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Multivariate Software Testing - Testing One Component at a Time


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Multivariate software testing formalizes checks and tests on the individual page components rather than considering full pages. With multivariate software tests, the quality assurance team identifies different elements and components of the website page where the tests are potentially planned to run. Multiple versions of the page are then visualized by different variations & combinations of individual elements.
Effectively, multivariate software testing focuses on identifying the winning combination from a set of all possible combinations.
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Multivariate Software Testing - Testing One Component at a Time

  1. 1. MULTIVARIATE TESTING Testing One Component at aTime
  2. 2. Software Testing
  3. 3. Testing Approaches Picture here AgileTesting Extreme Programming Behavior DrivenTesting
  4. 4. Testing Types Picture here • IoTTesting • Mobile AppsTesting • BI & Big DataTesting • Technology SpecificTesting
  5. 5. Enter Multivariate Testing
  6. 6. What it Does Picture here Formalizes, checks and tests on the individual components rather than considering full pages Focuses on identifying the winning combination from a set of all possible combinations
  7. 7. Generating Accurate Results with Multivariate Testing Picture here Each test consumes a certain amount of traffic before appropriate results are received More traffic is required in multivariate software testing in contrast to A/B testing
  8. 8. Good Candidates for Multivariate Testing Picture here Concurrent testing of visual elements & text on a given webpage Text & color testing of call-to- action button simultaneously
  9. 9. Multivariate SoftwareTesting Vs. A/B testing • Multivariate SoftwareTesting • A/BTesting • Different versions of multiple elements are setup, which are combined with the help of a testing tool to eventually determine best possible combination • Two or more versions of a complete webpage are compared to determine the better combination • Effectively tests multiple variables simultaneously to arrive at the ideal solution • Tests only one variable at a time • Effective when existing landing page or website is to be optimized with minimal focus on redesign effort • Effective when organization has evaluated multiple ideas to recreate a page and wishes to test them against one another • Does not require full redesign, hence limited investment is required • May require complete redesign, hence investment may be relatively more • If implemented properly, first test run can yield desirable results and point towards the optimal combination • Mostly, the first run will not give the best possible version the developers or testers are looking for • Requires more traffic and real-time scenarios to generate appropriate test results and hence, the winning combination • Requires relatively less traffic as compared to multivariate software testing
  10. 10. Types of Multivariate Testing
  11. 11. Full Factorial Testing Picture here This is the most preferred type of multivariate testing It is done by giving equal justice to each component combination
  12. 12. Adaptive Multivariate Testing Picture here This is a recent approach wherein user feedback is given importance Analysis is charted to determine best possible combination based on the real- time responses of website visitors
  13. 13. Fractional Factorial Testing Picture here Only a certain number of component combinations are exposed to the site traffic Rest of the combinations undergo analysis to determine best conversion possibilities
  14. 14. To Be or Not to Be with Multivariate SoftwareTesting Solutions
  15. 15. Challenges Picture here Website traffic that needs to be generated for test results The size of sample traffic needs to be projected in advance to ensure result evaluation happens
  16. 16. Benefits Picture here Large number of variations can be analyzed in limited time frame Enterprise level results have indicated better brand awareness
  17. 17. Visit & Request a FREE POC to Test Drive our Services