1.
And how does
that make you
feel?
Saving the
Marriage
between your
Website
and the
User

2.
2
Let’s make sure
we’re speaking the
same language.

3.
3
First Paint
The second the eyes
recognize the first burst
of the screen rendering

4.
4
API
Protocol intended to be
used as an interface by
software components to
communicate with each
other

5.
5
Above the Fold
The time it takes for the
page to finish rendering
in area visible without
scrolling

6.
6
Ok, let’s get started.
Are you happy in the
relationship?

7.
7
Instead of offering a series of
smoothly sequential actions,
human-computer interaction
is characterized by lag,
downtime, and restarts.
– Joshua Bixby, President of
Strangeloop Networks
http://www.webperformancetoday.com/2013/01/23/
flow-happiness-web-performance
AlertSite
by SMARTBEAR

8.
8
A 2010 CA study on the temporal factors of
mental work found that interruptions (like slow
page load and poor responsiveness) had a
negative impact on emotion and well-being.
Science shows that
poor Web performance
is physically stressing
people out!
http://www.ca.com/us/~/media/files/supportingpieces/
final_webstress_survey_report_229296.aspx

9.
9
Are your users
suffering from
Web stress?

10.
10
Well, you can put
that bottle down.
There’s something
you can do.
AlertSite
by SMARTBEAR

11.
11
Maybe things are
moving too fast …
not likely.

12.
12
of consumers
expect a page
to load in 3
seconds or
less…
http://loadstorm.com/2012/web-performance-
statistic-week-page-load-time

13.
13
of consumers
will abandon
a website
if the page
does not
load within 3
seconds
http://newmediaandmarketing.com/a-1-second-delay-in-webpage-
load-time-could-cost-you-2-5-million/website-basics

14.
14
25% of them will
abandon the Web
page completely if
it takes longer than
4 seconds to load.
http://loadstorm.com/2012/web-performance-
statistic-week-page-load-time

15.
15
Speed is more than a
feature; speed is the most
important feature. If your
application is slow, people
won’t use it.
- Fred Wilson, Principal of
Union Square Ventures
http://www2.smartbear.com/the-cost-of-poor-
web-performance.htm AlertSite
by SMARTBEAR

16.
16
Shopzilla reported that
retailers saw a
increase in
conversions by reducing
page load time to 2 seconds.
http://loadstorm.com/2012/web-performance-
statistic-week-page-load-time

17.
17
Things can also be
difficult when your
mobile site isn’t
built for speed.

18.
18
Users’ expectations are
getting shorter and shorter,
and the mobile infrastructure
is not built for that kind of
speed.
Tom Leighton, co-founder
and chief scientist at Akamai
http://www.nytimes.com/2012/03/01/technology/impatient-web-
users-flee-slow-loading-sites.html AlertSite
by SMARTBEAR

19.
19
Unlike this
guy
Well, that
was fast.

20.
20
Third Party Content
The Web performance
ménage à trois
...Ooo la la

21.
21
Third party content is a
huge component of the
functionality and user
experience of many
websites today.
Heavy load on these APIs and external
plug-ins can cause slowdowns on your
page.
AlertSite
by SMARTBEAR

22.
22
The most common third party
sources are:
Image & carousel management
Web analytics
Social media
Content

23.
23
Third Party Viagra
ways to prevent
third party plug-ins
from slowing you
down

24.
24
Turn off non-essential third
party content on your website
during peak shopping days (like
Valentines Day).
These will be the times when
service providers/vendors, the
same ones that serve many
retailers, will be under incredible
shared load, and you don’t need
that impacting bounce rates, time
on site, page views, conversions
or order sizes.

25.
25
Reduce, to as little as
possible, the third party
calls on your mobile
websites.
Mobile connections are
not efficient at handling
multiple simultaneous
connections. Failure to
recognize this can cause
severe Web performance
problems for users.

26.
26
Ensure that you’re
using the latest third
party scripts that
are non-blocking or
asynchronous.
AlertSite
http://blog.smartbear.com/software-quality/bid/251013/Avoiding-
the-Grinch-this-Holiday-Season-Reduce-3rd-Party-Content
by SMARTBEAR

27.
27
You’ve got to see
things from her
point of view

28.
28
Speed is important, but let’s
start thinking about speed
from a user’s perspective.
What image
s loads first?
How long doe
ke
you r site ta
ove
to re nder ab
?
the fold
What’s t
he
DOM loa
d
time?

29.
29
These metrics
affect how
your website
is actually
perceived.

30.
30
Visual Experience metrics
show how the page renders in
real time from the user’s point
of view.
Available in advanced web
performance monitoring tools
like this.
AlertSite
by SMARTBEAR

31.
31
Visual Experience
metrics are like
robot eyeballs!
[View the Infographic]
Alert

32.
32
Instead of solely
measuring the speed of the
entire page, focus on the
most important pieces.

33.
33
Perception is reality when
it comes to a user’s Web
experience.
Ken Godskind, VP of
Monitoring Products at
SmartBear Software
http://www2.smartbear.com/the-cost-of-poor-web-performance.html AlertSite
by SMARTBEAR

34.
34
Honey
, I can
read y ’t
our m
in d!
According to a 2012 study
from TRAC Research, 40% of
DevOps professionals name
“lack of visibility into in-screen
transactions” as a major concern
in their monitoring.

35.
35
Speed is in the Eye of the
Beholder
Studies show that a person will be more
patient waiting for a video clip to load
than for a search result.
http://www.nytimes.com/2012/03/01/technology/
impatient-web-users-flee-slow-loading-sites.html

36.
36
And how does
that make you
feel?
From Web speed to APIs to
visual experience metrics, you
can create an environment
that users will love.

37.
37
Roses are red
Violets are blue
s
Optimize your We b performance metric
And visit ors will love you!
AlertSite
by SMARTBEAR

38.
Isn’t it time you
started monitoring
your website’s
performance?