2. 2
Mission Statement
To improve and enhance South County’s bi-
national economy, image and quality of life;
and to heighten public awareness of
Southern California’s most desirable location
to live, work and dream.
4. 20 year plan/4,000 permanent jobs
$900 million in upgrades
880 acres includes 330 acre industrial park
100,000 sq ft additional aircraft facilities
Hotels and restaurants
Amenities: Long Runway; Port of Entry, Solar farm
Status
◦ Phase 1 moving ahead
6. • What is it?
– Historic project, first in western hemisphere
– Pedestrian bridge
• $78 million
• 1.5 million passengers in first year
• Status
– Under construction
– Operational by end of 2015
8. • Port of entry and new highway (2.7 miles)
– Phase 1 under construction to Enrico Ferme
– Phase 2 design connect to POE location
• Toll Road
– Financing plan just released
• Open up 3000 acres of raw land
• Last bastion of large undeveloped industrial property in
region
• Status
– Phase 1 under construction by fall of 2015
– Phase 2 design
10. Vision
◦ One university or multi-entity campus
◦ 20,000 students expected
375 acres upon completion
Status
◦ Exclusive Agreement with Home Fed
◦ Home Fed will be developers
Adjacent to Olympic Training Center
◦ Currently OTC working with City on plan
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UNIVERSITY PARK
Acres
85 Acre Innovation Dist.
VILLAGE 10
363.4 Acres
1,740 Housing Units
VILLAGE 9
323.1 Acres
4,000 Housing Units
1,500,000 sq. ft. Office /
Retail
FREEWAY COMMERCIAL
35 Acres
600 Housing Units
300 Hotel Rooms
VILLAGE 8 EAST
576.2 Acres
3,560 Housing Units
20,000 sq. ft. Office /
Retail
VILLAGE 9VILLAGE 9
VILLAGE
8 EAST
VILLAGE
8 WEST
VILLAGE 7
VILLAGE 6 VILLAGE
11
UNIVERSITY
PARK
VILLAGE
10
MILLENIA
MILLENIA
207.0 Acres
2,983 Housing Units
3,487,000 sq. ft. Office /
Retail
Otay
ReservoirINNOV.
CNTR.
VILLAGE
8 EAST
VILLAGE
8 WEST
VILLAGE 7
VILLAGE 6 VILLAGE
11
UNIVERSITY
PARK
VILLAGE
10
MILLENIA
NORTH
INNOV.
CNTR.
VILLAGE 8 WEST
300.3 Acres
2,050 Housing Units
300,000 sq. ft. Office /
Retail
VILLAGE 3
368.4 Acres
1,597 Housing Units
11.3 Acres Office / Retail
39.9 Acres Industrial
VILLAGE 3
12.
13. $2.4 billion project/2200 permanent jobs
Largest active waterfront development on the west
coast
Hotels and Convention Center
Condos
RV Parks
Open space and parks
Status
◦ RFQ responses being reviewed
◦ H Street being constructed to Bay
14. Millenia
Otay Ranch
JPB
Chula Vista
University
San Ysidro
POE
Otay II/SR-11
Cross Border
Terminal
Brown
Field
Pond 20
Chula Vista
Bayfront
Bikeway
Village
Sunroad
Otay Mesa
South Bay Volkswagen
Social Security Office
Paradise Village
Palm Plaza
Highland Avenue Community CorridorBayshore Bikeway
WI-TOD
Park Lofts
Revolution 2.0
Brown Field
Technology Park
16. Who we worked with:
16
Businesses Residents Visitors
Workers Investors
Key
stakeholders
17. Quantitative
Location Quotients
Industry Data
American Community
Survey
17
Qualitative
• Published Research
• Visioning Survey
• Interviews
18. Five Year Economic
Development Work Plan Goals:
18
• Thread development opportunities
• Promote economic growth
• Increase jobs
• Enhance quality of life
Our focus is to:
Encourage private investment
Promote diversified residential and overall business development
Publicize the cultural, educational, social, and geographical opportunities of the area
Serve as an advocate for the area’s public and private interests
Promote understanding and nurture bi-national business growth
-Key Industry Clusters
-Synergies
-Strategies and Action Steps
-Strategic Partners
Build on its existing strengths
Market the availability of land for new and expanded operations
Promote enhanced supply chains
Develop technical training programs to meet industry need
Recruit new advanced manufacturing firms
Coordinate training strategy to equip young workforce
Promote the sub-region as a prime location
Increase local knowledge about industry
Attract major headquarters facility
Bring higher paying professional and managerial occupations to the sub-region
Available space for warehousing and food processing in the sub-region
Strongest sector in the region
Important for workforce development activity
Develop training and career pathways for South County residents
Available large industrial sites
Proximity to related maritime economic activity
Promote the broader maritime industry
High Potential for industry growth
Existing assets as living laboratory and training grounds
Support a set of eco-destinations
Attract a market segment of visitors and tourists to South County
Forge linkages among institutions to promote and protect the region’s natural resources
1. Promote the Innovation Economy
Step 1. Promote the creation of incubators and accelerators and develop training programs at colleges for specialized industries
Step 2. Market advanced manufacturing career pathway to local schools and explore polytechnic academy to train young people
Step 3. Develop training, internships programs in Blue Economy fields and promote South County as a center for Blue Economy Jobs
2. Build on Industry Cluster
Step 1. Develop an assistance program for small manufacturers. Create, maintain and publicize a list of available industrial space
Step 2. Develop a global firm tour program to familiarize targeted firms with South County assets and economic opportunities
Step 3. Promote supply chains in advanced manufacturing. Articulate career paths for South County residents into health care sector
Step 4. Recruit the headquarters of a major food processing and distribution company, advanced manufacturing headquarters
3. Expand International Trade and Commerce
Step 1. Promote South County as a target for foreign direct investment and cross-border commerce
Step 2. Explore creation of border business conference center
Step 3. Develop a global executive MBA program at the four-year university in partnership with a major Mexican University
4. Grow Out Tourism Industry
Step 1. Expand the Eco-Tourism marketing campaign
Step 2. Promote bi-national ecotourism
Step 3. Design training program for higher paying jobs in the eco-tourism and hospitality industry
1. Governments
South County local governments, local chambers of commerce, utilities, regional ports, State of California, South County city planning departments, San Diego Metropolitan Transit Systems, Mexican local governments
2. EDC (Economic Development Council)
San Diego Regional EDC, Tijuana EDC
3. Firms
Site location consultants, financial institutions, advanced manufacturing firms, Blue Economy firms, Financial sector leaders, prominent finance and business leaders, SANDAG
4. Real Estate
Real estate brokers, property owners, real estate developers, aerospace firms, healthcare firms, public relations and marketing firms
5. Colleges
Southwestern College, Mexican universities, community and other regional colleges
6. Others
San Diego Workforce Partnership, existing business parks, HOME Fed, San Diego Regional Investment Center, existing eco-tourism destinations, existing hospitality organization, existing tourism organization, Chula Vista bay front, bay shore bikeway, San Diego bay national wildlife refuge, living coast discover center, Tijuana river estuary, pond 20
1. Governments
South County local governments, local chambers of commerce, utilities, regional ports, State of California, South County city planning departments, San Diego Metropolitan Transit Systems, Mexican local governments
2. EDC (Economic Development Council)
San Diego Regional EDC, Tijuana EDC
3. Firms
Site location consultants, financial institutions, advanced manufacturing firms, Blue Economy firms, Financial sector leaders, prominent finance and business leaders, SANDAG
4. Real Estate
Real estate brokers, property owners, real estate developers, aerospace firms, healthcare firms, public relations and marketing firms
5. Colleges
Southwestern College, Mexican universities, community and other regional colleges
6. Others
San Diego Workforce Partnership, existing business parks, HOME Fed, San Diego Regional Investment Center, existing eco-tourism destinations, existing hospitality organization, existing tourism organization, Chula Vista bay front, bay shore bikeway, San Diego bay national wildlife refuge, living coast discover center, Tijuana river estuary, pond 20