The Hult Business Challenge objective is to develop the most game-changing business idea imaginable and to convince stakeholders that you can make it happen. This consulting corporate challenge our client Bimbo Bakeries USA presented with challenges that they face in the real world. Two major challenges – Brand recognition and waste management. Developed a strategic solution by introducing the hi-tech vending machine to place products under one umbrella and production on penicillin from bread waste.

1. BBU
VENDTECH
Team 7
1

2. TRENDS
MILLENIALS & GEN Z
CONSUMERS
BIMBO
We are the nation’s leading baking
company.
Convenient shopping experience
Immediate accessibility to goods
People pay with credit cards, Apple pay, QR codes
Loyalty programs
Easier means of transportation
Connect with businesses (Share their opinions)
Eco Friendly
Offer more points of sales
Brand awareness (“Bimbo Umbrella brand”)
Predict consumer’s trends (AI)
Profits from bread waste collection

3. VENDING
MACHINES
BBU VENDTECH

4. VENDING MACHINES
Strategic Locations:
Subway Stations
Airports
Residential Buildings
Stadiums/Arenas
Malls
BUSINESS MODEL

5. FEATURES
 Artificial Intelligence
 Cloud Server
 Bimbo App
• Product suggestions and availability
 Payment options: QR code
 Language Options
 Waste Collection Bin – Bread
• Rewards program – Promotions, Coupons,
Discounts

6. RESTOCK Delivery system similar to Postmates or Uber Eats
B2B delivers and Drop off
Drivers will pick up
products from the trucks
Restock of the V.MWarehouse
Drivers
Transportation Supermarket

7. FINANCIALS
Initial investment (21 V.M)
Vending Machine 96,600
App Developing Cost 200,000
Total Investment 296,600
Financial Forecast ($)
Revenues 20,300,730 261 working days
Logistic cost 796,050 $10/trip or $25/ASAP
AI & Other tech
costs
80,163
Bimbo’s loss - NYC 50,000,000
NYC
21 Vending
Machines
41%
JFK
1
MSG
2
Yankee Stadium
2
Grand Central
4
Penn Station
2
Manhattan
5
Brooklyn
5
750,000 Daily650,000 Daily
3%

8. WASTE
DISPOSAL Collect the bread
waste
“Awareness”
Collect the waste at
production (4%) and
store level (9%)
Costing Bimbo $20M
 Americans waste 150,000 tons of food each day
 One-third of all the bread made in America goes to
waste
 Every year, consumers, businesses, and farms
spends $218 billion a year, growing, processing,
transporting, and disposing food that is never
eaten

9. OPPORTUNITY
 Top companies recycle more than 85% of their waste.
 Corporations, start-ups, governments, and universities
are collaborating on profitable solutions to our current
take-make-waste culture.
Use the mold of the
expired bread
Partnership with a
Pharmaceutical Company
Penicillin

10. BBU PHARM

11. Sales of penicillin $344M Worldwide
Shortage of Penicillin
Fermentation is the commercial technique for
penicillin
A shot of penicillin G costs between $0.20 and
$2.00
STATISTICS
Centrient Pharmaceuticals, Eurofarma &
Medifarma
Fermentation: Containers size 150-200m3
Production 15-50kg/m3 or 40-50kg/m3
Product
(Kg/m3)
Container
(m3)
Total Req.
(Kgs)
15 150 2250
40 150 6000
50 150 7500

12. “Bimbo's growth rate in China outpaces those of the US and other countries”
 Pfizer: Sole provider of the medicine in the USA
• Unable to meet the country’s full demand due
to “manufacturing delays” in its plants
Sales of penicillin and other antibiotics is greater
than $15B per year
Penicillin International manufacturers
• North China Pharmaceutical Group, Semisyntech
Co Ltd, CSPC Pharmaceutical Group Ltd, Jiangxi
Dongfeng Pharmaceutical Co.
PENICILLIN
Grupo Bimbo completes
acquisition of China
baking group Mankattan

13. PARTNERSHIP
Bimbo Bread
Waste
Pharmaceutical Co.
Pharmacies (CVS,
Walgreens..)
Final Customer
%
Profits

15. WHAT ARE WE SOLVING?
Adjusting to Customers’ needs
Offering more points of sales
Efficiently use its supply chain
Use of Technologies – AI
Food Waste

16. THANK YOU