View the full summary here: http://speakerhub.com/blog/visualised-article-summary-it-worth-speaking-conferences Conferences can be a great place to promote your ideas, philosophies and products. Giving a passionate and influential talk can transform a previously passive audience into a horde of buyers: itching to learn more about you, and get their hands on whatever it is you are pitching. It can take some time, however, to get to the stage where you will begin to see the fiscal effects on your business, and it doesn’t always come easily. Neil Patel, one of the world’s top online marketers, explores whether or not conferences can positively affect the growth of your business in his article “Is it Worth Speaking at Conferences” published on QuickSprout last year. Patel has spoke at over 230 conferences, and his advice is both insightful and practical. We’ve summarised his article visually, to help share with you his ideas on how to effectively use conferences to grow and promote your company. Follow this link to read the full summary this on the SpeakerHub blog: http://speakerhub.com/blog/visualised-article-summary-it-worth-speaking-conferences

1. Original article by Neil Patel
Published by QuickSprout
Visualized by
Is It Worth Speaking
at Conferences?

2. Most conferences won’t be worth your time:
You should just be a bit picky about which events you choose.

3. Ideally, you should
only be speaking
at single track
events.
That way, all of the
attendees only
have one option…
to attend your
event.

4. If you are speaking at multiple track events, make
sure the event is large enough for you to have at
least 500 people attending your session.

5. When you deal with smaller rooms, your
odds of generating business go down.

6. The biggest benefit of speaking is that you
can get people to buy your services or
products.

7. You’ll make these sales
by giving a good
speech and showing
that you and the
company you represent
are smart.

8. If you want to build a strong personal brand from speaking
at conferences, you have to network with attendees.

9. You can’t just show up for
your speaking slot and leave.

10. You have to be there for a large portion of
the time and go to events that are both
during the conference and after the
conference (such as scheduled
conference parties).

11. What kind of events should you attend?
If you are in a new sector, industry-based
conferences will convert well. You’ll
generate sales from them.

12. Over time, what you’ll
find is that there are
other conferences in
different sectors that
you can potentially
speak at.

13. These events will have fewer competitors,
and they’ll typically generate the most
income for you.

14. Once you speak at
over 50 events, you’ll
find that people will
start inviting you to
speak.
And they’ll actually
give you money to
do that.

15. Generally, you’ll make a lot more money from
selling products and services,
but if you can also get paid to speak,
why not take it?

16. You just have to be
patient when it comes to
generating income.
When you first start out,
the events you speak at
won’t be the most ideal,
and you probably won’t
be the best speaker.

17. Over time, you’ll see a transformation in your speaking
abilities, and as you improve, you’ll obtain much better
speaking slots.

18. “Is It Worth Speaking at Conferences?”
Original article written by Neil Patel
Published on QuickSprout, on May13, 2015
Summarized by SpeakerHub
www.speakerhub.com