Convincing the C-Suite: Collaboration begins with Culture

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Silvia Cambie

Presentation given at Social Connections - Stuttgart, Nov 2015

Data & Analytics

Convincing the C-Suite:
Collaboration begins with Culture
Silvia Cambie
Senior Managing Consultant
@silviacambie

1839 1970 2008
Telephone
(1 : 1)
Enterprise Social
(Many : Many)
E-Mail
(1 : Many)

Helping CEOs Sell Their Vision
@silviacambie

• 85% of 46,000 employees on Neo
• Between 300 and 500 new pieces of
content every day
• 15,000 communities
• 20,000 blogs
• Helped shut down 170 intranets!
11

Pearson Summit 2015
• 2 to 3 year transformation program
• New business focus on educational
publishing
• Live event in Miami in Feb 2015
• John Fallon introduced vision & top 100
leaders to the organisation
• Aligning employees around new culture

Benefits
• Help CEO get buy-in for his/her vision
• Change culture through collaboration
• Link internal and external digital channels

Transforming your CEO into
a social media influencer

Turning digital transformation into reality
@silviacambie

Barclay’s Digital Eagles
• 20,000 volunteers
• 12,000 in UK, 7,000 in South Africa, rest in
Asia
• Voice of technology in a branch
• Helping customers master the web and
social media
29

Benefits
• Empower employees to use their channels to
amplify CEO’s vision.
• Employees are a bridge between that vision
and reality.
• Social channels flatten hierarchy and speed up
digital transformation.

@silviacambie
www.silviacambie.com
silvia.cambie@uk.ibm.com

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We are in the middle of the biggest change the enterprise has ever experienced in history. Yet, according to a recent Altimeter study, getting buy-in from execs still remains a top priority. Only 9% of the companies surveyed reported participation from the C-Suite on social. Why are senior execs still so reluctant to embrace the benefits of enterprise social networking? In this talk, you will learn how to use collaboration’s core principles as well as emerging phenomena like employee advocacy and disruptive innovation to get the C-Suite’s support to help you create a new corporate culture of connectivity and sharing.

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Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company’s best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can’t ignore the impact that employees can have when they share brand content across social platforms. During this webinar, Laura Lee, Social Media and Corporate Communications Manager at Nestle Purina, will share how Purina is training employees to build their social media presence and advocate for Purina. During this webinar you will learn how to build your own support structure for an employee advocacy program: ▪ How to teach employees the skills they need to become advocates ▪ How to start from scratch with employee advocacy ▪ What tools you need to be successful ▪ Best practices for creating a social media policy that’s easy to understand

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Convincing the C-Suite: Collaboration begins with Culture

1. Convincing the C-Suite: Collaboration begins with Culture Silvia Cambie Senior Managing Consultant @silviacambie

2. 1839 1970 2008 Telephone (1 : 1) Enterprise Social (Many : Many) E-Mail (1 : Many)

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8. Helping CEOs Sell Their Vision @silviacambie

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11. • 85% of 46,000 employees on Neo • Between 300 and 500 new pieces of content every day • 15,000 communities • 20,000 blogs • Helped shut down 170 intranets! 11

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14. Pearson Summit 2015 • 2 to 3 year transformation program • New business focus on educational publishing • Live event in Miami in Feb 2015 • John Fallon introduced vision & top 100 leaders to the organisation • Aligning employees around new culture

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20. Benefits • Help CEO get buy-in for his/her vision • Change culture through collaboration • Link internal and external digital channels

21. Transforming your CEO into a social media influencer

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24. Turning digital transformation into reality @silviacambie

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27. #employeeadvocacy

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29. Barclay’s Digital Eagles • 20,000 volunteers • 12,000 in UK, 7,000 in South Africa, rest in Asia • Voice of technology in a branch • Helping customers master the web and social media 29

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35. Benefits • Empower employees to use their channels to amplify CEO’s vision. • Employees are a bridge between that vision and reality. • Social channels flatten hierarchy and speed up digital transformation.

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37. @silviacambie www.silviacambie.com silvia.cambie@uk.ibm.com

Convincing the C-Suite: Collaboration begins with Culture

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