This presentation deals with the Organisational Culture and Behaviour of Decathlon India.

1. Organizational
Behaviour
Group- 10
Sidh || Shagun ||Srishti || Shivangi ||
Shruti ||Swati

2. About the Company
● Decathlon was founded in 1976 in France
● Belief: the best products should be accessible to everyone
● An international sports retailer in 56 countries
● 96,000+ Employees
● In-house brands
● 20 Decathlon brands
● Headquarters of India: Bangalore, Karnataka

3. TimeLine
1976 Beginning
1986 First Product Launch
1996 In-house brands
2003 Launch in East
2009 Store Launch in India
2020 Over 2080 stores in
56 countries

4. SPORTS FOR
ALL,
ALL FOR
SPORTS

5. VISION
“Ever evolving and high performance design, the best quality at
the lowest possible price and expert advice that customers of all
ages, backgrounds and skill levels can excess in one store or
online, from anywhere and at any time.”
“

6. ● Responsibility
● Vitality
● Innovation
● Green Planet
● Teammates
Values

7. GLOBAL PRESENCE
France
India
UK
China
Russia
South-Korea
Spain
Australia
Germany
Sri-Lanka
USA
Canada
And many more...

8. COMPETITORS

9. ● Everything Under One Roof
● Free Playgrounds
● Easy Refund
● Best Quality items
● Durability
● Self-Check out during Pandemic
● Customer-Centric
● Customer-Friendly
Customers

12. ● Innovation and Risk-Taking
● Process - Oriented
● Team Orientation
● Few Rules and Regulations
Organizational Culture

13. ● Concerned with High Productivity
● Autonomy
● Consensual
● Strong Culture
Organizational Culture