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Saving the Marriage (Between your Website and the User)

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Saving the Marriage (Between your Website and the User)

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This Valentine's Day, take a look at the relationship between your website and the user. Are they happy together? Are things moving fast enough? Learn how to better understand your website in terms of user experience.

This Valentine's Day, take a look at the relationship between your website and the user. Are they happy together? Are things moving fast enough? Learn how to better understand your website in terms of user experience.

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Saving the Marriage (Between your Website and the User)

  1. 1. And how does that make you feel? Saving the Marriage between your Website and the User
  2. 2. 2 Let’s make sure we’re speaking the same language.
  3. 3. 3 First Paint The second the eyes recognize the first burst of the screen rendering
  4. 4. 4 API Protocol intended to be used as an interface by software components to communicate with each other
  5. 5. 5 Above the Fold The time it takes for the page to finish rendering in area visible without scrolling
  6. 6. 6 Ok, let’s get started. Are you happy in the relationship?
  7. 7. 7 Instead of offering a series of smoothly sequential actions, human-computer interaction is characterized by lag, downtime, and restarts. – Joshua Bixby, President of Strangeloop Networks http://www.webperformancetoday.com/2013/01/23/ flow-happiness-web-performance AlertSite by SMARTBEAR
  8. 8. 8 A 2010 CA study on the temporal factors of mental work found that interruptions (like slow page load and poor responsiveness) had a negative impact on emotion and well-being. Science shows that poor Web performance is physically stressing people out! http://www.ca.com/us/~/media/files/supportingpieces/ final_webstress_survey_report_229296.aspx
  9. 9. 9 Are your users suffering from Web stress?
  10. 10. 10 Well, you can put that bottle down. There’s something you can do. AlertSite by SMARTBEAR
  11. 11. 11 Maybe things are moving too fast … not likely.
  12. 12. 12 of consumers expect a page to load in 3 seconds or less… http://loadstorm.com/2012/web-performance- statistic-week-page-load-time
  13. 13. 13 of consumers will abandon a website if the page does not load within 3 seconds http://newmediaandmarketing.com/a-1-second-delay-in-webpage- load-time-could-cost-you-2-5-million/website-basics
  14. 14. 14 25% of them will abandon the Web page completely if it takes longer than 4 seconds to load. http://loadstorm.com/2012/web-performance- statistic-week-page-load-time
  15. 15. 15 Speed is more than a feature; speed is the most important feature. If your application is slow, people won’t use it. - Fred Wilson, Principal of Union Square Ventures http://www2.smartbear.com/the-cost-of-poor- web-performance.htm AlertSite by SMARTBEAR
  16. 16. 16 Shopzilla reported that retailers saw a increase in conversions by reducing page load time to 2 seconds. http://loadstorm.com/2012/web-performance- statistic-week-page-load-time
  17. 17. 17 Things can also be difficult when your mobile site isn’t built for speed.
  18. 18. 18 Users’ expectations are getting shorter and shorter, and the mobile infrastructure is not built for that kind of speed. Tom Leighton, co-founder and chief scientist at Akamai http://www.nytimes.com/2012/03/01/technology/impatient-web- users-flee-slow-loading-sites.html AlertSite by SMARTBEAR
  19. 19. 19 Unlike this guy Well, that was fast.
  20. 20. 20 Third Party Content The Web performance ménage à trois ...Ooo la la
  21. 21. 21 Third party content is a huge component of the functionality and user experience of many websites today. Heavy load on these APIs and external plug-ins can cause slowdowns on your page. AlertSite by SMARTBEAR
  22. 22. 22 The most common third party sources are: Image & carousel management Web analytics Social media Content
  23. 23. 23 Third Party Viagra ways to prevent third party plug-ins from slowing you down
  24. 24. 24 Turn off non-essential third party content on your website during peak shopping days (like Valentines Day). These will be the times when service providers/vendors, the same ones that serve many retailers, will be under incredible shared load, and you don’t need that impacting bounce rates, time on site, page views, conversions or order sizes.
  25. 25. 25 Reduce, to as little as possible, the third party calls on your mobile websites. Mobile connections are not efficient at handling multiple simultaneous connections. Failure to recognize this can cause severe Web performance problems for users.
  26. 26. 26 Ensure that you’re using the latest third party scripts that are non-blocking or asynchronous. AlertSite http://blog.smartbear.com/software-quality/bid/251013/Avoiding- the-Grinch-this-Holiday-Season-Reduce-3rd-Party-Content by SMARTBEAR
  27. 27. 27 You’ve got to see things from her point of view
  28. 28. 28 Speed is important, but let’s start thinking about speed from a user’s perspective. What image s loads first? How long doe ke you r site ta ove to re nder ab ? the fold What’s t he DOM loa d time?
  29. 29. 29 These metrics affect how your website is actually perceived.
  30. 30. 30 Visual Experience metrics show how the page renders in real time from the user’s point of view. Available in advanced web performance monitoring tools like this. AlertSite by SMARTBEAR
  31. 31. 31 Visual Experience metrics are like robot eyeballs! [View the Infographic] Alert
  32. 32. 32 Instead of solely measuring the speed of the entire page, focus on the most important pieces.
  33. 33. 33 Perception is reality when it comes to a user’s Web experience. Ken Godskind, VP of Monitoring Products at SmartBear Software http://www2.smartbear.com/the-cost-of-poor-web-performance.html AlertSite by SMARTBEAR
  34. 34. 34 Honey , I can read y ’t our m in d! According to a 2012 study from TRAC Research, 40% of DevOps professionals name “lack of visibility into in-screen transactions” as a major concern in their monitoring.
  35. 35. 35 Speed is in the Eye of the Beholder Studies show that a person will be more patient waiting for a video clip to load than for a search result. http://www.nytimes.com/2012/03/01/technology/ impatient-web-users-flee-slow-loading-sites.html
  36. 36. 36 And how does that make you feel? From Web speed to APIs to visual experience metrics, you can create an environment that users will love.
  37. 37. 37 Roses are red Violets are blue s Optimize your We b performance metric And visit ors will love you! AlertSite by SMARTBEAR
  38. 38. Isn’t it time you started monitoring your website’s performance?

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