This Valentine's Day, take a look at the relationship between your website and the user. Are they happy together? Are things moving fast enough? Learn how to better understand your website in terms of user experience.
7. 7
Instead of offering a series of
smoothly sequential actions,
human-computer interaction
is characterized by lag,
downtime, and restarts.
– Joshua Bixby, President of
Strangeloop Networks
http://www.webperformancetoday.com/2013/01/23/
flow-happiness-web-performance
AlertSite
by SMARTBEAR
8. 8
A 2010 CA study on the temporal factors of
mental work found that interruptions (like slow
page load and poor responsiveness) had a
negative impact on emotion and well-being.
Science shows that
poor Web performance
is physically stressing
people out!
http://www.ca.com/us/~/media/files/supportingpieces/
final_webstress_survey_report_229296.aspx
12. 12
of consumers
expect a page
to load in 3
seconds or
less…
http://loadstorm.com/2012/web-performance-
statistic-week-page-load-time
13. 13
of consumers
will abandon
a website
if the page
does not
load within 3
seconds
http://newmediaandmarketing.com/a-1-second-delay-in-webpage-
load-time-could-cost-you-2-5-million/website-basics
14. 14
25% of them will
abandon the Web
page completely if
it takes longer than
4 seconds to load.
http://loadstorm.com/2012/web-performance-
statistic-week-page-load-time
15. 15
Speed is more than a
feature; speed is the most
important feature. If your
application is slow, people
won’t use it.
- Fred Wilson, Principal of
Union Square Ventures
http://www2.smartbear.com/the-cost-of-poor-
web-performance.htm AlertSite
by SMARTBEAR
16. 16
Shopzilla reported that
retailers saw a
increase in
conversions by reducing
page load time to 2 seconds.
http://loadstorm.com/2012/web-performance-
statistic-week-page-load-time
17. 17
Things can also be
difficult when your
mobile site isn’t
built for speed.
18. 18
Users’ expectations are
getting shorter and shorter,
and the mobile infrastructure
is not built for that kind of
speed.
Tom Leighton, co-founder
and chief scientist at Akamai
http://www.nytimes.com/2012/03/01/technology/impatient-web-
users-flee-slow-loading-sites.html AlertSite
by SMARTBEAR
21. 21
Third party content is a
huge component of the
functionality and user
experience of many
websites today.
Heavy load on these APIs and external
plug-ins can cause slowdowns on your
page.
AlertSite
by SMARTBEAR
22. 22
The most common third party
sources are:
Image & carousel management
Web analytics
Social media
Content
24. 24
Turn off non-essential third
party content on your website
during peak shopping days (like
Valentines Day).
These will be the times when
service providers/vendors, the
same ones that serve many
retailers, will be under incredible
shared load, and you don’t need
that impacting bounce rates, time
on site, page views, conversions
or order sizes.
25. 25
Reduce, to as little as
possible, the third party
calls on your mobile
websites.
Mobile connections are
not efficient at handling
multiple simultaneous
connections. Failure to
recognize this can cause
severe Web performance
problems for users.
26. 26
Ensure that you’re
using the latest third
party scripts that
are non-blocking or
asynchronous.
AlertSite
http://blog.smartbear.com/software-quality/bid/251013/Avoiding-
the-Grinch-this-Holiday-Season-Reduce-3rd-Party-Content
by SMARTBEAR
28. 28
Speed is important, but let’s
start thinking about speed
from a user’s perspective.
What image
s loads first?
How long doe
ke
you r site ta
ove
to re nder ab
?
the fold
What’s t
he
DOM loa
d
time?
30. 30
Visual Experience metrics
show how the page renders in
real time from the user’s point
of view.
Available in advanced web
performance monitoring tools
like this.
AlertSite
by SMARTBEAR
31. 31
Visual Experience
metrics are like
robot eyeballs!
[View the Infographic]
Alert
33. 33
Perception is reality when
it comes to a user’s Web
experience.
Ken Godskind, VP of
Monitoring Products at
SmartBear Software
http://www2.smartbear.com/the-cost-of-poor-web-performance.html AlertSite
by SMARTBEAR
34. 34
Honey
, I can
read y ’t
our m
in d!
According to a 2012 study
from TRAC Research, 40% of
DevOps professionals name
“lack of visibility into in-screen
transactions” as a major concern
in their monitoring.
35. 35
Speed is in the Eye of the
Beholder
Studies show that a person will be more
patient waiting for a video clip to load
than for a search result.
http://www.nytimes.com/2012/03/01/technology/
impatient-web-users-flee-slow-loading-sites.html
36. 36
And how does
that make you
feel?
From Web speed to APIs to
visual experience metrics, you
can create an environment
that users will love.
37. 37
Roses are red
Violets are blue
s
Optimize your We b performance metric
And visit ors will love you!
AlertSite
by SMARTBEAR
38. Isn’t it time you
started monitoring
your website’s
performance?