Stoli Elit Luxury Vodka PowerPoint

2. T H E O R I G I N O F V O D K A
G O I N G B E Y O N D L U X U RY
W E L C O M E T O T H E
W O R L D O F e l i t ® V O D K A
G U I D E D TA S T I N G
CRAFTED TO
PERFECTION
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6. Usually associated with Russia, Poland and the rest
of Eastern Europe, vodka can be made anywhere in
the world.
VODKA WORLDWIDE

7. W H E A T
R Y E
B A R L E Y
P O T A T O E S
Traditional Old World ingredients create
bold, robust and spicy flavors.
RAW
INGREDIENTS

8. G R A P E S
Q U I N O A
C O R N
M A P L E S A P
New World styles can be made from
almost any fermentable sugar.
RAW
INGREDIENTS

9. POT STILLS
Historical, slower method
60-80% Proof
DISTILLATION

10. COLUMN STILLS
Modern, efficient method
>90% Proof
DISTILLATION

11. 60% of volume is water.
Quality and flavor of water influences final taste.
WATER

12. Removing impurities to
improve texture.
FILTRATION

13. WHAT ARE THE
CHARACTERISTICS
OF ULTRA LUXURY?

14. C R A F T
R E F I N E M E N T
D E T A I L
P R E C I S I O N
P A S S I O N

15. U LT R A
L U X U RY
I N V O D K A

16. WE E X IS T TO P U R S U E P E R F E C T IO N IN
V O D K A A N D IN E V E RY T H IN G
WE D O .
WE D O T H IS T H R O U G H T H E PA S S IO N
A N D PR E C ISIO N O F O U R C R A FT.
E V E RY T H IN G WE D O IS …

17. One of the original vodka houses with almost 80 years of heritage and expertise.
CRAFTED BY THE HOUSE OF STOLI®

18. Launched in 2003, elit® Vodka
came to establish a new category
and redefine the quality
standards.
THE
ULTRA LUXURY
VODKA

19. A fusion of craft and science at
every step transforms
exceptional wheat into a spirit
of unsurpassed purity.
A JOURNEY OF
P R E C I S I O N

20. Every stage in the creation of elit® Vodka is
controlled with extraordinary precision.
FROM GRAIN
TO GLASS

21. It all starts with growing wheat of the most remarkable quality,
honoring vodka’s traditions.
OUR FARMLAND, OUR HEART

22. elit® Vodka has its roots in the fertile black soil of Russia’s Tambov Region.
THE
BREAD BASKET
REGION

23. The topsoil is black from being
incredibly rich in humus.
ONE OF THE
MOST FERTILE
SOILS ON
THE PLANET

24. 5,600 HECTARES
OF WHEAT FIELDS
Managed in a sophisticated and
ecologically sensitive manner.

25. 620 hectares in a protected environment zone,
surrounded by a lake and three forests.
SINGLE ESTATE

26. The harvests begin only when conditions are perfect.
WINTER WHEAT
& SPRING WHEAT

27. A hi-tech distillery run by experienced
distillers following traditional vodka
methods.
THE ULTRA
MODERN TALVIS

28. TALVIS, TAMBOV
PRODUCTION
W H E AT
D I S T I L L AT I O N
P U R I F I C AT I O N
B R E W I N G

29. An obsessive process of care and passion.
PREPARING TALVIS

30. The quality of the wheat is carefully
measured and individually inspected.
STRICT GRAIN
SELECTION

31. Generations of farming skill meet the
most advanced technology.
UNIQUE PARCEL TO
STATE-OF-THE-ART
DISTILLERY

32. A slow mash and rapid fermentation
give a perfect start to making the
world’s best vodka.

33. A metamorphosis from wort
to spirit over three distillations.
DISTILLATION

34. The creation of perfect, pure ethanol
and a new quality standard.
PURIFICATION

35. BEYOND ALPHA
CERTIFIED SPIRIT
The pursuit of perfection.

36. To complete its journey the spirit
travels from Talvis to Latvijas Balzams, in
the Baltic city of Riga.
A TALE OF
TWO COUNTRIES

37. THE HOME OF
elit® VODKA
Latvijas Balzams,
built in 1900.

38. LATVIJAS BALZAMS
PRODUCTION

39. The spirit is blended with
pure spring water from
artesian wells.
BLENDING

40. The removal of every last imperfection to create a
spirit of perfect purity.
FILTRATION Q U A R T Z S A N D
B I R C H W O O D C H A R C O A L
Q U A R T Z S A N D
F I N E C L O T H

41. Inspired in the old Russian tradition of
leaving casks outside in plummeting
winter conditions.
RE-IMAGINING
TRADITIONS

42. This method uses advanced technology to
remove every last imperfection.
UNIQUE FREEZE-
OUT FILTRATION

43. After rigor comes rest.
RESTING AND
BALANCING
3TO 6
DAYS

44. elit limited editions are
individually created by hand.
CRAFTING
THE BOTTLE

45. Hands-on bottling and individual
inspection.
ENSURING
PERFECTION

46. ICONIC BOTTLE
Inspired by elit’s unique freeze-out filtration chamber.

47. FIRE AND ICE
The hallmark of distinction.

48. FROM THE
HOUSE OF STOLI®
Almost 80 years of heritage and expertise.

49. T H E R E S U LT IS A V O D K A

50. KEY POINTS
SUMMARY

51. Awarded Platinum
97 points unbeaten score.
ONE OF THE HIGHEST RATED
WHITE SPIRITS IN THE WORLD

52. PRISTINE
WATER SERIES
Extending the realms
of design.
HIMALAYAN
EDITION

53. PRISTINE
WATER SERIES
Extending the realms of craftsmanship.
NEW
ZEALAND
EDITION

54. Extending the realms of precision.
PRISTINE WATER SERIES
ANDEAN
EDITION

56. N O SE
SAVORING VODKA
PA L AT E
MO U T H F E E L
F IN IS H
What can you smell before you taste the vodka? Which aromatics come through?
After priming your mouth, sip again and completely coat your mouth. Which flavors are revealed?
What do you experience when tasting the vodka? How does your mouth reacts to it?
How long do the flavors in your mouth persist and what flavor is left?

57. Herbs
Earth
Grain
Bread
Cooking spice
Baking spice
Citrus
Citrus peel
Tree fruit
Tropical fruit
Toasted-
cranberry
Berries
Dried fruit
Smoke
Charcoal
Floral
Nuts
Alcohol
Sweet
Dairy
Mint
Vegetal
Tea
N O SE and PA L AT E
Creamy
Oily
Acidic
Dry
Silky
Luscious
Viscous
Clean
Crisp
Hot
MO U T H F E E L
Cool
Light bodied
Medium bodied
Full bodied
Moderate
F IN IS H
Long Very Long
Sip a tiny amount
to prepare
Serve chilled at
46-50°F
Swirl and smell
with an open mouth
Taste again for
full flavor

59. Pour elit into a mixing glass with ice
and stir until ice cold.
Strain and serve up in a chilled martini
glass.
Garnish with olives.
CLASSIC
MARTINI
3 PARTS elit® VODKA
OLIVES

60. FLAME OF LOVE
3 PARTS elit® VODKA
¼ PART FINO SHERRY
3 ORANGE PEELS
Rinse a chilled martini glass with sherry and
discard the excess.
Express and ignite oils from 2 orange peels
so the burned oil coats the inside of the
sherry-coated glass.
Stir elit with ice and fine strain into the
coated glass.
Finish with one more flamed orange peel.

62. Pour all ingredients except the club soda in
a cocktail shaker with ice and shake.
Strain into a highball glass over cubed ice.
Top with club soda and garnish with a
grapefruit wedge and mint sprig.
LOTUS
1½ PARTS elit® VODKA
½ PART DRY VERMOUTH
1 PART PINK GRAPEFRUIT JUICE
½ PARTS APRICOT LIQUEUR
DASH GOMME SYRUP
CLUB SODA

63. DANZA D’AMOR
2 PARTS elit® VODKA
¼ PART ELDERFLOWER LIQUEUR
1 PART AMARO NONINO
3 DASHES PEYCHAUDS BITTERS
3 PIECES OF TANGERINE
In the bottom of a mixing glass, muddle the tangerine.
Add all ingredients and shake vigorously with ice.
Fine strain into a chilled martini glass and garnish with a
lemon twist or your favorite flower.

64. GYPSY QUEEN
2 PARTS elit® VODKA
½ PART SMOKEY SCOTCH WHISKY
½ PART BENEDICTINE
3 DASHES OF ANGOSTURA BITTERS
Add all the ingredients to a mixing glass and
fill with ice.
Stir, and strain into a Rocks glass over ice.
Express the oils of a thin-cut orange peel
over the top and garnish.

65. elit is a Journey of Precision because
we believe that from grain to glass,
precision is the key to vodka
perfection. Perfection in purity and
perfection in taste. This cannot be
achieved by focusing on one part of
the process.
WHY DO WE SAY THAT elit IS
A JOURNEY OF PRECISION?

66. Ultra Luxury.
In 2003, we didn’t want to just be best in class, so
we crafted a vodka that was so superior that it
created the category of Ultra Luxury Vodka; and
by doing so set the standards by which all vodkas
are judged.
WHAT NEW VODKA CATEGORY
WAS CREATED WITH THE
INTRODUCTION OF elit?

67. elit is Single Estate.
The finest wheat is specially grown in a sheltered
corner of the house of Stoli Estate in the Tambov
region, a unique protected environment
surrounded by nature.
HOW DO WE ENSURE
WE ATTAIN THE FINEST RAW
INGREDIENTS FOR elit?

68. elit uses both Spring Wheat and Winter
Wheat. The harvest of this wheat only
begins when the grain is the perfect age,
the kernels are the perfect size, and the
moisture levels are dry enough.
WHICH TYPES OF WHEAT DOES
elit USE?

69. elit uses Freeze-Out Filtration: Inspired by
the old Russian tradition of leaving casks
outside in plummeting winter conditions,
elit uses a cutting edge technology to
remove the very last imperfection for
superior results.
WHICH UNIQUE FILTRATION
PROCESS DOES elit USE IN
THE PURSUIT OF
PERFECTION?

70. Our weighty glass bottle was designed to
emulate our unique freeze-out filtration
process, and holds visible luminosity as
remarkable as the liquid inside.
WHICH PART OF THE elit
PRODUCTION PROCESS INSPIRED
THE ICONIC BOTTLE DESIGN?

71. elit has been validated independently with an
unbeaten score of 97/100 by the Beverage
Tasting Institute, on five separate occasions.
elit IS ONE OF THE HIGHEST
RATED WHITE SPIRITS IN THE
WORLD AS TESTED BY THE BTI.
WHAT UNBEATEN SCORE DID IT
RECEIVE?

72. - Journey Of Precision
- Single Estate
- Freeze-out Filtration
- Iconic Bottle
NAME FOUR THINGS THAT
DIFFERENTIATE elit FROM ALL
OTHER VODKAS?

73. DRINK WITH CARE
elit® VODKA. 40% Alc./Vol. Distilled from Grain. ©2017. All rights reserved. ® - Registered trademarks, depending on the country, of ZHS IP Americas
Sàrl, ZHS IP Europe Sàrl, ZHS IP Worldwide Sàrl, Spirits International B.V., or Spirits Product International Intellectual Property B.V.