2. Motorola Cellular Phones
Motorola was founded by Galvin Bros
in 1928. It is an USA based global
communication leader in the way
the world connects…
3. Motorola Started 89 years back.
First to launch handheld portable
cellular phone.
First to bring Push-to-Talk over Cellular
to market
4. The Motorola Company have many other products in India
such as :
Potable two way RADIO.
Bar code scanning.
Mobile Computers.
M2M Wireless Modules
5.
6.
7. Invented by Bill Smith
Year: 1986
$18 billion dollars
8.
9. The increasing demand for increasingly
advanced electronics
The size and complexity of Motorola inhibited
rapid responses to outside innovations
The inability to respond to new or improved
products would mean a lost competitive
advantage and thus lost market share
10. Decentralizing management
No single manager was responsible for
particular project throughout all its cycles
Six sigma was used in technical side but not
on people side
11.
12. Motorola missed the movement to 3G
Got out of the right business at wrong time
Motorola just ran out of time
Stopped innovation
Motorola didn’t grow.
13.
14. Structural : create smaller biz units more
functionally integrated at lower levels.
Psychological : constrained to redeploy
people even if there are strategic reasons to
do so.
15. Technical : increasing focus towards
customer needs would mean increased
product lines and further clogging.
Goals & values : to simplify organizational
matrix and participative management
program(PMP).
16. August 15, 2011, Google announced that it
would purchase Motorola Mobility for about
$12.5 billion. On November 17, 2011,
Motorola Mobility stockholders “voted
overwhelmingly to approve the proposed
merger with Google Inc ”. May 22, 2012:deal
finalised.
17.
18. Jan 29, 2014: Google sells off the Motorola
Mobility to Lenovo. The purchase price is
approximately US$2.91 billion.
