The document discusses the parallels between logistics and UX design, emphasizing the importance of touchpoints, efficiency, and effectiveness. Silvestre Tanenbaum, the author, highlights the role of UX in the delivery of information and how it can be seen as the 'logistics of information'. He advocates for a methodical approach to UX design that prioritizes user needs and experiences.

1. INFORMATION
LOGISTICS

2. SILVESTRE TANENBAUM
MY NAME IS

3. UX DESIGNER
PRODUCT OWNER
SOLDIER
FATHER
HUSBAND
MUSICIAN

4. LOGISTICS IS
ABOUT
TOUCHPOINTS,
EFFICIENCY AND
EFFECTIVENESS

7. MILITARY CONVOY

8. LIFE OR DEATH

9. UX DESIGN

10. MONEY

11. IF THE INTERNET IS THE
INFORMATION
SUPERHIGHWAY...

12. ...UX IS THE LOGISTICS
OF INFORMATION

13. PRODUCT
USER

14. PRODUCT
USER

15. WHAT
HOW
WHEN

16. VALUABLE
COMPREHENSIBLE
TIMELY

17. WHY

18. WHAT:
DEFINED
TOUCHPOINT
COPY
CONTEXT

19. HOW:
AUDIENCE
TONE
TRUST

20. WHEN:
RELEVANT
JOURNEY
FRICTION

21. UX IS SCIENCE,
NOT ART (!)

22. PLATITUDES:
SWEAT THE DETAILS
BE INTENTIONAL
AIM FOR SUCCESS

23. MISSION FIRST

24. THANKS!
silvestre-tanenbaum
@desktopranger
silvestre.tanenbaum