This 2016 brought a lot of changes to Facebook (we also wrote separate post about it!), and it was interesting to see which brands managed to make it out on top. A lot of the successful brand this year were football clubs and music profiles. But there’s a lot more that happened this past year, like the most engaging posts, the most active brands, who was growing fastest, and other fun trivia! To bring you this data and info, we analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. The biggest pages in 2016 were Adele, Coldplay, and Arsenal. The rest of the ranking was filled out by other musicians or football clubs. These two groups are popular on most social media and have found ways of communicating with their fans that gets a real reaction out of them. For more information, visit our blog: https://www.sotrender.com/blog/2017/02/facebook-uk-summary-2016/