One Gig Content Idea Proposal The company I chose t

One Gig Content Idea Proposal
The company I chose to do my content proposal for is One Gig,
a local skate shop located
in downtown Boston. One Gig has accounts on all main social
media sites, including Twitter,
Facebook and Instagram, however Instagram is their most active
account. One Gig’s accounts
can be found at @onegigco on all social networking sites. On
Twitter, they have 773 followers,
on Facebook they have 2,853 followers and 2,849 likes, and on
Instagram they have 12.7
thousand followers and counting. Although Instagram will be
the main target for this campaign,
both Facebook will be attended to by creating posts that best fit
and accentuate each sites
benefits.
This proposal will focus on the new campaign idea “Get a
Grip”, where those who post
about One Gig and enter themselves in the sweepstakes will be
eligible to win One Gig griptape.

Griptape is a sheet of sandpaper like material with one adhesive
side that is attached to a
skateboard deck to allow for traction and grip. It is an essential
component of a skateboard and is
needed by all who skate. By creating a give away campaign
using an integral part of a
skateboard, the shop will be able to not only earn the
appreciation of customers in their core
culture but additionally attract potential new consumers who are
interested in skateboarding.
The campaign will be straightforward and allow anyone who is
interested to join the
ability to get involved. Each sheet of grip tape costs the
company about five dollars, so by setting
aside one hundred sheets, the company will pay about five
hundred dollars for this campaign.
This is small in cost compared to some other marketing
promotions they’ve done in the past.
This campaign can go on through the heat of the skateboard
season, May through September,
allowing for twenty sheets of griptape to be given out a month.
Ideally, fifty of these sheets will
be handed out at the local skatepark, a sort of Mecca for those
who skateboard. Meaning that

each month, ten sheets are available to be won online and ten in
person. These in-person drops
will be promoted on the store’s social media sites and live
streamed in the processes of
giveaways. By handing out product in person, people will be
encouraged to post on their own
sites the events, promoting for more in person interaction and a
way to connect directly to the
“streets” (which is deeply important for skating companies to
do). Additionally, people can post
on their own sites about their winnings and One Gig will be
able to connect directly to new
customers, regardless of if those target markets have ever
interacted with the brand online.
These in person giveaways can prompt a sort of contest that can
be aired online. Those
who do the best trick will be awarded free griptape. This will
help with the campaign because it
will spike an interest in the brand and will lead people to post
about the interactions. Not only
will One Gig post about the competitions but other will as well,
creating a buzz online. By
creating an event from the giveaway monthly, people will
associate the skatepark more and more

with One Gig, leading to more constant customers.
Additionally, those who are not able to attend
in person will be more inspired to enter online in order to be
involved. The content for this give
away will all be marked with the hashtag, #GetAGrip, allowing
for there to be consistency in the
campaign across all platforms. For in person giveaways, the
events will be marketed with posts
updating people on the next giveaway dates, live streams and
stories posts of the competitions
and posts of those who won with their new product.
The online component of the giveaway will be slightly
different. Those entering
themselves will be instructed to either tag three friends in One
Gig’s post about the giveaway or
to repost the image with the hashtag #GetAGrip and One Gig’s
account tagged to enter. People
will also be informed that they more people they tag or the more
ties they repost, the more likely
they are to win. This will generate more brand involvement
because not only will it be possible

to track who is heavily involved with the company but it will
also for a cheap way for the
company to get promotions from those involved in the
community directly. By posting or
tagging with this hashtag, people will be entered in the drawing.
Those who are the most
involved will have highest priority for winning, encouraging
people to be posting constantly
about the brand.
This campaign will generate brand awareness within the market
by creating a giveaway
program that promotes a generous and engaged brand voice, has
community members share the
experience and allows for new and old customers to be
interactive on an offline and online scale.
It will establish new relationship opportunities with the
community by connecting in-person to
those directly in the skateworld, giving away to those who are
unaware of the brand and
therefore creating brand loyalty, and by encouraging people to
tag their friends- who may not be
aware of the brand. The #GetAGrip campaign will emphasize
One Gig’s brand voice online by
showing involvement and support of the community by offering

opportunities applicable to the
market. Additionally the use of high action intensity and
emphasized words and emojis to show
personality and grab attention, which will aid in molding a
brand voice consistent with the
community it serves. The campaign will grow One Gig’s online
community by creating an
online sweepstakes that will encourage tagging potential new
customers, following the brand and
reposting the brand's content. By informing people that the
more they post the more likely they
are to will, the likelihood of reposting and gaining more
awareness will increase.
The campaigns effects can be traced using several metrics.
Comments made, shares and
tags can be counted, along with how often the hashtag
#GetAGrip is used by those intending to
win. The number of new followers, increased content interaction
and reach will be accounted for.
Additionally, the amount of responses and saves of the posts
will be calculated to understand the
campaigns impact on the brand. With this information that
company can calculate total impact of
the campaign and its usefulness for marketing.

The content for each site will be as follows:
Site: Facebook
Message One: Looking for a new step-up this season? Come and
link us at Lynch Family
Skatepark on the first Saturday of each month all summer long
to potentially win some new grip!
Stop by the park and show us your best trick- the top ten
competitors will skate away with a
sheet of brand new One Gig grip. Comment, like and repost this
to let us know that you’ll be
competing. Don’t forget to find us on Twitter and Instagram at
@onegigco- and don’t miss out!
#GetAGrip with One Gig. We’ll be at the park- where will you
be?
Message Two: Is your grip getting grimy? You’re in luck-
we’re giving away ten new sheets of
griptape to ten lucky skaters.
To enter either
- tag three friends in this post

- repost this image
- use the hashtag #GetAGrip
- make sure to follow us!
Don’t forget to find us on Twitter and Instagram at @onegigco-
and don’t miss out! The more
you do, the higher your chances of winning- so what are you
waiting for?
Mock Up Images:
Site: Instagram
Message One: Spring into the season with some brand new
griptape- for FREE! Win yourself a

fresh sheet by tagging three friends in this post, reposting this
image, using the hashtag
#GetAGrip and making sure to follow us. The more you do the
more likely you are to win, so ge
cracking! Each month all summer season we’ll be giving away
ten free sheets of brand new One
Gig griptape… will you be skating away with some?
Message Two: If you’re not at Lynch Family Skatepark on the
first Saturday of each month all
summer long, you’re missing out! We’ll be there, handing out
FRESH & FREE griptape to the
top ten skaters with the best tricks- will you be one of them?
Come show us what you got- and
you may get rewarded for it! Do you have what it takes?
Comment, like and repost this to let us
know that you’ll be competing. Don’t forget to find us on
Twitter and Facebook at @onegigco-
and don’t miss out! #GetAGrip with One Gig. We’ll be at the
park- where will you be?
Mock Ups:

Site: Twitter
Message One: GET READY BOSTON! You could win FREE &
FRESH OG griptape- all you
gotta do is comment, retweet and use our hashtag #GetAGrip as
much as possible- the more you
do it, the more likely are you win! What’re you waiting for? Get
posting and start winning
with #GetAGrip
Message Two: Pop out to Lynch Family Skatepark on the first
Sat. of every month- we’ll be
handing out 10 sheets of griptape for the best trick. Come and
show us what you got- it could be
enough to win! Comment, like & retweet this to let us know that
you’ll be there. #GetAGrip w/

One Gig.
Mock Ups:
Proof-of-Concept Report
Name:
Date:
Table of Contents
Abstract3
Introduction3

Statement of Need3
Assumptions3
Description of Current Infrastructure3
Cloud Service Providers3
Project Details3
Building a VPC on AWS3
Challenges Encountered4
Conclusion4
References4
Appendix - Screenshots5
Abstract
Provide a summary of your report that highlights key
information to be shared.
Introduction
Briefly introduce your project and include the current structure
of the company.
Statement of Need
Explain what the company is struggling with and how the
company could benefit from moving to the cloud.
Assumptions
State any assumptions you made as part of the process.
Description of Current Infrastructure
Describe the current infrastructure of the company that wil l be
migrated to the cloud.
Cloud Service Providers
Provide an overview of the top three cloud service providers.
List the services offered and briefly describe the advantages and
disadvantages of each provider.
Project Details
Explain the steps involved in executing the project. “Building a
VPC on AWS” and “Launching a Web Server” on AWS should
be subtitles under “Project Details.”
Building a VPC on AWS

Describe the steps used in building a VPC.
Launching a Web Server on AWS
Describe the steps used in launching a web server on an
instance.
Challenges Encountered
List and discuss any challenges in encountered while building
the VPC and launching the web server.
Conclusion
References
Appendix - Screenshots
Start Lab
Include a screenshot of the following page to show the time you
started the lab.
Source: AWS
AWS Management Console Name
Include a screenshot of the following page to show your name.
Source: AWS
Capture the screen after each task of the lab and insert it here.
Task 1: Create Your VPC
Task 2: Create Additional Subnets
Task 3: Create a VPC Security Group

Task 4: Launch a Web Server Instance
Lab Complete
Chloe Tomasetta
Content Idea Proposal
Campaign: Meet the Retailer
Central Idea: To highlight EarthHero Marketplace retailers one

time per week. This will show
the diversity of the brand, demonstrate how all EarthHero
retailers sell sustainable and ethical
products, establish new relationships with the community and
create more brand awareness.
Each week, EarthHero will promote 1 marketplace retailer on
their social media pages For the
purpose of this content idea proposal, I will highlight the
retailer Zefiro and Beco Pets to
demonstrate what this will look like for future “Meet the
Retailer” posts.
Basic metrics:
I will use engagement and sentiment to see how many people
interact with this campaign (likes,
mentions, messages, reactions) and how people feel about the
content being posted.
Advanced metrics:
After the campaign releases, I will analyze the behavior and
opinions of audience members to
see if this is something EarthHero should continue doing and if
they should do it more or less

frequently. Next, I will see if there has been any audience
growth and analyze the time spent
with the content as well as customer and community retention.
Channel Metrics:
Twitter: Retweets, mentions, link visits, replies, tags, Twitter
analytics and branded hashtags.
Instagram: Story mentions, likes, comments, shares, reposts and
direct message.
Facebook: Likes, reactions, comments, shares and Facebook
insights.
Behavior Metrics:
I will determine if the content posted resulted in action by
analyzing the sales numbers, number
of visits to the links in posts, the conversion rate, the
amplification rate and the influencer
impact. I will also analyze comments and shares to see how
actively people respond to the
campaign and how they feel about this sort of content and what
type of audience segment is most
engaged with this campaign.
Retailer 1: Zefiro

Facebook:
Caption: When Carley Pulford noticed all the wasteful
plastics in our everyday lives, she tried to shop more
sustainably but had trouble finding sustainable,
inexpensive products. From here, Carley created Zefiro- a
company that offers affordable and sustainable zero-waste
swaps to replace single-use, plastic-heavy items.
Click below to learn more about why we love
@Zefirowaste
https://earthhero.com/brands/zefiro/
Chloe Tomasetta
Twitter: Poll
Carley Pulford started Zefiro when she

struggled to find sustainable, affordable
products. Can you relate to Carley’s
experience? Visit,
https://earthhero.com/brands/zefiro/ to shop
Zefiro on EarthHero.
a. Yes
b. No
c. Sometimes
Instagram: Post with two photos (carousel post)
Zefiro is a company that offers affordable and sustainable
zero-waste swaps to replace single-use, plastic-heavy
items. When asked what motivated her to start Zefiro,
Carley Pulford replied: “A number of years back, my
friend made me conscious of ALL the unnecessary
plastics in our life. Then, my sister-in-law educated me on
ALL the harmful chemicals in our everyday products.
Little by little, I noticed it became harder and harder to
shop. Almost everything has unnecessary plastic

packaging and ingredients that I didn’t want for our
family.”
Can you relate to Carley’s experience? Visit
https://earthhero.com/brands/zefiro/ to shop Zefiro on
EarthHero and make the swap from wasteful and harmful
to sustainable and healthy.
#Zefiro #ZeroWaste #EarthHero
Chloe Tomasetta

Retailer 2: Beco Pets
Facebook
Looking for sustainable, safe toys for your pets? Look no
further! @BecoPets works hard to ensure that your pets
can enjoy the best products with little environmental
impact.
When asked what the Beco plush toys are stuffed with,
founder George Bramble explains “They’re all made from
recycled plastic bottles. It takes five to 15 plastic bottles
to turn them into pet toys. Obviously, plastic goes into
landfills, or ends up in the ocean. It’s a serious
environmental problem.”
Visit EarthHero.com to shop Beco Pets and hundreds of other
sustainable retailers.
Twitter

Say hello to our friend George Bramble at Beco Pets.
George started Beco Pets in 2009 to create sustainable
products for pets that are better for them and the
environment. To shop Beco Pets through EarthHero visit
https://earthhero.com/brands/beco-pets/
Instagram: Post with two photos (carousel post)
Since George Bramble started Beco Pets in 2009, his
mission was to create quality products for pets while
doing as little harm to the environment as possible. When
asked about the company, George says “We’ve come a
long way, but there’s lots more we want to achieve. With
environmental pressures greater than ever and the
prospect of more plastic in the ocean than fish by 2050, as
humans and pet owners, we need to act now - before it’s

too late. I'm immensely proud of what the team at Beco
have achieved so far and we promise to continue making
products as sustainably as possible, whilst having a lot of
fun in the process. We believe that every dog and cat,
little or large, can make a big difference.”
Chloe Tomasetta
To shop Beco Pets through EarthHero visit
#Pets #Sustainability #EarthHero

Ellenise Barbosa
Dr. Sun-Young Park
Social Media and Strategic Communication (COMM 372)
03/11/2022
ABE Strategic Social Media Campaign
Overview
The anti-bias educational campaign is an
intergenerational and intersectoral initiative to teach and help
people from different races and cultures understand differences
and value a civil, respectful society fighting against gender
stereotypes, prejudices, and different types of discrimination. It
incorporates inclusive strategic perspectives and curriculum that
advance students' learning in creating and sustaining a
respectful and inclusive learning community. The campaign is
based on anti-bias films centered on justice, action,
diversification, and identifying goals. Sparks et al. (2020)
indicate a professional guide on identity, justice, activism, and
diversity. It urges individuals to examine how they create an
anti-bias and equitable experience for children. The campaign
insists on the need for educators to guide the children and their
families on the tools to adapt to thrive in a world full of
diversity and make it an equitable and justifiable society.
Solution
s to Problems
It is crucial for parents to actively get involved in the

experiences that children bring to school by responding to foster
social justice and equity. Teachers who promote anti-bias in
school require the participation of families in guiding the
children. For example, a parent should make a child understand
that situations trigger people to get angry. Still, it is not
appropriate to treat others indiscriminately just because they
cause their problem. Teachers better understand dealing with
equity issues when they do extensive research and engage the
community. Establishing conversations with different people
across the society through the provision of invitation to contest
on matters that children know, such as racism, offers a chance
to empower teachers to become agencies of change, therefore,
encouraging children to share the knowledge they have about
discrimination or prejudices by teachers creating opportunities
for such discussions.
Furthermore, students can participate in engaging
surveys to determine the ideas of others on anti-bias education.
Surveys also help in obtaining results. Therefore, they can
access the feelings of others towards the topic. It is also
essential in building interpersonal skills and critical thinking
skills. Also, it is a platform that ensures the organization of
others and offers an opportunity to raise their concerns.
In addition, creating a new campaign incorporating social media
channels increases public awareness of anti-bias education.
It involves the creation of signs and postures using

photography and art. Online surveys are an opportunity to
obtain quick feedback and offer diverse ideas that are
insightful. Online channels such as Facebook, Twitter, linked
and Instagram are platforms mostly driven by young people;
therefore, using them is an easier way to spread information fast
and obtain feedback. The rationale of using these tools and
platforms is to foster an immediate action plan across the
audience. A quick action plan ensures the information can reach
most of the targeted audience.
Objectives of the Initiative
Anti-bias education approach ensures the achievement of four
interrelated objectives in children, including justice, diversity,
identity, and activism. It ensures diversity and equity goals
(Sparks & Edwards, 2020). Identity ensures the construction of
a knowledgeable person who has a strong individual and social
personality and is confident. For this reason one of the main
objectives is to have parents from at least five major citi es in
MA to establish the feeling of comfort and joy in children by
appreciating the diversity in humans. As well as ensuring
children develop the human language for differences and caring
connections by the time they are eight years old.. Justice's
objective is an opportunity to teach children to recognize
unfairness and learn it hurts. Activism is the action that one is
either solely or as a group speaks against discrimination and
prejudices.

Key Audiences
Anti-bias education centers on establishing equity and diversity
goals in children's early childhood. It includes a child's identity,
social identity, and cultural aspects. To build on the knowledge
that children bring to school, teachers require the participation
of families that involve the parents and community. Therefore, a
key audience is the adult educators from all ages and gender,
however with a special attention to the middle class families
that constitute the mass, navigating young children to live in an
inequitable diverse society.
Strategic Mindset
In conducting the anti-bias education system, it is crucial to
determine the level of self-awareness, family pride, and attitude
towards the social identity of a child. It is also important to
determine how a child feels while interacting with people across
diverse languages and whether they demonstrate empathetic
character. In addition, determination of the child's interest while
connecting with others is key. It is also essential to determine
whether a child recognizes unfairness and their perception of it.
The target audience should evaluate the empowerment of their
child in acting against prejudices and discrimination. In
addition, they would enforce determination of a child's values
and interests crucial in comparing them with the community's.
Strategies to Adopt

Incorporating current books that indicate children's recent
experiences both in the classroom and on facebook of the
crucial strategies in achieving anti-bias objectives.
With a strong community page of parents from each of the five
major cities, where they would share their kids work and
progress regarding the ABE.
The strategy should include parents creating fun videos with
their children sharing messages of inclusion and stories to
understand their life in the indigenous world. The strategy
should also consider incorporating diverse e-books that could be
read during bed time to motivate children and caption their
attention. Additionally, having teachers as ambassadors sharing
their heritage encourages students and colleagues to share
experiences comfortably. Thought having kids, parents and
teachers storytelling their experiences, repurposing the fun
videos of ABE moments and scheduling posts in advance are
some of the tactics that can be used. It is a way for the
students, parents and the community to reflect on their
experiences and improve their thinking on diversity and social
skills.
Introducing children to social justice stories books that
speak against social injustice movements is an essential
strategy. It lays the foundation that children uphold that anyone
is involved in social justice. The strategy involves social media
by inviting parents and the community to discuss social

injustice topics. The discussions are opportunities for insightful
ideas that involve the children. Involving online media is a
chance to research more books. Also, teachers can use
community resources for students to understand the feeling of
homelessness (Keenan & Nimmo, 2021). Teachers can make
intentional provocations for children to internalize and think
about anti-bias education matters. For example, if they are
playing using a balance board and there is one person in a
wheelchair, what should they do?
Offering opportunities for children to speak about bias
is an important strategy. It initiates activism as the child is
motivated to act (Sparks et al., 2021). The strategy offers an
opportunity for children to analyze the ideas of others and
challenge them critically. In challenging other students’
perspectives, the child appreciates the diversity of different
people. It encourages coexistence between the students as they
learn about the different social identities of other students.
Holding meetings through online platforms to contest
encourages students, which improves their confidence. Dramatic
plays also offer chances for understanding and exploration of
differences and similarities. Teachers scaffolding the plays
improve student thinking, perspective-taking, and problem-
solving skills acquisition.

References
Leekenan, D. & Nimmo, J. (2021). Reflecting on Anti-bias
Education in Action: The Early Years. Facilitator and Viewer
Guidebook. https://www.antibiasleadersece.com/wp-
content/uploads/2021/05/EX_ABE_Guidebook_v3.pdf
Sparks, Edwards & Goins. (2021). Anti Bias Education for
Young Children and Ourselves. (2 Ed). NAEYS. Washington
DC. https://www.naeyc.org/resources/pubs/books/anti-bias-
education
Sparks, L., Leekenan, D. & Nimmo, J. (2020). Leading Anti-
Bias Early Childhood Programs. A Guide for Change.
https://www.tcpress.com/leading-anti-bias-early-childhood-
programs-9780807755983
Content Idea Proposal Assignment
You are asked to propose content ideas on social media
platforms for an anti-bias education (ABE) campaign you
worked on for your first individual assignme nt: strategic brief.
You are particularly looking for pieces of content that will help
it (1) create more campaign awareness for the targeted
segments, (2) establish new relationship opportunities with the
community, (3) emphasize its voice online, and (4) grow its
online community.
You will need to propose certain content ideas for its three

social media channels: Facebook, Twitter, and Instagram
(Review the table as follows for sample ideas.). If you think
some social media channels are not relevant to your campaign,
you can propose content ideas for other social media channels
(e.g., LinkedIn, Snapchat, TikTok). No matter what you choose,
you should develop your ideas for three platforms, specifically:
Highlight the central idea (big idea) of your social media
campaign.Write two messages and copies for the content that
will be shared on each designated platform (for a total of six
messages).Provide two sample, mock-up, images that are
matched with the messages for each designated platform (for a
total of six images).Discuss what metrics you will use to
analyze whether this content was successful or not.
Platform
Platform Characteristics
Content Ideas
Facebook • Max character limit is 63,206, but posts that have 80
characters have the most engagement (Jackson, 2020). Start an
update with a questionEnd an update with a questionCreate a
listAdd a quote from an article, interview, feature, or
event/speakerUpdate with emojisUse an image with text
overlayAttribute and tag other accountsProvide a customized
URL
Twitter There is a 280-character limit, but options are available
to add images, videos, collages, and tag users now.You do not

always have to use all 280 characters.Place comments before
headlinePlace comments after headlineCommentary and quote
of tweetPlace tweets inside the commentsIntegrate
multimediaConduct pollsAttribute with tagTag accounts in
image or video
Platform
Platform Characteristics
Content Ideas
Instagram Posts have a 2,200-character limit.Use hashtags (no
more than a few) to highlight the key words and communities
you want to reach.TutorialsMicro-visual bloggingGiveaways
and contestsAsking a question and probing for
engagementFeaturesTips and tricksQ&AsHistorical
featuresInterviewsUpdatesBehind-the-scenesStoryboards (posts
and Instagram Stories)
Resource: Zote, J. (2021, July 26). How long should social
posts be? Try this social media character counter. Sprout Social.
Retrieved from https://sproutsocial.com/insights/social -media-
character-counter/
Deliverables & Deadlines Please submit an electronic copy of
assignment to Blackboard (see Assignment Folder).Due by
11:59 p.m. on April 15th (F).All electronic copies must be made
with the MS Word.This assignment accounts for 100 points.

One Gig Content Idea Proposal The company I chose t

One Gig Content Idea Proposal The company I chose t

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