Direct Mail Letter Design for GMAC Insurance

1. SNN-4SB2-AG-1028
[15.Title] save a lot of money if you decide to switch.
[14.Partner Name] enclosed letter. There’s no obligation whatsoever and you could
I urge you to learn more about this opportunity by reading the
13.Sig.tif compared to what you are currently paying for insurance.
[logo file nam.tif] coverage that could potentially save you hundreds of dollars every year
[11.Group Plural] who respond to this offer will get a special rate on auto
[12.Closing], Today I am excited to tell you about our partnership with GMAC Insurance.
exclusive savings and benefits.
continuously expanding our partnerships in order to bring you more
more opportunities like this one in the future. Thanks to you, [10.Strong] as strong today as it’s ever been, and we are
As always, we thank you for your support and look forward to bringing you
Dear [16.Liftnote Greeting],
This important [1.Group] [2.Member] OFFICIAL MEMBER UPDATE
benefit could keep you from overpaying
as much as $1,326 over the next
three years.
[First] [Middle Initial.] [Last]
Number to Call: [Street Address], [Suite # / Apt #]
[1-8XX-XXX-XXXX] [2nd Line Address]
[logo file nam.tif]
[City], [State] [12345-6789]
Member Savings Code: 01234567891
[XX-XX XXXXXX]
Dear [First] [Middle Initial.] [Last]:
[3.Intro]
[4.Affiliation], you get a special rate on auto coverage from GMAC Insurance. This special
[1.Group][2.Member] benefit could actually save you hundreds of dollars every year compared
to what you’re currently paying for insurance, and with rising fuel costs, we felt it was especially
important to contact you now and tell you how you could cut down on auto-related expenses.
You could reduce your insurance payments by as much as $442 or more a year — that’s a
potential savings of $1,326 or more over the next three years!
As the [6.Exclusive] insurer chosen by [7.The] [8.Affinity Full Name], we hope you will
take a few minutes to call GMAC Insurance to see how much you can save with this special
[1.Group][2.Member] benefit. It is a quick and easy process, and GMAC Insurance has a dedicated
team of knowledgeable and helpful licensed Agents to answer your questions and give you a rate
quote fast.
We’ve issued you a Preferred Rate Card. Don’t lose it — it has the number to call and the
Member Savings Code you’ll need to get the special [5.Group Member] group rate.
[7.The] [8.Affinity Full Name] chose GMAC Insurance [9.Preferred] not only for the price, but
also for the exceptional coverage and service. We’ll help you look for ways you can save with
a variety of discounts (in addition to your special [5.Group Member] rate!) and make sure
you’re taken care of if you ever have an accident.
For example, if you have an accident, we will pick up your damaged vehicle and bring you a
rental car. Once your vehicle is repaired, we will deliver it directly to you and return the rental
car!1 And with our SmartParts Promise, we guarantee that Original Equipment Manufacturer
(OEM) parts are used in collision repairs at no extra cost — not aftermarket parts that could
compromise your vehicle’s warranty.2 You might be surprised to learn which of the other major
insurers don’t provide this.
(over, please… )
1028-AAX-DM-020-AC
LTR-4SB2-AO-1028
FRM33-1026 FPO UNION BUG

2. Call [1-8XX-XXX-XXXX] for your free, no-obligation rate quote and mention Member Savings
Code [XX-XX XXXXXX] to see how much you can save with this special member benefit. For the
fastest and most accurate quote, it helps if you have your current policy handy when you call. We
know you’ll love the savings and service, too!
Sincerely,
Wade L. Bontrager
GMAC Insurance - Personal Lines
1
Available nationwide through select repair shops. Applies to covered comprehensive or collision claims. Must have rental reimbursement coverage.
2
This guarantee does not extend to radiators, A/C condensers, windshields, and routine maintenance parts, such as batteries, spark plugs and oil filters.
Eligibility, benefits, discounts and coverages may vary.
Underwritten by these member companies of the GMAC Insurance Group, Winston-Salem, NC: National General Ins. Co., National General Assur. Co., MIC General Ins. Corp. and GMAC
Ins. Co. Online Inc.
Underwritten by National General Ins. Co. in TX and WA.
$442 amount is based on nationwide data from new private passenger automobile policyholder surveys from October 2, 2009 to March 29, 2010. The $1,326 savings amount assumes
that these savings will be realized in the second and third years.
We only want to send you what you want to receive, so please let us know your mailing preferences by writing to: Commitment to Consumer Choice - GMAC Insurance, PO Box 3199,
Winston Salem, NC 27102-3199.
© 2010 GMAC Insurance. All Rights Reserved. GMAC Insurance and SmartParts Promise are registered service marks.