SlideShare a Scribd company logo
1 of 11


You need to ask yourself a couple of
questions before moving forward


Who is your recipient?



What is your budget?



What are my drinkware options?

AM I FORGETTING ANYTHING?


Does your market use this type of product?
› Students? For a product like custom travel

mug, age is important. A high school student
probably has less use for a coffee mug than a
college student does

› Athletes? A custom water bottle may work well

for teams and may not work well for
corporations

› Remember to stay within your brand. If your

target market wouldn’t use it – don’t put your
logo on it


What is your overall budget?



What are your goals?


With dozens of promotional product
options, your budget is KEY
› Being cost effective (ex. Custom Plastic Cups)

will allow you to purchase more with your
budget – leading to more people seeing your
logo and more impressions

› High quality (ex. Tread Stainless Bottle) may be

kept longer by recipient. A satisfied customer will
lead to an increase in brand awareness and
brand loyalty


Quality vs. Quantity
› Higher reach? Want as many people to

recognize your logo as possible? Go for
Quantity
› Increase brand loyalty? Impress at a Trade
Show? Go for Quality
› The correct answer: it depends and it’s most
likely a combination of both strategies

VS.


Suggestions
› 16 oz Rally Stadium Cup
 Showcase your logo! This cup is specifically
made to be wide for a big logo
› Aluminum Sports Bottle
 Stylish sports bottle for all athletes! Good for
people of all ages
› Laris Ceramic Mug
 A classy, high quality mug for coffee or tea.
Durability and design ensures a long-lasting
product
3

Things To Focus On

› Who is your recipient?
 TARGET MARKET
 WHAT DO THEY WANT

› What is your budget?
 QUALITY vs. QUANTITY
 RIGHT BALANCE

› What type should you buy?
 SPORTS, COFFEE, CASUAL
Shoplet Promos
For all your promotional product needs!

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3 Tips About Custom Mugs

  • 1.
  • 2.  You need to ask yourself a couple of questions before moving forward
  • 3.  Who is your recipient?  What is your budget?  What are my drinkware options? AM I FORGETTING ANYTHING?
  • 4.  Does your market use this type of product? › Students? For a product like custom travel mug, age is important. A high school student probably has less use for a coffee mug than a college student does › Athletes? A custom water bottle may work well for teams and may not work well for corporations › Remember to stay within your brand. If your target market wouldn’t use it – don’t put your logo on it
  • 5.
  • 6.  What is your overall budget?  What are your goals?
  • 7.  With dozens of promotional product options, your budget is KEY › Being cost effective (ex. Custom Plastic Cups) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions › High quality (ex. Tread Stainless Bottle) may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
  • 8.  Quality vs. Quantity › Higher reach? Want as many people to recognize your logo as possible? Go for Quantity › Increase brand loyalty? Impress at a Trade Show? Go for Quality › The correct answer: it depends and it’s most likely a combination of both strategies VS.
  • 9.  Suggestions › 16 oz Rally Stadium Cup  Showcase your logo! This cup is specifically made to be wide for a big logo › Aluminum Sports Bottle  Stylish sports bottle for all athletes! Good for people of all ages › Laris Ceramic Mug  A classy, high quality mug for coffee or tea. Durability and design ensures a long-lasting product
  • 10. 3 Things To Focus On › Who is your recipient?  TARGET MARKET  WHAT DO THEY WANT › What is your budget?  QUALITY vs. QUANTITY  RIGHT BALANCE › What type should you buy?  SPORTS, COFFEE, CASUAL
  • 11. Shoplet Promos For all your promotional product needs!