Music Video Pitch Evaluation Question 3

1. MUSIC VIDEO PITCH Evaluation Question 3.

2. THE PITCH AUDIENCE
Our first piece of audience feedback that we received was after presenting
our music video pitch to our media class. Our media class is made up of
17-18 year olds both male and female, which fits well into our target
audience demographic of females and males, aged 16-24. Although not all
of our pitch audience are interested in the indie genre many are and those
who are not still have knowledge and understanding of the genre. By
having both people interested the genre and those who are not, we were
able to gain a lot of insightful feedback, as some of the audience focussed
on the genre and some focussed on practical elements such as filming and
safety. During this pitch we received both verbal and written feedback, as
we handed out feedback sheets. By having both types of feedback Ceri and
I were able to really understand what our audiences were trying to convey,
allowing us to question more if needed and make the most of the feedback.
By creating feedback sheets we were also able to reference and not have
to remember all the comments.

3. IDEA’S CHANGED
During this pitch we presented our original idea, which was to film the
music video in a Church with the aim of creating an illustrative
performance video that strongly connotated “Take Me To Church”. While
some of the feedback from this was positive as our idea to use a Church
was approved, we also had issues raised that Ceri and I had not
previously considered. These issues included the space we would have
available for our dancers in the Church and also how we would light our
music video within the church. We also had queries raised about the
condition and appearance of the Church itself, which allowed us to adapt
our ideas. Without the pitch creating suggestions about our setting, Ceri
and I would not have been able to come up with our final idea. Following
on from the pitch, Ceri and I changed our location to a stage setting and
planned to use coloured lighting and lighting effects within our video;
while this may seem like a more drastic change we were able to carry
idea’s approved in our pitch by our audience across to this video. As we
has planned to try to incorporate the stained glass window look and feel
into our video, and this was strongly approved and supported by our
audience, we were able to re-create this within our new setting. We used
a projected stained glass window onto the back wall of the stage as a
motif across our video, assured in our choice by the positive feedback
we had received from our pitch.

4. IDEA’S KEPT
Other ideas that we successfully carried from our pitch feedback
into our final video was including the dance element of the
performance as inspired by professional music videos of artists
such as Sia and P!nk. Our pitch audience supported this plan,
feeling it was well researched and prepared. Our pitch audience
were also enthusiastic for our use of a female cover of the song and
the outfit plans for both our dancers and artist. With our idea’s being
cemented and confirmed by audiences Ceri and I were more
assured while creating the video, and were able to feel more
confident in our choices. Nearly all of our negative feedback was
regarding our original location choices which lead to us changing
our location; this demonstrates how vital our audience feedback has
been right from the start of this process. By raising issues that Ceri
and I had not realised, we were able to make a well informed and
planned choice to allow our music video to become the best product
it could be. Our audience feedback from this pitch was also highly
influential in assuring us in choices that audience feedback found to
be positive. This gave Ceri and I a clear ideas on what aspects to
carry forward into our video.