Multivariate software testing formalizes checks and tests on the individual page components rather than considering full pages. With multivariate software tests, the quality assurance team identifies different elements and components of the website page where the tests are potentially planned to run. Multiple versions of the page are then visualized by different variations & combinations of individual elements. Effectively, multivariate software testing focuses on identifying the winning combination from a set of all possible combinations. Read more at: http://softwaretestingsolution.com/blog/testing-one-component-time-multivariate-software-testing-solutions/

1. MULTIVARIATE TESTING
Testing One Component at aTime

2. Software Testing

3. Testing Approaches
Picture here AgileTesting
Extreme Programming
Behavior DrivenTesting

4. Testing Types
Picture here • IoTTesting
• Mobile AppsTesting
• BI & Big DataTesting
• Technology SpecificTesting

5. Enter Multivariate Testing

6. What it Does
Picture here Formalizes, checks and tests on the
individual components rather than
considering full pages
Focuses on identifying the winning
combination from a set of all possible
combinations

7. Generating Accurate Results with
Multivariate Testing
Picture here Each test consumes a certain amount of
traffic before appropriate results are
received
More traffic is required in multivariate
software testing in contrast to A/B
testing

8. Good Candidates for Multivariate Testing
Picture here Concurrent testing of visual
elements & text on a given
webpage
Text & color testing of call-to-
action button simultaneously

9. Multivariate SoftwareTesting Vs. A/B testing
• Multivariate SoftwareTesting • A/BTesting
• Different versions of multiple elements are setup, which are
combined with the help of a testing tool to eventually
determine best possible combination
• Two or more versions of a complete webpage are compared to
determine the better combination
• Effectively tests multiple variables simultaneously to arrive at
the ideal solution
• Tests only one variable at a time
• Effective when existing landing page or website is to be
optimized with minimal focus on redesign effort
• Effective when organization has evaluated multiple ideas to
recreate a page and wishes to test them against one another
• Does not require full redesign, hence limited investment is
required
• May require complete redesign, hence investment may be
relatively more
• If implemented properly, first test run can yield desirable
results and point towards the optimal combination
• Mostly, the first run will not give the best possible version the
developers or testers are looking for
• Requires more traffic and real-time scenarios to generate
appropriate test results and hence, the winning combination
• Requires relatively less traffic as compared to multivariate
software testing

10. Types of Multivariate Testing

11. Full Factorial Testing
Picture here This is the most preferred type of
multivariate testing
It is done by giving equal justice to each
component combination

12. Adaptive Multivariate Testing
Picture here This is a recent approach wherein user
feedback is given importance
Analysis is charted to determine best
possible combination based on the real-
time responses of website visitors

13. Fractional Factorial Testing
Picture here Only a certain number of component
combinations are exposed to the site
traffic
Rest of the combinations undergo
analysis to determine best conversion
possibilities

14. To Be or Not to Be with Multivariate SoftwareTesting Solutions

15. Challenges
Picture here Website traffic that needs to be
generated for test results
The size of sample traffic needs to be
projected in advance to ensure result
evaluation happens

16. Benefits
Picture here Large number of variations can be
analyzed in limited time frame
Enterprise level results have indicated
better brand awareness

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