4. Filosofi & Nilai-nilai
Filosofi adalah keyakinan yang paling
dasar yang menjadi landasan kegiatan
perusahaan atau organisasi.
Filosofi menjadi hal yang paling mendasar
bagi visi dan misi perusahaan/ organisasi
sekaligus menjadi inspirasi dalam
melakukan kegiatan sebuah organisasi.
Bentuk artifisial tangan dari logo ini memiliki filosofi :
menggambarkan wadah yang bersifat orisinil, dinamis
dan peduli lingkungan, sehingga menjadi simbol ikatan
pemersatu yang kokoh dan elegan yang berfungsi seb
agai pengayom para pensiunan dan karyawan
Bank Indonesia
5. Filosofi & Nilai-nilai
Value merupakan nilai budaya
organisasi/prinsip yang diyakini sebagai aturan
panduan moral dalam berperilaku etis yang
harus dilaksanakan oleh seluruh anggota
organisasi, yang harus dipatuhi secara tulus
dan ikhlas.
Contoh pada Bank Mandiri memiliki nilai-nilai :
• Kepercayaan (trust)
• Integritas (integrity)
• Profesionalisme (profesionaism)
• Fokus pada pelanggan (customer focus)
• Kesempurnaan (excellent)
6. Visi & Misi
Visi adalah cita-cita dari suatu organisasi
atau segala sesuatu yang ingin dicapai
secara ideal dari seluruh aktivitas
perusahaan/ organisasi.
Menggerakan untuk berbuat sesuatu sesuai
tujuan bersama
Visi harus memperhatikan:
• Kepantasan
• Ideal
• Dapat dipercaya dan penuh makna
bertujuan
• mendatangkan inspirasi
• Dapat dimengerti
• Unik
• Ambisius
Misi adalah semua tindakan organisasi yang dianut
dan alasan mengapa sebuah organisasi didirikan
serta akan melakukan apa saja sesuai visi yang telah
dibuat.
Misi berisi rumusan tentang apa yang harus
dikerjakan atau dituntaskan dalam upaya mencapai
visi yang telah ditetapkan.
Contoh misi PT. Indosat :
“memberikan pelayanan terbaik kepada pelanggan,
haisl terbaik bagi shareholder dan citra terbaik
sebagai organisasi bisnis profesional.”
Misi Walt disney:
:To make people Happy.”
7. Bussiness Objective & Target
perusahaan penting karena menjadi petunju
k/arahan bagi jangka panjang perusahaan.
Perusahaan harus mengembangkan organisasi untuk terus
melanjutkan usahanya dan mengimplementasikan strategi-
strateginya.
Contoh : Tujuan perusahaan adalah menjadi penyedia jasa
katering terbesar di Jakarta. Dengan adanya tujuan tersebu
t, perusahaan dapat membuat berbagai macam produk mak
anan dan jasa layanan yang mendukung tujuan perusahaan
.
Setiap perusahaan harus menetapkan sasaran bisnis
sebagai target kinerja yang ingin dicapai sekaligus untuk mengukur
keberhasilan atau kegagalan program kerja yang telah ditetapkan.
8. Bussiness Objective & Target
adalah tujuan jangka pendek yang memenuhi SMART
Contoh :
• meningkatkan variasi makanan sebanyak 3 variasi dalam jan
gka waktu 1 bulan, paling lambat bulan akhir April
• Menurunkan tingkat komplain dari 10 perhari menjadi 5 perh
ari, paling lambat bulan akhir April
Contoh :
• Untuk perusahaan baru, sasarannya lebih ditujukan pada pe
ngenalan produk makanan dan untuk mendapatkan pelangg
an sebanyak mungkin.
• Untuk perusahaan yang telah dikenal masyarakat, sasarann
ya umumnya ditujukan pada pertumbuhan dan peningkatan
pendapatan perusahaan.
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