Market Reports on India presents the latest report on “India Personal Wash Market Outlook, 2021”. http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13825/personal-wash-india.html The report also covers the leading companies that are involved in the manufacturing of the personal wash products.

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By: http://www.marketreportsonindia.comBy: http://www.marketreportsonindia.com
India Personal Wash Market Outlook, 2021
Market Reports On IndiaMarket Reports On India

2. Summary
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India personal wash market is segmented mainly into bath and shower products and
hand hygiene products. The report covers the detailed insights of the personal wash
products market in the Indian market. The report covers the Indian personal wash
market in a detailed segmental analysis with the value analysis. The report also covers
the leading companies that are involved in the manufacturing of the personal wash
products. The report also gives an idea on the product variant pricing analysis of each
of the product available in the bath bar soaps, liquid hand wash soaps and body wash &
shower gel and market.
Personal wash products have seen a mature growth in the recent years in India.
Increasing disposable income, rapid urbanization, growing middle class people, rising
awareness, and the increasing availability of specialized personal wash products for

3. Contact No: +91.22.27810772/ 73 Email Id : mronindia@gmail.com
men, women, infants, kids have been some of the major growth drivers of various
personal wash products such as body wash & shower gel, bar soaps and liquid hand
wash products in India. India personal wash market grew with a CAGR of about
10.79% in the period of five years from 2010 to 2015. People habitually use bath
soaps for personal wash in their daily lives. They are bifurcated as beauty soap,
health soap, herbal soap and medicated soap. Body wash and shower gel market is
still very small. Its premium prices and consumer's most preference for bath soaps
restrict the adoption of body wash and shower gel products. However, the increasing
number of players interested to enter this segment is one major reason for developing
market for body wash and shower gel products. Liquid hand wash is rapidly growing
category as the adoption of this product is steadily increasing among Indian
consumers.
“

4. Contact No: +91.22.27810772/ 73 Email Id : mronindia@gmail.com
“India Personal Wash Market Outlook, 2021”, the Indian personal wash market is
highly competitive. Many companies are present in the Indian market as people are
shifting more towards the hygiene side. Health concerns have always been a major
factor to the Indian consumers and so are the manufacturers who are trying to market
the product with the same aspect. Hindustan Unilever Limited, Wipro Consumer Care
and Lighting, and Godrej Consumer Products Limited are some of the companies that
have acquired a major share in the Indian personal wash market. The consumption of
bath bar soaps is high, where as it is very low for body wash and shower gel products
as it is still a new category for many consumers. Moreover, being a premium product,
it could not make space in every consumer's market even in urban India. And it is
dramatically increasing for liquid hand wash products. People prefer bar soaps as it
has been traditionally used among millions of consumers for personal wash and
frequent hand wash. Manufacturers are promoting these products by celebrity

5. Contact No: +91.22.27810772/ 73 Email Id : mronindia@gmail.com
endorsements, promotional activities in various events and awareness campaigns to
make the consumers aware about the new products and variants. HUL with its 8
brands dominates the Indian personal wash market along with being a leader in body
wash & shower gel and bathing soap categories and second largest in liquid hand
wash segment, followed by WCCLG, whose Santoor is the top selling soap brand in
India. In the coming years, more brands are expected to make their presence in the
Indian market. Innovative variants and product development has driven the personal
wash market in past few years, and will continue to expand the categories by
introducing newer products. Manufacturers are coming with many herbal substitutes
to the present personal wash products in India.

6. Table of Contents
 India Personal Wash Market Outlook
 India Bath Bar Soap Market Outlook
 India Liquid Hand Wash Market Outlook
 India Body Wash & Shower Gel Market Outlook
 Channel Partner Analysis
 India - Economic Profile
 PEST Analysis
 Market Dynamics
 Market Trends & Developments
 Competitive Landscape
Contact No: +91.22.27810772/ 73 Email Id : mronindia@gmail.com

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India Personal Wash Market Outlook, 2021
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