Stahl Automotive: the car interior surfaces expert – root strengths

1. Automobile Innenraum-Materialien und das
Kundenerlebnis – heute und in der Zukunft.
CAR Symposium 2016, Stefan Buri, 11.02.2016

2. Page 03 – Rinspeed Σtos
Page 05 – Stahl
Page 10 – The customer experience
Page 22 – Partnerships
Content

3. Enhanced customer experience
delivered by official interior
development partner Stahl.
Rinspeed Σtos
concept car

4. Discover our innovative technologies for interior
materials used in the Rinspeed Σtos concept car

5. Who is
Stahl?

7. Stahl´s multiple
touchpoints in
premium car
interior
Stah: the car interior
surfaces expert.

8. Tier 3:
Surface Technology / Chemistry
Tier 2:
Materials Manufacturers
Tier 1:
Component / Systems Integrators
OEM / Assembly
+
Know-How
Technology
Steering wheel
Dashboard
Sun visor
Middle console
Glovebox
Seat covers
Headrest
Gear shift
Other
applications
Door trims
EPDM profiles
PVC
PU
TPO
Leather
EPDM
Fabric
Why premium OEMs
co-operate with Stahl
§ World-market leader in its
segments
§ Best-in-class surface
Know-How
§ Off the shelf OEM solutions
§ Technology- & innovation
§ leadership
§ Global footprint
§ Quality consistency &
interior harmony
Stahl business model along the supply chain

9. 23 11
600
38
> 1.800
Plants
Countries
People
worldwide
Application
Labs
Sales
technicians
9
R&D Centers
Operational Excellence

10. The essence to succes –
today and in the future.
The customer
experience

11. Green &
clean
Smart
Appeal
Taste
Sight
Hearing Smell
Touch
The customer experience –
engaging with the 5 senses
The future car interior

12. For an enhanced
customer experience.
Stahl glow
in the dark
technology

14. Stahl all new glow-in-the-darktechnology
providing a completely new mobility experience at night-time
Design dimension: interior lightning
Night time

15. For an enhanced
customer experience.
Stahl
Stay Clean
technology

16. Interior Air Quality: Consumer awareness
raising, regulations increasing
NW: not working
Source: VDS 2014, J.D. Power
After three year of ownership

17. Source: 2014 US VDS, 2014 Brazil VOSS,
2014 Germany VOSS, 2014 China VDS,
2014 Japan IQS, 2014 India VDS, J.D. Power
It´s a pain for all customers in the world…

18. And it’s
easy to
See why

19. Stay Clean: the business case
Design dimension: consumer satisfaction, total cost of ownership, synergies (leather, synthetics)
Touch & feel
Brand
benefits
Stay Clean
performance
Total cost of ownership:
• Field claims
• Car re-sale value
• Brand loyalty

20. For an enhanced
customer experience.
Stahl
PolyMatte®
technology

21. Next gen development: bio-based PolyMatte®
Design dimension: natural touch haptics / emissions / sustainability credentials
Rapeseed
plants
Rapeseed
pods
Rapeseed
seeds
Vegetable
oil
Polyols Bio-based
PolyMatte®
Applied
coating
In 2014, the 1st version of bio-based PolyMatte® was commercialized which is based on rapeseed
oil (20% renewable content)
Development of other bio-based products like topcoats, basecoats, cross-linkers, uralkyds
and matting agents are ongoing
Stahl´s broad sustainable product portfolio defining the industry benchmark

22. Automotive Center of Excellence
for OEMs, Tiers and business
partners.
Partnerships

23. Stahl Automotive Center of Excellence
Inaugurated Sept 2015, Waalwijk, The Netherlands

27. Interior
Harmony

29. Design Inspiration 2016

30. Stahl Automotive: the car interior
surfaces expert – root strengths
Auto &
Non-Auto
insights
Business model &
partnerships
Know-how
(application
formulation,
chemistry)
Global
footprint
Technology
Interior Harmony

31. We believe that if it can be
Imagined, it can be created.
Stefan.buri@stahl.com | www.stahl.com

32. We create responsible
partnerships that spark
innovation and open up
endless possibilities