Web to Print Accelerator
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Fewer than 1 in 10 printers succeed in generating meaningful revenue from web to print. Based on over 10,000 hours of web to print experience, the Web to Print Accelerator program targets the 4 key areas required for Web to Print Success. Strategy, Marketing, Sales and Implementation.
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Web to Print Accelerator
- 1. STRATEGY SALES & MARKETING TECHNICAL OPERATIONS WEB TO PRINT ACCELERATOR
- 2. YOU HAD THE BEST INTENTIONS WHEN YOU INVESTED IN WEB TO PRINT 07834 819 665 Simon.Ellington@BrandUnify.co.uk WEB TO PRINT WILL HELP US WIN NEW CLIENTS WEB TO PRINT WILL HELP US LOCK IN CLIENTS WEB TO PRINT WILL SAVE US MONEY
- 3. YOU DID YOUR HOMEWORK • Talking to industry contacts, • Reading the trade press, • Getting demonstrations, • Negotiating with suppliers, • Speaking with some customers, THEN YOU BOUGHT WEB TO PRINT THE SAME WAY YOU BUY ANY PIECE OF KIT 07834 819 665 Simon.Ellington@BrandUnify.co.uk
- 4. 07834 819 665 Simon.Ellington@BrandUnify.co.uk AND HERE YOU ARE – IN THE 90% *BPIF Quarterly outlook 03/2015 *LESS THAN 10% OF PRINTERS GENERATE MORE THAN 20% REVENUE FROM WEB TO PRINT SOLUTIONS.
- 5. 07834 819 665 Simon.Ellington@BrandUnify.co.uk FEELS LIKE LOTS OF TIME, MONEY AND EFFORT FOR LITTLE PROGRESS
- 6. YOUR PERSONAL CREDIBILITY HAS TAKEN A HIT 07834 819 665 Simon.Ellington@BrandUnify.co.uk
- 7. YOU ARE CONTEMPLATING SWITCHING IT OFF 07834 819 665 Simon.Ellington@BrandUnify.co.uk
- 8. BUT THE BENEFITS OF GETTING IT RIGHT ARE VERY REAL 07834 819 665 Simon.Ellington@BrandUnify.co.uk GROW REVENUE BE MORE PROFITABLE WIN NEW CLIENTS
- 9. THE SOFTWARE IS ONLY THE START TECHNICAL COMMERCIAL • Technical strategy • Staff with spare capacity • Project management training • The right software • Web skills • Commercial strategy • Business model planning • Solution sales people • Technically competent sales people • Marketing resource WHILE RUNNING YOUR DAY TO DAY BUSINESS 07834 819 665 Simon.Ellington@BrandUnify.co.uk
- 10. 07834 819 665 Simon.Ellington@BrandUnify.co.uk DON’T TRY AND DO IT ALL IN-HOUSE • Find people who can provide hands on help to • Develop a clear strategy • Market your web to print capability • Close sales • Lead implementation projects
- 11. IS BRAND UNIFY QUALIFIED? STRATEGY • 10 years web to print experience learning from successful and unsuccessful web to print users. 07834 819 665 Simon.Ellington@BrandUnify.co.uk SALES • Helped printers and agencies sell over 100 solutions to their customers MARKETING • Launched successful web to print lead generation campaigns for printers. TECHNICAL • Built and ran a web to print professional services team delivering over 400 projects across all major sectors.
- 12. 07834 819 665 Simon.Ellington@BrandUnify.co.uk THE WEB TO PRINT ACCELERATOR • A focused program for web to print success • Based on over 10,000 hours web to print experience • Quantified, visible deliverables and results for each phase PHASE 1 PHASE 2 PHASE 3 IMPLEMENTATION PHASE 4 STRATEGY MARKETING SALES TEAM – GOALS - RESULTS
- 13. 07834 819 665 Simon.Ellington@BrandUnify.co.uk THE RESULTS YOU CARE ABOUT • After completing the web to print accelerator you will • Have a clear web to print strategy, • Have a repeatable lead generation system and target list of qualified sales prospects, • Have sold web to print to multiple clients, • Successful implementations with multiple happy clients ordering material online. • Be a stronger, more profitable, more sustainable business
- 14. www.BrandUnify.co.uk THANK YOU TO FIND OUT MORE ABOUT THE WEB TO PRINT ACCELERATOR EMAIL SIMON ELLINGTON HERE Simon.Ellington@BrandUnify.co.uk
Editor's Notes
- Web to print accelerator – from Brand Unify
- When you invested in storefront you did it with all of the best intentions… differentiation, increasing efficiencies, growing customers and winning new ones. Getting your web to print investment right was going to do wonderful things for the business.
- You did your homework. Talking to your industry contacts, reading the trade press, getting demonstrations, negotiating with suppliers, speaking to customers, you bought web to print the same way you buy kit
- But you join the 90% of web to print users who generate less than 20% of revenue from web to print
- It feels like you have spent excessive time, money and effort without seeing the benefits
- Personally your credibility has taken a hit. You invested in it and you it hasn’t worked so you look bad.
- You are now contemplating switching off the solution or investing in a different direction.
- But Stop! The benefits of getting web to print right are very real
- But Software is only the start, technical and commercial effort and resource must be made available. While running your day to day business.
- So you need external help to Develop a clear strategy Market your web to print capability Close sales Lead implementation projects
- Brand Unify is qualified to provide support in the areas of support a printer needs to be successful with web to print. Strategy Marketing Sales Technical and Implementation
- When you invested in storefront you did it with all of the best intentions… differentiation, increasing efficiencies, growing customers and winning new ones. Getting your web to print investment right was going to do wonderful things for the business.
- So you need external help to Develop a clear strategy Market your web to print capability Close sales Lead implementation projects
- Speak to Simon Ellington – 07834 819665 / simon.Ellington@brandunify.co.uk for more information