profit organization, Georgia Aquarium is
dedicated to global leadership in research and con-
servation programs mirroring the unique and amaz-
ing animals within the facility. Since its founding,
Georgia Aquarium has been committed to educat-
ing and inspiring current and future generations
through respectful display and conservation of
marine mammals and many other aquatic species.
WHERE IMAGINATIONS GO TO PLAY
1
4. At Georgia Aquarium, the spotlight often shines on the work of
our staff and employees. However, within the organization there
are thousands of people working behind the scenes assisting
with Georgia Aquarium’s daily operations. These individuals are
none other than our volunteers. This team of dedicated and
passionate contributors includes seasoned professionals from all
disciplines: scientists, journalists, physicians, educators, lawyers
and beyond. One of these notable individuals is Kytle Frye.
Kytle has served as a Georgia Aquarium volunteer since Septem-
ber 2006. Just one year before, he and his wife Debby became
members of the Aquarium, but it wasn’t until Kytle saw an article
in the newspaper about volunteerism that he decided to apply.
Though he is a certified scuba diver, Kytle doesn’t volunteer
within the Aquarium’s dive program. Instead, he has found a
home in interpretive narrations at his favorite exhibit, Ocean
Voyager Built by The Home Depot and, on occasion, the beluga
whale habitat in the Georgia-Pacific Cold Water Quest gallery.
An attorney by day and a volunteer by nights and weekends,
the Georgia native and former Marine has been practicing law
since 1972 after earning his J.D. from Emory University. He is
currently a labor employment litigator and a partner with Fisher &
Philips, LLP.
“There is no downside to being a volunteer. It is the most fun
thing I’ve ever done in my life,” Kytle says. “I have never had a
bad moment at the Aquarium and have never come into contact
with a disagreeable person. Then again, I am a lawyer, so maybe
I have a high tolerance for pain,” he laughs.
His most rewarding experiences are giving behind-the-scenes
tours to highly engaged and inquisitive guests, many of whom
are VIPs, celebrities and athletes and all of whom become
enthralled with the beauty of the Aquarium and the close views
that behind-the-scenes tours offer.
Kytle now serves within the volunteer mentor program helping
new volunteers get acclimated.
“Every day there is this kind of rush that I feel,” he says. “Get
trained as quickly as you can because you will experience more at
the Aquarium. Work in all the galleries and enjoy the fun of
getting to know people. If you’re working full-time, it may be a
challenge, but it’s worth the sacrifice.”
Kytle says he wouldn’t trade anything for his volunteer experi-
ence at Georgia Aquarium. In his eight years of service, he’s
developed lasting friendships and incredible memories.
“Find out what you love to do, and then go do it,” Kytle offers.
kytle frye, volunteer
2
“I slept and I dreamed
that life is all joy.
I woke and I saw that life is all service.
I served and I saw that
service is joy.”
-- Kahlil Gibran
5. jeremy ellis: member, sponsor & volunteer
“It's not how much we give
but how much
love we put
into giving.”
-- Mother Teresa
3
When Georgia Aquarium established its membership department, it was with the hope that those drawn to become a member would be truly
passionate about the Aquarium and what it stands for as a not-for-profit organization. You’ll find that passion in Georgia Aquarium member
Jeremy Ellis.
Jeremy has been a valued donor, champion member and volunteer since the Aquarium opened in 2005. His involvement is a result of his deep
love and appreciation for our oceans. As a member, Jeremy’s support makes key Aquarium research and conservation initiatives possible.
Being a 501(c) 3 not-for-profit organization, the Aquarium relies on the support of the community to grow its programs and scientific efforts.
Outside the Aquarium’s watery world, Jeremy works at Genesis Capital, an independent investment and merchant banking firm, advising
public corporations through mergers and acquisitions. Combing his professional experience and personal passion, he co-founded the Aquari-
um’s Next Wave Society in 2009. The Next Wave Society is a tight-knit group of enthusiastic, young professionals committed to increasing
philanthropic support and awareness of the Aquarium’s exhibits, conservation and research initiatives, and educational programs. Jeremy
currently serves on the society’s steering committee.
As an avid diver, Jeremy serves as a volunteer of the dive program within Georgia Aquarium’s largest exhibit, Ocean Voyager built by The
Home Depot. Over the years he has performed hundreds of dives and has even formed a special connection with Nandi, one of the Aquari-
um’s four manta rays. However, his favorite moments at Georgia Aquarium are sharing the experience with his family.
Jeremy enjoys the multitude of learning opportunities the Aquarium provides for children whether it is connecting with a specific animal, a
fun event or the Aquarium’s lecture series.
Jeremy specifically donates to Georgia Aquarium’s research and conservation projects which he is most passionate about – coral restoration
and whale shark research. His donations have helped to purchase rebreathers and scooters that extend time underwater for divers, which
ultimately help them accomplish their goals more efficiently.
Jeremy’s involvement with Georgia Aquarium knows no bounds. Jeremy’s passion for the Aquarium will extend beyond his lifetime as he has
chosen to include Georgia Aquarium in his estate plans, allowing his legacy to continue for years to come.
Don’t ask Jeremy if he enjoys giving back because he will tell you he doesn’t give back, he believes in simply giving. “I challenge people only
to give where they are going to see measureable results.” He borrows this motto from the Aquarium’s benefactor and founder, Bernie Marcus.
Jeremy sees those measurable results when donating to Georgia Aquarium.
6. Like every team member at Georgia Aquarium, Nicole
Dawson proudly dons the ‘G-fish’ logo on her uniform.
However, Dawson has the distinction of being one of the few
to have also worn a G-fish hard hat. She has been here since
the beginning when the building was only a blueprint.
In 2005, Dawson launched Georgia Aquarium’s call center,
joining the team as Call Center Manager. This wasn’t
unfamiliar territory, for Dawson had previously launched Zoo
Atlanta’s call center in 1991. However, with four call center
sites under her supervision and 55 team members, manag-
ing the Aquarium’s call center is no small feat. For many
guests, Dawson and her team are their first impression of
Georgia Aquarium. This is a role she does not take lightly.
“The Aquarium is an ever-evolving, fast-paced, learning and
entertainment venue. Getting the call center up to speed is
imperative for us to deliver excellent customer service.”
Exceptional customer service is the value she tries to instill in
her team; great listening skills, patience and engagement.
To do so, Dawson performs training courses every two
weeks. Many of these training sessions are conducted
on-site, or by phone or video, among the four call center
locations in Orlando, Miami, Birmingham and Morrow,
Georgia. Her biggest challenge, she admits, is keeping her
teams fresh and updated with the latest promotions and
campaigns the Aquarium introduces.
“My team understands the significance of being a guest’s
first contact,” she says. “They know that I care about the
guests, what guests think about the Aquarium and that it is
our role to answer questions, provide information and
contribute to the guests’ experience before they walk
through our doors.”
If you were to ask Dawson’s family and friends to name an
ideal job for her, Georgia Aquarium would be at the top of
their list.
“My friends say this [career path] is so me!” she shares.
“They know I’ve always had a fondness for animals; I am an
animal-lover and they know Georgia Aquarium as an
awesome place to work.”
Around the water cooler, when chatting about
‘count-on-me,’ dependable co-workers, Dawson’s name
often comes up. For her, it’s a humbling honor.
“My reward is knowing that I’ve made a difference in some-
one’s day; knowing that I’ve added to their knowledge and
helped them gain access to memories that will last for years
to come—and that goes for everyone, guests and my
co-workers.”
4
nicole dawson, call center manager
“Be not simply good;
be good for
something.”
-- Henry David Thoreau
7. More than 100,000 students visit Georgia Aquarium every year. They come through our doors wide-eyed, curious and enthused. Our galler-
ies become their classrooms and our exhibits become their chalkboards. In educating these very special guests, we aim to create learning
experiences that are transformative, engaging and aligned with performance standards as set by the United States Department of Educa-
tion.
Our mission is to foster student appreciation for aquatic life and animal welfare. Our educational programs are designed to expand a child’s
knowledge, quest for discovery and sense of responsibility to protect aquatic animals and their habitats. We achieve this objective by
offering close and instructive observation of the animals, education stations, behind-the-scenes tours, interactive digital kiosks, hands-on
touch pools and experiences, interpretive graphics, engaging videos, and live conversations with our experts. Each year, more than 20,000
of these students receive free admission as part of our Sponsored Education Admissions (SEA) program. SEA offers admission to Title 1
students, who may never have the opportunity to experience the ocean first hand. The SEA program is largely supported by generous dona-
tions from individuals, local business and corporations.
We want students to return to school having seen more than just beautiful creatures and habitats; we want them to return to school with an
inspired vision on how they can make their own impact.
5
education
8. 6
Our deep commitment to marine life is manifested in our impactful research and conservation program. As a leading facility for aquatic animal
conservation and research, one of our greatest accomplishments has been conducting research to improve husbandry methods, contribute to the
understanding of the underwater world and apply new discoveries to the conservation of aquatic life.
This was a milestone year for research projects conducted within the walls of Georgia Aquarium. With almost nine years of in-house care of
thousands of aquatic species comes extraordinary research opportunities. For the first time, these opportunities have allowed our scientists to
explore the internal biology of the world’s largest fish species, the whale shark. These studies have served to complement a number of other
research groups that are beginning to examine the biology of this species in the field, which was largely unknown until recent years. The manage-
ment of a collection of whale sharks in an Aquarium setting has presented truly unique and exciting in-house research opportunities that are quite
different than those underway in field populations. To date, studies of animals in human care have focused on behavior, functional anatomy, basic
biology and internal physiology and homeostasis.
In October 2013, Georgia Aquarium hosted the Third International Whale Shark Conference, an interactive roundtable about the burgeoning
science surrounding the species. The conference provided a steady stream of content for outreach and education programs, thereby enhancing
global efforts to preserve and protect the whale shark.
Another primary 2013 Georgia Aquarium research project was the Bottlenose Dolphin Health and Environmental Risk Assessment (HERA), which
was held in Charleston, SC and the Indian River Lagoon in Florida. Since 2003, HERA has documented zoonotic diseases, contaminant issues and
other factors such as antibiotic resistant bacteria that have important human health implications.
Georgia Aquarium is currently the only organization conducting field research on Atlantic manta ray populations and has developed successful
strategies for locating the mantas, attaching satellite tags and tracking their migratory routes. Whale shark research focused on conservation
measures, photographic identification, and behavioral and satellite telemetry in Mexico’s Yucatan Peninsula also continues.
Additional Aquarium field research projects included health assessments on beluga whale populations in Bristol Bay, Alaska, health and nutrition
work with sand tiger sharks in Delaware and sting rays in Grand Cayman, nutritional studies on green sea turtles and spotted eagle rays, coral
restoration in the Florida Keys, contaminant research on fish from Sapelo Island and Antillean manatee research in Puerto Rico. Pathology studies
on stranded marine mammals and dolphin photo identification studies continue to be conducted at the Georgia Aquarium Conservation Field
Station in Northeast Florida. Georgia Aquarium also continued to sponsor African penguin rehabilitation programs at SANCCOB in Cape Town,
South Africa.
We know and understand that proper research requires both field and aquarium settings. While we can learn a tremendous amount from animals
in human care, it will always require extrapolation to apply these findings to wild populations. There remains no substitute for field work when it
comes to collecting the most biologically relevant data about species under our study. Through collaboration with talented specialists, we have
come a long way in just a few years in the aquarium setting. By committing to ongoing, creative and collaborative research activities, we can
continue to fill missing pieces in the scientific understanding of one of the world’s largest and most unusual marine species.
research & conservation
9. At Georgia Aquarium, we are committed to inspiring our guests through
the use of entertainment. We continually strive to make the guest experi-
ence as exciting as possible. By opening the heart, we engage the mind
to help care for our oceans.
In 2013, Georgia Aquarium unveiled three new Animal Interactive
Programs: Dolphin Encounter, Sea Otter Encounter and Penguin
Encounter. Through these programs, guests can get closer to their favor-
ite aquatic animals. In concert with our immersive interactions, these
programs educate guests on the animals at Georgia Aquarium while
inspiring them to participate in conservation efforts on their behalf.
In September 2013, Georgia Aquarium introduced its first new touring
exhibition in nearly two years, Sea Monsters Revealed: Aquatic Bodies.
This extraordinary exhibition of the world’s largest plastinated sea
creatures connects guests to real sea animals, unveiling a unique look at
the mystery and magic of the deep sea.
7
entertainment
10. From the waters of the Yucatan Peninsula to the sandy coast of South
Africa, Georgia Aquarium is a leader in aquatic animal conservation
research and education. Bottlenose dolphins, sand tiger sharks, manta
rays, African penguins, sea turtles, whale sharks, coral reefs: All benefit
from our collaborative efforts with like-minded institutions and
renowned researchers.
Every day, researchers in our exhibits and labs learn more about marine
life in order to develop new methods of animal care and veterinary
medicine. By combining field research with the study of on-site animals
in an aquarium setting, we are able to contribute to the advancement
of human knowledge in animal science.
Now, we are empowering our supporters to join us in taking action with
the launch of a public education campaign on behalf of beluga whales.
advocacy
beluga whale
conservation project
8
Georgia Aquarium is spearheading a Beluga Whale Conservation
Project to sustain the North American beluga population in human
care. The reasons are two-fold and are important to the ultimate surviv-
al of the species globally. We must ensure our guests can connect with
these magnificent animals for generations to come and continue to be
inspired to do their part to conserve them. Furthermore, as scientists,
we must continue to have the opportunity to study, observe and learn
from them while in our care, so that we can know everything we need
to know to inform conservation efforts on their behalf in the wild.
We are advocates for belugas, and this advocacy is demonstrated by
Georgia Aquarium’s commitment to the conservation of the species.
Our Beluga Whale Conservation Project is precedent-setting. The
journey presents many challenges. But we are proud to find a solution
to this important issue. This initiative is part of our four-tiered, ongoing
approach to conserving and protecting belugas. Our activities include:
1. Educational initiatives that inspire others to conserve
belugas and the species' natural habitats
2. Participation in cooperative breeding and research
programs among North America’s accredited
institutions, applying known and successful practices
to build a sustainable population
3. Conservation and research of belugas in the wild and
in human care
4. Sharing our knowledge and experience with the
international scientific and conservation community
11. 9
caring together
The words “Caring Together” apply to everything Georgia Aquarium and our supporters do for animals
everywhere. In late 2013, we launched the “Caring Together for Belugas” campaign geared to educate the
public about the vital role that zoos and aquariums play in wildlife research, conservation and education.
The focus of the campaign is an online action center featuring videos, infographics, facts and interactive
components; it serves as a hub to give a voice to our supporters.
Visitors to the action center at CaringTogetherforBelugas.org are encouraged to take action and make a difference by:
• Signing a petition in support of the Beluga Whale Conservation Project and the important research it
conducts on behalf of marine mammals, both in its care and in the animals’ natural habitats
• Sending a letter to the U.S. Department of Commerce showing support for the Georgia Aquarium
Beluga Whale Conservation Project
• Sharing photos and memories of personal moments with belugas and other animals in accredited
zoological facilities
The goal of this campaign is to amplify support for zoos and aquariums and mobilize the millions of supporters who will defend the Beluga Whale
Conservation Project and other valuable conservation programs. Support for this campaign continues to grow, and among those supporters are
the more than 182 million annual visitors to aquariums and zoos in the United States – more than all major league sporting events combined.
It is our mission to continue our advocacy for marine life and to instill public understanding and appreciation for animals everywhere.
Join us in the year ahead,
and show you care by visiting
CaringTogetherforBelugas.org
or using #CaringTogether.
12. 10
Telling the Georgia Aquarium story is now more important than ever to promote additional visits and support advoca-
cy programs. Millions of people are engaging every day in digital conversations about the work we do. Record num-
bers of broadcast, print and digital media are helping articulate Georgia Aquarium’s initiatives and are inspiring guests
to visit so they can learn, first-hand, what they can do to help marine life.
Each weekend, more than two million viewers nationwide in more than 200 markets tune in to their local ABC stations
to learn about the research and conservation efforts onsite at Georgia Aquarium and in the field. Now in its third
season, Ocean Mysteries with Jeff Corwin from Georgia Aquarium is consistently ranked number-one in its timeslot
out of all channels. In 2013, the series focused on Georgia Aquarium research projects including sting ray research in
Grand Cayman with the Guy Harvey Foundation, sand tiger shark research in Delaware, and manatees in Puerto Rico.
Georgia Aquarium staff also joined Jeff Corwin in Hawaii, Canada and California as, together, they learned about part-
ner research initiatives together.
The launch of Georgia Aquarium’s new interactive programs kicked off a major summer media tour, yielding impres-
sive coverage and driving additional visitors. Our message reached a multitude of cities including: Atlanta, Birming-
ham, Chattanooga, Macon, Augusta, Orlando, Greenville, Columbus, Charlotte, St. Augustine, Mobile and Jacksonville.
The Atlanta Journal-Constitution wrote a feature story on animal encounters, including Dolphin Encounter, which was
highlighted on the front page of the Living Section. Overall, 24 print stories and 21 broadcast hits were secured with
the majority of the broadcast hits featuring a Georgia Aquarium spokesperson.
Georgia Aquarium continues to be on the frontlines of advocacy for animals. An example of this stance is our desire
to share the story of our Beluga Whale Conservation Project with the world. The communications department has
worked closely and proactively with local and national media to clarify and amplify the facts related to beluga conser-
vation. Media coverage has demonstrated the importance of the initiative for belugas globally, and the critical role
aquariums and zoos play in our society in addition to developing a national public education campaign to persuade
key audiences about the long-term value of aquariums and zoos.
telling our story
13. 11
John R. Adams and Family
Fred & Patti Adickes
Aetna
Mr. & Mrs. William J. Albertson
ALSCO Industrial Products
Ames Scullin O'Haire, Inc.
Amico Seasafe
Answernet
Arapoglou Family
Argos USA
Arnall Golden Gregory LLP
Wayne, Joan, Nicole
& Lindsey Aronson
Asahi of America
Association of Zoos & Aquariums
AT&T
Atlanta Convention &
Visitors Bureau
Atlanta Light Bulbs
Atlanta Marriott Midtown Suites
Autumn Conde
Bryd & Alice Ball
Bank of America Charitable
Foundation
Tad & Norm Berkowitz
Candy & Stephen Berman
Melissa, Michael, Emily &
Zachary Bernstein
Robert & Jessica Betzel
Bill & Liz Cary
Mr. & Mrs. Frank S. Blake
Marshall and Leslie Bloom
Bloomberg LP
BoggsVickers Architects
Kevin & Julie Boulware
Caryn & Michael Boxer & Family
Brasfield & Gorrie, LLC
Ginny & Charles Brewer
Ron & Lisa Brill
Mary Ellen & Neil Brigham
Gene Burleson
C&H Industrial
Thalia and Michael C. Carlos
Foundation
Sara Cattivera
Barbara & Steve Chaddick
Chisel Productions
Chubb & Son, A Division of
Federal Insurance Company
The Coca-Cola Company
John & Lynn Cogan
Convergint Technologies LLC
Ada Lee & Pete Correll
Janet & John Costello
Courtyard Marriott Downtown
Coxe Curry & Associates
Valeria M. Verduce &
Cameron J. Crandall
The Crosby Family
Judy & Scott Crothers
Margaret & Dave Crow
Dr. Lawrence Davis & Family
The DeKinder Family
Michael Demmons
Dennis Taylor & Co., Inc.
Thomas & Julie DePalo
Desert Star Systems LLC
The Dickens Family
Becky & Jim Dockter
DoubleTree by Hilton
Atlanta Downtown
The Dennis Earp Family
James & Melissa Eaton
The Eisenhauer Family
Paul & Banu Elizondo
Embassy Suites Centennial
Olympic Park
Danielle Etzbach
Event Network
Nickolas Faust and Sheri Sharr
Bryan & Barbara Fields Family
Foundation
FirstPro Philadelphia
Ford Motor Company Charities
Mark & Elizabeth Friebel
Kevin, Emily & Katie Frost
Chuck Fuhr
Marie Gafney
Michael Gallagher
The Garcha Family
Virginia & Henry Garmon
Denise & Bill Garrigan
GE Lighting
Georgia Power Foundation
We are very appreciative to have the support of so many individuals and
corporations in the Atlanta community and beyond. Georgia Aquarium
would like to offer a special thanks to its Presenting Sponsors; AT&T,
Georgia-Pacific, Southern Company, Southwest Airlines, SunTrust Banks, The
Coca-Cola Company and The Home Depot. Their unwavering support has
granted us the opportunity to pursue our mission in more ways than we could
ever imagine.
thank you to our donors
“Even the smallest act
of caring for another
is like a drop
of water –
it makes ripples throughout
the entire pond.”
-- unknown
14. 12
Georgia-Pacific
Georgia-Pacific Foundation
Glen & Martha Emory
Dr. Alexander Gluzman
The Goldblatt Family
Stephen Golton & Sheelagh Cafferkey
Goodman Decorating Company, Inc
Jim & Alison Gorrie
The Gould Family Foundation
Guy Harvey Inc.
Guy Harvey Ocean Fund
Kristie Hacke
Nancy Hall
Halperns'
Jeff & Sue Hamilton
Hampton Inn at Georgia Tech
Jim & Susan Hannan
Hard Rock Cafe Atlanta
Harwood Management Group, Inc.
Heery International
John Heller
Henderson Electric
Rachel & Chris Higgins
The Hilker Family
Hilton Atlanta
Hilton Garden Inn Downtown
Holiday Inn Downtown
Michael Hosfeld
Hyatt Regency Atlanta
Seth Johns
Tom & Edwina Johnson Foundation
Brent Jones & Tammy Richter Jones
David and Jennifer Kahn Family
Foundation
Dr. Bobby & Rebecca Khan & Family
KIA Motors
Matt & Andrea Klopman
Greg Knosher
The Koonin Family
Jason Kraker
Jan Van Laar
Thomas & Michelle Lall
Lanier Parking
The Michael and
Andrea Leven Family
Dr. & Mrs. Nori & David Levine
Bert Russo & Deborah Levy
Liberty Mutual
The Linzer Family
Litton Entertainment
Loews Atlanta Hotel
Ruth Lopez
Madewell Products
Mahalo Marketing Inc.
The Mainzer Family
Bernie & Billi Marcus
Frederick & Nancy Marcus
Marroitt Marquis
Tripp & Ginnie Martin
The Martinez Family
David & Kerrie Marvin
Matthew & Lilly Anne McClain
McKenna Long & Aldridge, LLP
McKenney's, Inc.
McMaster-Carr
Craig & Dawn Menear
Randy & Janie Merrill
The Arthur & Sarah Merrill
Foundation
The Middelthon Family
John Mills & John Skinner
Mr. & Mrs. Thomas Moore
Moore Stephens Tiller LLC
Michael A. Morris & Family
Nassal Company
Neadwerx
Nelson Family Foundation
Joe Norton
Nossaman, LLP
Office of Naval Research
Omni Hotel at CNN Center
The Oosting Family
Organization of American States (OAS)
The Osborn Family
oXYGen Financial, Inc.
Heather Park
Katy Paulsen
PGAV Destinations
Piedmont Healthcare
Bernie Que
The Rakusin Family
Ray's Restaurants
Regions Bank
Renaissance Atlanta Midtown
Restaurant Associates
Ritchey Family Foundation
Robert Uiterwyk
Ray Robinson & Family
Ruthie Rollins
The Rosario Family
Renee Rosko
William & Nancy Ross
Robert & Trisha Russel
Dr. Arthur & Dr. Patty Schiff
Walter W. Mitchell & Marci P. Schmerler
The Schoenrock Family
SharpShooter
Fred Sherberger
Mark, Kim, Eve, Sage, Luke &
Matthew Shumatel
Ronald Slates
Socon
Southern Company
Southwest Airlines
Staples Advantage
Steele & Associates
SteelFab
John & Betty Sue Strange
SunTrust Banks, Inc.
SunTrust Foundation
Jim & Jonnie Swann
In Honor of Melanie Anne Taylor
Kenneth & Michele Taylor
Team Artboy
Linda & Mel Teetz
The Home Depot
The Ocean Foundation
The Ritz-Carlton, Atlanta Downtown
The Ritz-Carlton, Buckhead
The Westin Peachtree Plaza
The World of Coca-Cola
Jaime Theriot & Wes Tailor
Bryce Thomason & Shannon Prewitt
Dr. Ramie Tritt
Twelve Atlantic Station
Twelve Centennial Park
UBS Financial Services
The Usdan Family
The Valduga Family / The Evans Family
Eric and Sharlene Van Boer
The Van Horn Family
Verint Systems, Inc.
Yashwant Verma
Virgin Unite
Janet Wade
Janet Walker
Luke & Kim Walter
Stan and Kathy Walters
Victor Warland
Melodie & Randy Watson
Kristen & Jim Weathersby
Felicia & Joseph Weber
Wells Fargo Insurance Services
Ben & Ramona White
Betty White
Susan & Tony White
Sarah Wilson
WSB-TV
Yancey Power Systems
The Zaban Foundation
Zep Inc.
Robert & Connie Zerden
Suzan Zoukis
Barry & Dawn Zurbuchen
donors
15. 13
Aqua Vino
The 8th Annual Aqua Vino wine and food event offered
1,400 guests and supporters an unforgettable evening
of Atlanta’s best food and wine all set before the magi-
cal windows of Georgia Aquarium’s Oceans Ballroom
and galleries. Celebrity Cruises, Cola-Cola and AIG,
along with 30 other sponsors, partnered with us to
raise more than $221,000 to support research and
conservation initiatives through the Correll Center for
Aquatic Health.
Red White & Brew
On July 4, 2013, Georgia Aquarium celebrated the
Fourth with brews, food and music. Guests were
offered over 30 styles of beer and cider while enjoying
the breathtaking views in the Aquarium’s Oceans
Ballroom. Red White & View is a family-friendly event
atop Georgia Aquarium’s parking deck. Over 1,500
guests viewed the South’s largest firework display from
Centennial Olympic Park. Over $75,000 was raised for
Georgia Aquarium’s SEA (Sponsored Education Admis-
sions) Program, providing free or discounted admission
to groups and individuals who would not otherwise be
able to visit Georgia Aquarium.
Fish & Chips Golf Tournament
The continuation of a great tradition, Georgia
Aquarium’s 8th annual Fish & Chips Golf Tournament
was held at the world-class East Lake Golf Club on
Tuesday, May 22, 2013. With 150 players in atten-
dance, 47 Corporate Sponsorship participants and
over $179,000 in total funds raised, the event was a
celebrated day of competition and camaraderie. To
date, this event has raised more than $1.7 million for
Georgia Aquarium’s education programs, which has
benefitted more than 850,000 students.
fundraising/membership highlights
16. 14
year in review
guests in 2013
2.1
Georgia Aquarium
educated, enlightened
and entertained
more than
million
interpretive programs
Over 650 wounded veterans have participated
in the swim & dive programs since its start, with another
305 scheduled in 2014.
Since opening our doors in November 2005, Georgia Aquarium
has reached guests from more than 160 countries, instilling a
global appreciation for the world’s aquatic biodiversity. The
following are a few 2013 highlights:
was introduced as the newest traveling exhibition
to Georgia Aquarium.
Georgia Aquarium maintained an active base of
1,800 volunteers who served 16,000-20,000 hours
each month, one of the largest volunteer
bases at an aquarium or zoo worldwide.
Georgia Aquarium facilitated more than 70 off-site
events, reaching a grand total of 1,801,779 people
and securing 36,210 direct contacts via
email capturing.
We strengthened our advocacy position
with more than 6,000 guest experiences in
our new animal interactive programs. This
was in addition to more than 7,700 guest
experiences through our Journey with
the Gentle Giants and Beluga & Friends
Interactive Programs.
The Journey with the Gentle Giants swim & dive
program celebrated five years of delighting
Georgia Aquarium visitors. A grand total of
27,000 guests have experienced the underwater
wonder of swimming and diving with manta rays
and whale sharks since the program began.
17. 15
membership
events
over 2012, with a 2% increase in revenue.10%membership by
In 2013, Georgia Aquarium increased its
In the fiscal year of 2013 (FY13),
our generous and committed
donors provided funding for several
Georgia Aquarium missions.
$358,240 was raised in support
of Georgia Aquarium’s research
and conservation initiatives.
More than 1,400 drivers around
Georgia supported Georgia Aquarium’s
license plate program, which provided
more than $14,000 to support conservation
and research programs through the State of
Georgia’s revenue sharing program
for license plates.
More than 13,500 households supported Georgia Aquarium
through the purchase of memberships at all levels.
Globally, Georgia Aquarium welcomed members
from all 50 states and 11 countries.
125,159 guests to Georgia Aquarium’s various ballrooms,
This year, 409 events brought
generating more than $4.1 million in revenue.
Over 20,000
kids received free or
discountedadmissions through our Sponsored
Education Admissions (SEA) program.
18. 16
research & conservation
education
The Aquarium’s Sponsored Education Admissions (SEA) program allowed nearly 20,000 students enrolled
in Georgia’s Title 1 schools to visit Georgia Aquarium. SEA greatly lowers the cost of admission for
students and, in some cases, provides free admission.
644 students attended Camp H2O during the summer and winter season, including those with varying
levels of Autism or non-verbal learning disabilities.
Georgia Aquarium participated in 15 primary research
projects including work with bottlenose dolphins,
whale sharks, manta rays and coral reefs.
Twelve research papers were authored or co-authored
by Georgia Aquarium team members.
Since 2012, more than 1,100 team members have
participated in conservation-focused training courses
totaling nearly 3,500 hours of conservation-
specific training.
Georgia Aquarium Conservation Field Station facilitated
and assisted with the rescue of 56 animals in
distress in their natural habitats.
More than 1,100 teachers have benefitted
from Georgia Aquarium’s professional development
training, indirectly reaching another
35,400 students.
As a premier marine science
education institution, Georgia
Aquarium reached more than 117,000
students through programs and aquarium
events in 2013. This is inclusive of school
group visits from local and regional schools
and learning centers; and 16 in-school
outreach programs with seven Georgia
schools in four counties serving 674
students.
19. 17
Dear Friends,
When we were just a vision, you encouraged us. As we grew, you offered your guidance, desires and
strengths toward building our strong framework; and as we succeed, you celebrate alongside us. While
we have shared various facts and figures within this report, we know that your support is immeasurable.
In fact, our strength is not in our numbers, but it is in our shared devotion to achieving the unimaginable.
Since the beginning, we busied ourselves with laying the groundwork in explorative marine research,
compiling data to support our conservation campaigns and developing educational platforms that are
impactful for guests of all ages. From that work, many have been able to experience the gift that is
Georgia Aquarium; however, we remain steadfast in our goal of being a window to the waters of the
world for audiences as far-reaching as possible.
We will meet this goal daily by providing the qualities that will maintain our standing and exceed all
expectations in our role as an unparalleled facility in the zoological community.
As we approach our 10th anniversary, we are excited about the work ahead. It is well within our plans to
expand our capacity for research, learning and sharing. We believe that accountability and integrity
have been essential to our successes. We adhere to these standards by sharing with you our 2013
annual report and looking forward to all that lies ahead.
With appreciation and best wishes,
David J. Kimmel
President and COO
Georgia Aquarium, Inc.
Gregory D. Bossart, V.M.D., Ph.D.
Senior Vice President,
Animal Health, Research and Conservation
Kurt Allen
Vice President and Director,
Marineland Dolphin Adventure
Beach Clark
Vice President,
Information Technology
Dr. Brian Davis
Vice President,
Education and Training
Joseph Handy
Vice President,
Guest Services and Hospitality
Camille Hannans
Vice President,
Human Resources
Scott Higley
Vice President,
Communications and External Affairs
Aaron James
Vice President,
Development and Membership
Heather McKeen
Vice President,
Facilities and Operations
Timothy J. Mulican, DVM
Senior Vice President and
Chief Zoological Officer
David Palinski
Vice President and Controller
Will Ramsey
Vice President,
Sales
Carey Rountree
Senior Vice President,
Sales and Marketing
Mark D. Schafer
Senior Vice President and CFO
Bernie Marcus
Benefactor,
Chairman of the Board,
Chief Executive Officer
georgia aquarium executive team
20. global research and conservation
225 Baker Street, NW • Atlanta, GA 30313 • georgiaaquarium.org
