This ppt explains the potential of health wallets in the market. This ppt includes some of the strategies and key insights that helped streamline the information.
2. Overview of Income and Expense Composition Of India
India’s Per Capita Income
**Total Budget available if all
the savings are used for Health
With an average monthly wage of Rs 32,800 (USD 437), India has been ranked a
lowly 72nd among 106 countries, surveyed by Picodi.com, an international e-
commerce platform.
3. Reality Of Health Expenditure of an Indian
Average Medical Expenditure in Hospitals
36.40%
4.20%
43%
8.30%
1.70% 4.40% 2%
Major source of financing the
hospitalization expenses.
Household Income/Savings
Salary
Borrowing
Contribution From Friends &
Relatives
Sale of Assets
Insurance
Other Sources
52%
22%
10%
6% 5%
3% 3%
0%
10%
20%
30%
40%
50%
60%
Medicines Private Hospitals Medical & Diagnostic
Labs
Patient
Transportation &
Emergency
Private Clinics Government
Hospitals
Others
The Health Expenses are in different
domains including Medicinal Cost,
Private Hospitals, Medical Labs,
Private Clinics , Emergency Costs etc.
4. One Stop Solution To Health Monitoring & Expenses
Health Wallet – A Modern Day Saathi
• High Insurance Premiums and Exponential Costs Of
medi-care have become very Common in these new
times.
• How about thinking of a personal SAATHI that will help
you in monitoring your Daily Activities like Running,
Workout and Planning your Health expenses like never
Before!
• Yes, this is all possible at one place i.e. HEALTH WALLET-
A Modern Day Saathi.
5. What Your SAATHI has for you!
Record Your Health data and Monitor Your Physical
Activities.
Get Specialized Diet Chart and Best Recommended
Health tips with All New AI Powered Technology.
One stop solution to all your Health related issues
and queries.
Connect with Medi-Experts and avail Diagnostic Test
at just one click Appointment.
Manage Your Health Expenses all at one place with
advice from Your SAATHI!
Financial Premium Benefits for all your Wallet Money
and Plans.
My Plan Info
A centralized location with current medical
insurance plan design information, real-time
deductible-utilization.
User Engagement
Receive important reminders about plan
updates, benefit changes, feature updates
and tips on how to access cost-effective and
convenient healthcare whenever you need it.
6. Get Personalize Health &
Diet Counsellor.
Search for any prescription to
see what the pharmacies
around you are charging for
the drug.
Unlimited access to a national network of
licensed doctors via telephone or video chat,
who can help to diagnose and even prescribe in
real-time directly from your mobile device.
What Your SAATHI has for you!
7. Market To be Discovered….
A vast majority of Rural and Urban People don’t
have enough health expenditure when needed
the most during Emergency.
This is the situation where SAATHI Will Come To
the Rescue!
Providing Personalized Insurance plans as per
the Salary insights using AI Technology.
760 Mn People in india have access to
smartphones so targeting the market
through ads, owned media channels will
trigger the effect.
This market is only going to be Increased as
no. of smartphone users in India.
8. Age Group 25-32 yrs
Average Salary Per Month Rs.48611.166
Basic Health Plan Expense Monthly Rs.6500
Medicare Facility Yearly Rs.2000
Total Basic Medical Expense Rs.8500
56% Indians still don’t have a health cover
Only 44% of the 1.3 billion people in India
have a health Insurance policy as of 2017,
according to a report by actuarial and
consulting firm Milliman, titled ‘Indian Life and
Health Insurance Sectors’.
Market To be Discovered….
• To Capture the market with the new offerings ,SAATHI has
all the benefits to go with.
• The Target Group of initial Earning Youth acts as a premium
threshold to capture as this age is more digital aligned.
• Premium gets on increasing with age so in order to Produce
Maximum Profit an ideal generation is to be targeted. .