A guide to GM AHSN and the Business Growth Hub's new business support programme.

1. STEP INto Healthcare
Programme

2. An Intensive Support Programme for Life Science
SMEs in Greater Manchester
The repeatable cohort programme aims to support the growth of
“scale up” life science SME’s in Greater Manchester.
The programme will provide intensive support including
• access to networks, strategic support and market access
opportunities
• strategic 1-to-1s, and workshops with industry experts
• Based on current SME needs

3. Session Topics
Session 1
• Introduction
• The healthcare landscape
• Market opportunity analysis
• Developing a compelling value proposition
• Developing a valuable healthcare business case
Session 2
• UK healthcare law and regulation
• Innovation evaluation
• Public health sector procurement
• Developing successful partnerships
Session 3
• Pitch Training
Session 4
• Pitch to healthcare procurement lead and/or investors

4. Structure
Introduction
The healthcare landscape
Market opportunity
analysis
Value Proposition
Healthcare Business Case
UK Healthcare law and
regulations
NHS App Assessment
Innovation Evaluation
Procurement
Developing Partnerships
Pitch Training The Final Pitch
& feedback
1 2
3 4
You are encouraged to attend one-to-one
sessions with our business advisors
during the duration of the programme

5. Session 1
The Healthcare landscape
• Provide an overview of the national healthcare landscape, identifying; key players from public to
private organisations, challenges and opportunities presented by demographic and financial
pressures.
• Assess how the GM health and Social Care Devolution big picture ties in with the opportunities and
challenges for each company. Understanding the support infrastructure within GM and how to
navigate the complex healthcare landscape.
Market opportunity analysis
• Identify opportunities for your product or your company
• Define the strengths, weaknesses, opportunities and threats your business faces
• Analyse the markets readiness and willingness to invest and adopt a new product
Developing a compelling value proposition
• Explore ways to qualify the problem to capitalise on an open area of opportunity in the
market
• Develop evaluation methods to determine whether your product is unique and compelling
• Construct a health value proposition
Developing a valuable healthcare business case
• Explore the key elements necessary to ensure that your business case is robust and offers the
best chance of success

6. Session 2
UK healthcare law and regulation
• Understand the impact of regulation and law in the healthcare
industry in England & UK
Innovation evaluation
• Introduction to a scalable and systematic approach to product
or service evaluation
Public health sector procurement
• Discuss how public sector procurement works and evaluate the
opportunities and issues that this generates
Developing successful partnerships
• Examine the key principles for developing successful and enduring
partnerships

7. Session 3
Pitching to the NHS coaching session
• Consolidate STEP INto Health programme learning
• Explore the elements of a successful pitch
• Construct a concise and engaging story
• Evaluate your audience and their specific goals
• Receive personalised coaching and feedback
The Final Pitch with feedback
• Pitch to real NHS or funding decision makers
• Receive feedback
• Opportunity to create real partnerships
Session 4

8. What to do next?
Register an interest in the STEP INto Healthcare programme by following
the below link
Join STEP INto Healthcare