AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
2. Problems with existing
Advertisement Medium
Digital/Social Media Marketing
1. No Branding of the Product.
2. Fragmented Audience.
3. Effective Only in urban cities with large mobile user base.
Out of Home Advertising (O0H)
1. No Consumer Data of Impression & Engagement.
2. Very costly and not accessible to Small
Enterprise.
3. No Re-targeting because of lack of data.
4. Lack of attention because of hectic schedule of
people.
5. Non-Dynamic and Static Signage .
3. SOLUTION- DOOH(Digital Out-Of-Home)
Digital Out-Of-Home advertising is defined as marketing channel
where promotional media is dynamically displayed in Outdoor (out
of home) public spaces. It consists of a mix of Digital and OOH
advertisement elements and has gained popularity as the 3rd medium
of preferred advertisement media chosen by various big brands in
entire world.
WHY DOOH OVER OTHER MEDIUM OF ADVERTISMENT?
The Advantages of Digital Out-of-home (DOOH) Advertising
4. DOOH
OOH
When the letter "D" gets added to OOH advertising,
it is called DOOH and it refers to Digital Out-Of-
Home Advertising. The digital mix added to OOH is
the new-age form of advertising that is taking the
business world by storm.
THE
BATTLE
5. DOOHThe New Pull Marketing King
DOOH is undoubtedly the new pull marketing king. Taxi-top advertising,
one of the strongest modes of DOOH, is set to make brands go big! The
rooftops of the top vehicles are capped with digital screens that run
creative ads consisting of multiple images at a frequency that business
owners choose. It is the perfect blend of digital and physical where
technology is the backbone and you can't go wrong with taxi-top ads.
6. #LookBeforeYouLeave
campaign by Google Maps
The #LookBeforeYouLeave campaign by Google Maps,
which won it a Gold Abby for ‘Best use of technology in
digital and mobile’, helped commuters use the real-time
information to plan their routes, making it relevant and
interactive. The integrated media campaign (including
OOH, online video, social media, Radio and TV) accounted
for an 8-10% uplift in feature awareness and drove 40% of
the growth in daily active users of Google Maps in India.
#DOOHExampleOfTheDecade
7. WHAT IS IT?
Adonmove is a brand that delivers
time and location-based advertising
to clients using digital screens that
are mounted on top of cabs.
8. HOW IS DOOH ADVERTISING
PROSPECT FOR YOUR BRAND?
DOOH is a kind of live streaming of business messages on digital
screens. And when it comes to taxi-top ads, it can give brand
message of business owners optimum level of exposure, aiding in
brand building, grabbing consumer attention and, in turn, a better
ROI, hands down!
9. DOOH FOR START UPS
For start-ups DOOH is the way to go as it is one of the most
cost-effective forms of outdoor media marketing. The business
owners of start-ups can promote their business in tune with
their budget and the mantra ' pay less, get more' works for taxi-
top advertising!
10. WHO WILL BE BENEFITED?
Due to the nature of our services offered our target
segment ranges from small scale setups to big and
renowned corporates as we have a flexibility in pricing
structure based on their spending capacities.
11. WHY
Adonmove?
Personalised dashboard
offered to clients
24/7 reliable support Real-time analytics offered
for ad campaigns
Tailor-made packages for
clients belonging to different
industries
Effective Geo-targeting
maximizing audience reach
A better ROI, hands
down
12. STATIC BILLBOARDS ARE NOW A THING OF THE PAST...
Welcome Digital Moving Billboards in the form of TAXI TOP ADS
13. Targeting prospective customers of
geo-fenced areas at specific time slots
gets easy with hyperlocation targeting!
So no matter how you map your audience,
reaching out becomes a cake walk!
HYPERLOCATION
TARGETING AT ITS BEST
14. DIGITAL TAXI TOP ADS
ARE ECO-FRIENDLY AND SAFE MODE TO MARKET YOUR BRAND!
Adonmove says 'NO' to plastic that are often used in
making billboards and going the digital way! We
adhere to the safety standards of lighting for the
high-resolution, weatherproof LED screens used on
top of cabs
15. 1. Food and Beverage
2. Fashion
3. Beauty and Cosmetics
4. Travel and leisure
5. Real Estate
6. Entertainment
7. Law
8. Health
9. Training and Education
10. Financial Services
Top industries in
Digital Taxi Top Advertising
16. Estimated size of OOH industry in India in
2018, at growth rate of 10%, according to
Pitch Madison Advertising Report 2018.
Where is OOH
in India?
Rs 3395 crores
Size of OOH industry by 2020, as predicted
by FICCI-EY report 2018.
Rs 4300 crores
17. Size of Digital OOH in India, at 3-5% of the
total OOH industry.
Where is DOOH
in India?
Rs 150 crores
Size of DOOH in India expected in the next 3-
5 years.
Rs 500-600 crores
18. DOOHTHE SOCIAL RESPONSIBILITY
We portray ourselves as a social responsible brand because in
between commercial advertisements we will be putting stop
gaps where we would promote campaigns like:
1)Safe drive Save life
2)Child abuse
3)Women safety and anti harassment
4)Children's right to education and other such campaigns
19. Our Belief
Adonmove is perceived as a genuine and honest brand that
understands the needs of its clients and believes in delivering
quality and non-compromised services. We want to outshine
and surpass the expectations of our clients and be the fastest
growing brand making our presence felt in the industry.
20. OUR GOAL
Adonmove's primary goal is to blanket Kolkata market
and getting small to big brands on board! We want to
serve our clients, whether local or international, offering
cent percent client satisfaction. Driving revenue and
pushing its graph at a steady pace through strategic
sales is what we have set out to achieve. We also want
to cover tier 1 and 2 cities PAN India in a quick time
span.