To compete with top Indian IT firms and multinational corporations, smaller providers need to shift their strategy by becoming large enough to work with these companies but also nimble enough to offer better service. They must follow a different approach such as sophisticated marketing, effective sales, strong focus, and articulating their value to compete with larger players.

1. Defending Current Clients & Co-existing With Tier 1 / MNCs

2. Surviving with Top 5 Indians and MNC IT firms Premise To compete and co-exist with top providers and MNC firms, the game need to shift to next level Being “big enough to work with” and “nimble to offer better service” can be a good strategy to combat with top providers However, you need to follow some differentgame to fight out with them Sophisticated marketing, effective sales model, strong focus, and well articulate message about value are some of key aspects of strategy to fight with top players Agenda

3. Source: Worth1000.com