Facebook reported strong revenue growth in Q2 2017, with a 45% increase year-over-year. However, revenue growth is slowing as the company reaches maximum ad load. Mobile advertising continues to drive the majority of revenue, accounting for 87% in Q2 2017. Daily and monthly active users also grew 17% year-over-year, reaching 1.32 billion and 2.01 billion respectively.

1. Facebook
Q2 EARNINGS 2017

2. Revenue in Billion
45%
INCREASE IN
Revenue From
1
Q2 2016 TO Q2 2017
SLOWING DOWN OF REVENUE GROWTH SINCE Q1 2017
RESULT OF MAXIMUM AD LOAD – FURTHER SLOWING DOWN EXPECTED

3. REVENUE BY USER GEOGRAPHY
USA & Canada
$4.556 BILLION $2.242 BILLION
Europe
2
Asia-pacific
$1.569 BILLION
REST OF THE WORLD
$954 MILLION
2

4. DAILY ACTIVE USERS
Daily Active Users
1.32 Billion
Up 17%
Q2 2016 - Q2 2017
Q2 2017
34

5. Monthly ACTIVE USERS
Monthly Active Users
2.01 Billion
Up 17%
Q2 2016 - Q2 2017
Q2 2017
35

6. MOBILE ADVERTISING REVENUE
Headcount
20,658
Up 43%
Year-over-year
Q2 2017
3
87% of total advertising revenue, up from 84% in Q2 2016
6

7. MOBILE ADVERTISING REVENUE
OVER
70 MILLION
BUSINESSES HAVE FACEBOOK
PAGES
37

8. MOBILE ADVERTISING REVENUE
OVER
250 MILLION
PEOPLE USE WHATSAPP STORIES
AND INSTAGRAM STORIES
38

9. MOBILE ADVERTISING REVENUE
OVER
1 BILLION
DAILY USERS FOR
WHATSAPP
39

10. MOBILE ADVERTISING REVENUE
2017
40-45%
EXPENSE GROWTH
RANGE
310

11. Sources
https://s21.q4cdn.com/399680738/files/doc_financials/2017/Q2/FB-Q2'17-Earnings-Release.pdf
https://s21.q4cdn.com/399680738/files/doc_financials/2017/Q2/Q2-'17-Earnings-call-transcript.pdf
https://newsroom.fb.com/news/2017/06/our-first-communities-summit-and-new-tools-for-group-admins/
11

12. About SMhack
SMhack Is A Simple Social Media Management Tool
For SMBs And Agencies
11
More Info
www.smhack.io