SlideShare a Scribd company logo
1 of 34
Download to read offline
7 September 2000 IWMW 2000 - e-commerce session1
SELLING MUGS to
MASTERS’
E-commerce for Higher Education
Andrew Aird
Goldsmiths College
with
John Williams
Trustmarque PLC
7 September 2000 IWMW 2000 - e-commerce session2
GOALPOSTS
E-commerce at my place:
• Do I need it?
• How do you do it?
• Who’s going to do it?
• How much?
7 September 2000 IWMW 2000 - e-commerce session3
SHOPPING LIST
 Introductions
 Small group activity - What’s for sale?
 E-commerce: the unmissable opportunities - JW
 The E-commerce survey – results revealed
 Case Study - How we do it at Goldsmiths
 Tea break?
 Presentation from John Williams - How the professionals
do it!
 Group activity – design a good e-commerce site and be
rewarded!
 Questions and discussion
7 September 2000 IWMW 2000 - e-commerce session4
group activity 1
- What’s for sale?
• Divide into groups of 2-3
• Introduce yoursleves
• Make a list of things your institution
could sell online under two headings:
– Those able to be fulfilled online
– This requiring concrete fulfillment
• Elect a spokesperson
7 September 2000 IWMW 2000 - e-commerce session5
E-commerce:
the unmissable
opportunities
John Williams
7 September 2000 IWMW 2000 - e-commerce session6
E-COMMERCE
SURVEY
• 76 responses – about 50% of HE
community
• 31 web staff
• 38% (20) have e-commerce systems
now
• Additionally 44% (34) plan to set up
systems
Categories of goods/services Now* Plans* Total %
Publications 10 13 23 30
Conferences 5 10 15 20
Fees 3 14 17 22
Alumni goods 2 15 17 22
Art gifts 1 1 1
Digital objects 1 1 1
Information 1 1 1
Printing from PCs 1 1 1
Advice/consultancy 2 2 3
Concert/Cinema/theatre
tickets
2 2 3
Membership fees, library
search fees, general
2 2 3
Sport centre fees 1 1 1
7 September 2000 IWMW 2000 - e-commerce session8
Payment systems
• 2 have online payment systems
• 12 plan to
• 2 have outsourcing
• 7 plan to
• 40% planned expect to be running in
next 6 months
Role Now* Plans* Total % (of 30
replies)
Web / IT staff 8 10 18 60%
Academic departments 3 1 4 13%
Finance dept 1 1 2 6%
External company 1 1 2 6%
Project officer 1 1
MIS unit 1 1
Marketing dept. 1 1
Bookshop 1 1
WHO DOES IT?
7 September 2000 IWMW 2000 - e-commerce session10
SECURITY
• 38% (20) have secure server
• 18% (14) have x508 certificate
PERSONAL USE of
ECOMMERCE (1)
Have you ever bought or paid for any of these online:
Items No. of
mentions
% of mentions
Books or magazines 64 25.30%
Music CDs, DVDs etc. 45 17.79%
Computer hardware/software 37 14.62%
Accommodation 27 10.67%
Conference registration 26 10.28%
Food 14 5.53%
Car Hire 12 4.74%
Drink 8 3.16%
Travel tickets 6 2.37%
Garden products 3 1.19%
Theatre / concert tickets 3 1.19%
Clothes 2 0.79%
7 September 2000 IWMW 2000 - e-commerce session12
PERSONAL USE (2)
• 47% use ecommerce every month
• 81% are likely to buy on line in the
next month
• 98% are satisfied with transactions
• 92% regard it as safe
• 52% - institutional use of ecommerce
NOMINATIONS
Can you nominate an 'e-commerce' web site that you
regard as particularly good?
% (of 57
responses)
Amazon 28 62%
Easyjet 5 11%
Go-fly 2 4%
Expedia 2 4%
Tesco 2 4%
Other travel 3 7%
Other bookshops 3 7%
7 September 2000 IWMW 2000 - e-commerce session14
Case Study
- How we do it at
Goldsmiths
• Online conference registration – so far
used for three conferences
• Plans for selling College publications
7 September 2000 IWMW 2000 - e-commerce session15
JOYCE 2000
7 September 2000 IWMW 2000 - e-commerce session16
JOYCE 2000
•Entail less paperwork for the organiser
•All conference documentation produced
from one (accurate) source
•Handle overseas delegate registrations –
time differences, etc.
•Allow credit card payments (as well as
invoices)
•Convenience attracts more delegates
7 September 2000 IWMW 2000 - e-commerce session17
THE SYSTEM
• Web site, registration forms
• PHP database on UNIX server
• View in Access
• Encrypted email for financial
information
• Manual CC processing
7 September 2000 IWMW 2000 - e-commerce session18
7 September 2000 IWMW 2000 - e-commerce session19
7 September 2000 IWMW 2000 - e-commerce session20
7 September 2000 IWMW 2000 - e-commerce session21
7 September 2000 IWMW 2000 - e-commerce session22
7 September 2000 IWMW 2000 - e-commerce session23
7 September 2000 IWMW 2000 - e-commerce session24
•Authenticates the server operator and server software
•Indicates that SSL encryption is being used
•Won’t work on non-compatible (insecure) browsers
7 September 2000 IWMW 2000 - e-commerce session25
how did it go?
• 260 out of 350 delegates booked online
-74%
• Of these, 65% used CC payment, 5%
cheque, and remainder on invoice
• Value of on-line transactions: about
£30,000, or half the total amount.
7 September 2000 IWMW 2000 - e-commerce session26
What went
wrong?
• Decision not to use an automated
payment system created most
problems
• Still need for paper confirmations
• Cancellations and changes were time
consuming and tricky
7 September 2000 IWMW 2000 - e-commerce session27
How could we
improve it?
• Include e-commerce in early stages of
planning conference
• Ensure everyone involved is fully
trained
• Organising conferences is always
going to be hard work – don’t expect
miracles.
7 September 2000 IWMW 2000 - e-commerce session28
OUR PLANS –
PUBLICATIONS
•    Tutors' subject guides
•    Training Materials
•    Journals
•    Alumni materials
•    Pamphlets
7 September 2000 IWMW 2000 - e-commerce session29
OBJECTIVES
∀    
• Maximise income generation
• Simplify stock control, reduce costs
• Enlarge range of publications and
other goods on sale
• Encourage independent publication of
academic research, etc.
7 September 2000 IWMW 2000 - e-commerce session30
TEA BREAK
15 minutes
7 September 2000 IWMW 2000 - e-commerce session31
Presentation from
John Williams
Trusted e-Commerce:
What Does It Really Mean?
7 September 2000 IWMW 2000 - e-commerce session32
Group activity 2
–
LET’S DO IT!
• In groups of about 4 – devise a simple e-
commerce site selling product/service of
your choice.
• Sketch each screen. Think hard about the
perspective of the user and what the
objective of the transaction
• Groups elect spokesperson – prizes for the
best!
7 September 2000 IWMW 2000 - e-commerce session33
CONCLUSIONS
• Do I need it?
• How do you do it?
• Who’s going to do it?
• How much?
• Recommendations to our community –
report back tomorrow and publication
7 September 2000 IWMW 2000 - e-commerce session34
COMMUNITY
ISSUES
• Training
• Kitemarking
• Portals
• Statistics
• Best practice
• Outsourcing deals

More Related Content

Similar to IWMW 2000: Selling Mugs to Masters

ProductivityNet Business Plan Overview 2002
ProductivityNet Business Plan Overview 2002ProductivityNet Business Plan Overview 2002
ProductivityNet Business Plan Overview 2002Vinny Pasceri
 
Asyma E3 2014 Tips & Tricks for Sage 300 ERP
Asyma E3 2014  Tips & Tricks for Sage 300 ERPAsyma E3 2014  Tips & Tricks for Sage 300 ERP
Asyma E3 2014 Tips & Tricks for Sage 300 ERPasyma
 
Digital derbyshire conference & expo 2015 combined presentations
Digital derbyshire conference & expo 2015   combined presentationsDigital derbyshire conference & expo 2015   combined presentations
Digital derbyshire conference & expo 2015 combined presentationsJon Egley
 
How to drive LightsOutPlanning by bluecrux
How to drive LightsOutPlanning by bluecruxHow to drive LightsOutPlanning by bluecrux
How to drive LightsOutPlanning by bluecruxBluecrux
 
Webinar - QuickBooks Desktop for Existing Users - 2018-3-6
Webinar - QuickBooks Desktop for Existing Users - 2018-3-6Webinar - QuickBooks Desktop for Existing Users - 2018-3-6
Webinar - QuickBooks Desktop for Existing Users - 2018-3-6TechSoup
 
Managed Cloud and the MSP Market
Managed Cloud and the MSP MarketManaged Cloud and the MSP Market
Managed Cloud and the MSP MarketSolarwinds N-able
 
Chapter 4 5-6 - e commerce - m- commerce
Chapter 4 5-6 - e commerce - m- commerceChapter 4 5-6 - e commerce - m- commerce
Chapter 4 5-6 - e commerce - m- commercesuman86
 
Btl activations & process of videocon industries
Btl activations & process of videocon industriesBtl activations & process of videocon industries
Btl activations & process of videocon industriesKaran Kukreja
 
AJ174 Oral Presentation_V5
AJ174 Oral Presentation_V5AJ174 Oral Presentation_V5
AJ174 Oral Presentation_V5richardwang1995
 
Re-Thinking Signing Up For Soccer by KYCK
Re-Thinking Signing Up For Soccer by KYCKRe-Thinking Signing Up For Soccer by KYCK
Re-Thinking Signing Up For Soccer by KYCKTj Monforte
 
Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)Dudekulakaleel
 
NPTEL E BUSINESS NOTES Week1 for moocs..
NPTEL E BUSINESS NOTES Week1 for moocs..NPTEL E BUSINESS NOTES Week1 for moocs..
NPTEL E BUSINESS NOTES Week1 for moocs..LavanyaAggarwal3
 
QuickBooks Online for Existing Users
QuickBooks Online for Existing UsersQuickBooks Online for Existing Users
QuickBooks Online for Existing UsersTechSoup
 
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10Rajendra Inani
 
Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...
Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...
Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...Executive Leaders Network
 

Similar to IWMW 2000: Selling Mugs to Masters (20)

Running an SEAI event
Running an SEAI eventRunning an SEAI event
Running an SEAI event
 
ProductivityNet Business Plan Overview 2002
ProductivityNet Business Plan Overview 2002ProductivityNet Business Plan Overview 2002
ProductivityNet Business Plan Overview 2002
 
Asyma E3 2014 Tips & Tricks for Sage 300 ERP
Asyma E3 2014  Tips & Tricks for Sage 300 ERPAsyma E3 2014  Tips & Tricks for Sage 300 ERP
Asyma E3 2014 Tips & Tricks for Sage 300 ERP
 
Digital derbyshire conference & expo 2015 combined presentations
Digital derbyshire conference & expo 2015   combined presentationsDigital derbyshire conference & expo 2015   combined presentations
Digital derbyshire conference & expo 2015 combined presentations
 
How to drive LightsOutPlanning by bluecrux
How to drive LightsOutPlanning by bluecruxHow to drive LightsOutPlanning by bluecrux
How to drive LightsOutPlanning by bluecrux
 
Webinar - QuickBooks Desktop for Existing Users - 2018-3-6
Webinar - QuickBooks Desktop for Existing Users - 2018-3-6Webinar - QuickBooks Desktop for Existing Users - 2018-3-6
Webinar - QuickBooks Desktop for Existing Users - 2018-3-6
 
Has Your Entreprise Adopted E-Invoicing ?
Has Your Entreprise Adopted E-Invoicing ?Has Your Entreprise Adopted E-Invoicing ?
Has Your Entreprise Adopted E-Invoicing ?
 
Overview of Electronic Commerce
Overview of Electronic CommerceOverview of Electronic Commerce
Overview of Electronic Commerce
 
Managed Cloud and the MSP Market
Managed Cloud and the MSP MarketManaged Cloud and the MSP Market
Managed Cloud and the MSP Market
 
Chapter 4 5-6 - e commerce - m- commerce
Chapter 4 5-6 - e commerce - m- commerceChapter 4 5-6 - e commerce - m- commerce
Chapter 4 5-6 - e commerce - m- commerce
 
Btl activations & process of videocon industries
Btl activations & process of videocon industriesBtl activations & process of videocon industries
Btl activations & process of videocon industries
 
AJ174 Oral Presentation_V5
AJ174 Oral Presentation_V5AJ174 Oral Presentation_V5
AJ174 Oral Presentation_V5
 
Re-Thinking Signing Up For Soccer by KYCK
Re-Thinking Signing Up For Soccer by KYCKRe-Thinking Signing Up For Soccer by KYCK
Re-Thinking Signing Up For Soccer by KYCK
 
Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)Week1 introduction to_e_business (1)
Week1 introduction to_e_business (1)
 
NPTEL E BUSINESS NOTES Week1 for moocs..
NPTEL E BUSINESS NOTES Week1 for moocs..NPTEL E BUSINESS NOTES Week1 for moocs..
NPTEL E BUSINESS NOTES Week1 for moocs..
 
QuickBooks Online for Existing Users
QuickBooks Online for Existing UsersQuickBooks Online for Existing Users
QuickBooks Online for Existing Users
 
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
 
Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...
Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...
Leverage Data Governance Best Practices to Secure Your Mission Critical Data ...
 
Bussiness development
Bussiness developmentBussiness development
Bussiness development
 
Bussiness development
Bussiness developmentBussiness development
Bussiness development
 

More from IWMW

Look who's talking now
Look who's talking nowLook who's talking now
Look who's talking nowIWMW
 
Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)IWMW
 
Web Tools report
Web Tools reportWeb Tools report
Web Tools reportIWMW
 
Personal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The PanicPersonal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The PanicIWMW
 
Whose site is it anyway?
Whose site is it anyway?Whose site is it anyway?
Whose site is it anyway?IWMW
 
Open Source - the case against
Open Source - the case againstOpen Source - the case against
Open Source - the case againstIWMW
 
IWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW
 
What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?IWMW
 
Library 2.0
Library 2.0Library 2.0
Library 2.0IWMW
 
Social participation in student recruitment
Social participation in student recruitmentSocial participation in student recruitment
Social participation in student recruitmentIWMW
 
Supporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: ManifestoSupporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: ManifestoIWMW
 
IWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlightsIWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlightsIWMW
 
How to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web ServicesHow to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web ServicesIWMW
 
Static Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource ConditionStatic Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource ConditionIWMW
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the FutureIWMW
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the FutureIWMW
 
Developing Communities of Practice
Developing Communities of PracticeDeveloping Communities of Practice
Developing Communities of PracticeIWMW
 
How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down... How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down... IWMW
 
Grassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX RevolutionGrassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX RevolutionIWMW
 
Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...IWMW
 

More from IWMW (20)

Look who's talking now
Look who's talking nowLook who's talking now
Look who's talking now
 
Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)Introduction to IWMW 2000 (Liz Lyon)
Introduction to IWMW 2000 (Liz Lyon)
 
Web Tools report
Web Tools reportWeb Tools report
Web Tools report
 
Personal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The PanicPersonal Contingency Plan - Beat The Panic
Personal Contingency Plan - Beat The Panic
 
Whose site is it anyway?
Whose site is it anyway?Whose site is it anyway?
Whose site is it anyway?
 
Open Source - the case against
Open Source - the case againstOpen Source - the case against
Open Source - the case against
 
IWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS viewIWMW 2002: Avoiding Portal Wars - an MIS view
IWMW 2002: Avoiding Portal Wars - an MIS view
 
What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?What does open source mean for the institutional web manager?
What does open source mean for the institutional web manager?
 
Library 2.0
Library 2.0Library 2.0
Library 2.0
 
Social participation in student recruitment
Social participation in student recruitmentSocial participation in student recruitment
Social participation in student recruitment
 
Supporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: ManifestoSupporting Institutions in Changing Times: Manifesto
Supporting Institutions in Changing Times: Manifesto
 
IWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlightsIWMW 2019 photo scavenger hunt highlights
IWMW 2019 photo scavenger hunt highlights
 
How to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web ServicesHow to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web Services
 
Static Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource ConditionStatic Site Generators - Developing Websites in Low-resource Condition
Static Site Generators - Developing Websites in Low-resource Condition
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the Future
 
Looking to the Future
Looking to the FutureLooking to the Future
Looking to the Future
 
Developing Communities of Practice
Developing Communities of PracticeDeveloping Communities of Practice
Developing Communities of Practice
 
How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down... How to train your content- so it doesn't slow you down...
How to train your content- so it doesn't slow you down...
 
Grassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX RevolutionGrassroots & Guerrillas: The Beginnings of a UX Revolution
Grassroots & Guerrillas: The Beginnings of a UX Revolution
 
Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...Connecting Your Content: How to Save Time and Improve Content Quality through...
Connecting Your Content: How to Save Time and Improve Content Quality through...
 

Recently uploaded

31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxryandux83rd
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdfMr Bounab Samir
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...Nguyen Thanh Tu Collection
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesVijayaLaxmi84
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...DhatriParmar
 
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6Vanessa Camilleri
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQuiz Club NITW
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 
Indexing Structures in Database Management system.pdf
Indexing Structures in Database Management system.pdfIndexing Structures in Database Management system.pdf
Indexing Structures in Database Management system.pdfChristalin Nelson
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...Nguyen Thanh Tu Collection
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptxmary850239
 
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxCLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxAnupam32727
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17Celine George
 
Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...
Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...
Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...DrVipulVKapoor
 
physiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptxphysiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptxAneriPatwari
 

Recently uploaded (20)

31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptx
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their uses
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
 
ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6ICS 2208 Lecture Slide Notes for Topic 6
ICS 2208 Lecture Slide Notes for Topic 6
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 
Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...
Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...
Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 
Indexing Structures in Database Management system.pdf
Indexing Structures in Database Management system.pdfIndexing Structures in Database Management system.pdf
Indexing Structures in Database Management system.pdf
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC ...
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx
 
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxCLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17
 
Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...
Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...
Geoffrey Chaucer Works II UGC NET JRF TGT PGT MA PHD Entrance Exam II History...
 
physiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptxphysiotherapy in Acne condition.....pptx
physiotherapy in Acne condition.....pptx
 

IWMW 2000: Selling Mugs to Masters

  • 1. 7 September 2000 IWMW 2000 - e-commerce session1 SELLING MUGS to MASTERS’ E-commerce for Higher Education Andrew Aird Goldsmiths College with John Williams Trustmarque PLC
  • 2. 7 September 2000 IWMW 2000 - e-commerce session2 GOALPOSTS E-commerce at my place: • Do I need it? • How do you do it? • Who’s going to do it? • How much?
  • 3. 7 September 2000 IWMW 2000 - e-commerce session3 SHOPPING LIST  Introductions  Small group activity - What’s for sale?  E-commerce: the unmissable opportunities - JW  The E-commerce survey – results revealed  Case Study - How we do it at Goldsmiths  Tea break?  Presentation from John Williams - How the professionals do it!  Group activity – design a good e-commerce site and be rewarded!  Questions and discussion
  • 4. 7 September 2000 IWMW 2000 - e-commerce session4 group activity 1 - What’s for sale? • Divide into groups of 2-3 • Introduce yoursleves • Make a list of things your institution could sell online under two headings: – Those able to be fulfilled online – This requiring concrete fulfillment • Elect a spokesperson
  • 5. 7 September 2000 IWMW 2000 - e-commerce session5 E-commerce: the unmissable opportunities John Williams
  • 6. 7 September 2000 IWMW 2000 - e-commerce session6 E-COMMERCE SURVEY • 76 responses – about 50% of HE community • 31 web staff • 38% (20) have e-commerce systems now • Additionally 44% (34) plan to set up systems
  • 7. Categories of goods/services Now* Plans* Total % Publications 10 13 23 30 Conferences 5 10 15 20 Fees 3 14 17 22 Alumni goods 2 15 17 22 Art gifts 1 1 1 Digital objects 1 1 1 Information 1 1 1 Printing from PCs 1 1 1 Advice/consultancy 2 2 3 Concert/Cinema/theatre tickets 2 2 3 Membership fees, library search fees, general 2 2 3 Sport centre fees 1 1 1
  • 8. 7 September 2000 IWMW 2000 - e-commerce session8 Payment systems • 2 have online payment systems • 12 plan to • 2 have outsourcing • 7 plan to • 40% planned expect to be running in next 6 months
  • 9. Role Now* Plans* Total % (of 30 replies) Web / IT staff 8 10 18 60% Academic departments 3 1 4 13% Finance dept 1 1 2 6% External company 1 1 2 6% Project officer 1 1 MIS unit 1 1 Marketing dept. 1 1 Bookshop 1 1 WHO DOES IT?
  • 10. 7 September 2000 IWMW 2000 - e-commerce session10 SECURITY • 38% (20) have secure server • 18% (14) have x508 certificate
  • 11. PERSONAL USE of ECOMMERCE (1) Have you ever bought or paid for any of these online: Items No. of mentions % of mentions Books or magazines 64 25.30% Music CDs, DVDs etc. 45 17.79% Computer hardware/software 37 14.62% Accommodation 27 10.67% Conference registration 26 10.28% Food 14 5.53% Car Hire 12 4.74% Drink 8 3.16% Travel tickets 6 2.37% Garden products 3 1.19% Theatre / concert tickets 3 1.19% Clothes 2 0.79%
  • 12. 7 September 2000 IWMW 2000 - e-commerce session12 PERSONAL USE (2) • 47% use ecommerce every month • 81% are likely to buy on line in the next month • 98% are satisfied with transactions • 92% regard it as safe • 52% - institutional use of ecommerce
  • 13. NOMINATIONS Can you nominate an 'e-commerce' web site that you regard as particularly good? % (of 57 responses) Amazon 28 62% Easyjet 5 11% Go-fly 2 4% Expedia 2 4% Tesco 2 4% Other travel 3 7% Other bookshops 3 7%
  • 14. 7 September 2000 IWMW 2000 - e-commerce session14 Case Study - How we do it at Goldsmiths • Online conference registration – so far used for three conferences • Plans for selling College publications
  • 15. 7 September 2000 IWMW 2000 - e-commerce session15 JOYCE 2000
  • 16. 7 September 2000 IWMW 2000 - e-commerce session16 JOYCE 2000 •Entail less paperwork for the organiser •All conference documentation produced from one (accurate) source •Handle overseas delegate registrations – time differences, etc. •Allow credit card payments (as well as invoices) •Convenience attracts more delegates
  • 17. 7 September 2000 IWMW 2000 - e-commerce session17 THE SYSTEM • Web site, registration forms • PHP database on UNIX server • View in Access • Encrypted email for financial information • Manual CC processing
  • 18. 7 September 2000 IWMW 2000 - e-commerce session18
  • 19. 7 September 2000 IWMW 2000 - e-commerce session19
  • 20. 7 September 2000 IWMW 2000 - e-commerce session20
  • 21. 7 September 2000 IWMW 2000 - e-commerce session21
  • 22. 7 September 2000 IWMW 2000 - e-commerce session22
  • 23. 7 September 2000 IWMW 2000 - e-commerce session23
  • 24. 7 September 2000 IWMW 2000 - e-commerce session24 •Authenticates the server operator and server software •Indicates that SSL encryption is being used •Won’t work on non-compatible (insecure) browsers
  • 25. 7 September 2000 IWMW 2000 - e-commerce session25 how did it go? • 260 out of 350 delegates booked online -74% • Of these, 65% used CC payment, 5% cheque, and remainder on invoice • Value of on-line transactions: about £30,000, or half the total amount.
  • 26. 7 September 2000 IWMW 2000 - e-commerce session26 What went wrong? • Decision not to use an automated payment system created most problems • Still need for paper confirmations • Cancellations and changes were time consuming and tricky
  • 27. 7 September 2000 IWMW 2000 - e-commerce session27 How could we improve it? • Include e-commerce in early stages of planning conference • Ensure everyone involved is fully trained • Organising conferences is always going to be hard work – don’t expect miracles.
  • 28. 7 September 2000 IWMW 2000 - e-commerce session28 OUR PLANS – PUBLICATIONS •    Tutors' subject guides •    Training Materials •    Journals •    Alumni materials •    Pamphlets
  • 29. 7 September 2000 IWMW 2000 - e-commerce session29 OBJECTIVES ∀     • Maximise income generation • Simplify stock control, reduce costs • Enlarge range of publications and other goods on sale • Encourage independent publication of academic research, etc.
  • 30. 7 September 2000 IWMW 2000 - e-commerce session30 TEA BREAK 15 minutes
  • 31. 7 September 2000 IWMW 2000 - e-commerce session31 Presentation from John Williams Trusted e-Commerce: What Does It Really Mean?
  • 32. 7 September 2000 IWMW 2000 - e-commerce session32 Group activity 2 – LET’S DO IT! • In groups of about 4 – devise a simple e- commerce site selling product/service of your choice. • Sketch each screen. Think hard about the perspective of the user and what the objective of the transaction • Groups elect spokesperson – prizes for the best!
  • 33. 7 September 2000 IWMW 2000 - e-commerce session33 CONCLUSIONS • Do I need it? • How do you do it? • Who’s going to do it? • How much? • Recommendations to our community – report back tomorrow and publication
  • 34. 7 September 2000 IWMW 2000 - e-commerce session34 COMMUNITY ISSUES • Training • Kitemarking • Portals • Statistics • Best practice • Outsourcing deals

Editor's Notes

  1. On-line conference registrations Plans for publications   First attempt to do any on-line transactions was for last year’s web conference; using FMP database but manual financial transactions not involving credit cards.   It worked well, and certainly cut down much of the paper work involved in running such a conference. Everything from invoice, accommodation lists and delegate badges were produced form the database, from data actually entered by delegates themselves.   Teething problems were due to FMP problems – need for more powerful set-up  
  2. Joyce 2000   When we were approached to help with web site for larger international confernece, Joyce 2000 we decided to take this a few steps further. The aim was to provide a system which would:   Entail less paperwork for the organiser All conference documentation produced from one (accurate) source Handle overseas delegate registrations – time differences, etc. Allow credit card payments (as well as invoices) Convenience attracts more delegates
  3. Joyce 2000   When we were approached to help with web site for larger international confernece, Joyce 2000 we decided to take this a few steps further. The aim was to provide a system which would:   Entail less paperwork for the organiser All conference documentation produced from one (accurate) source Handle overseas delegate registrations – time differences, etc. Allow credit card payments (as well as invoices) Convenience attracts more delegates
  4. The System   We set up a website with all the conference details – as much information on it as possible to enable delegates to make right selections of accommodation, type of registration etc.   Registration forms linked to PHP database, accessible through Access. PHP is robust and fats, UNIX only. Other solutions considered were ASP (no NT server), ColdFusion (same) or even Filemaker Pro (not SSL).   Each time a registration is made, the organiser, finance office, delegate etc. recieve notification.   The credit card payments were to be handle by the Finance office who received cc numbers in an encrypted e-mail, and amended database with transaction details. Herein lies a tale! Online payements regarded as too expansive for this.
  5. Security   Payments side was run on specially set up SSL server (secure.gold.ac.uk) and an x508 certificate obtained from Thawte.. It costs £400 per annum   “A Thawte SSL Server Certificate will enable SSL on your web server, giving you the ability to communicate securely with your web customers. SSL protects all communications with your clients, so you can take credit card orders, protect sensitive personal information, and ensure that foreign hackers do not detect your passwords. SSL security makes eavesdropping on your web traffic almost impossible”   In reality what it means is   Authenticates the server operator and server software Indicates that SSL encryption is being used Won’t work on non-compatible browsers
  6. So how did it go?   260 out of 350 delegates booked online – 74% (for web conference it ad been 100%).   Of this 350 65% used CC payment, 5% wanted to sent cheque with printed form, and remainder wanted an invoice (often actually returned with CC no – organiser claims it was a delaying tactic!)   Value of on-line transactions: about £30,000, or half the total amount.   It involved the confernece administrator, someone in finance and support from one of our systems people. No other admin support needed. The organiser commented:   the amount of e-mail correspondence generated by the system was also quite large, and therefore time consuming; because I was answering it myself as it arrived, it created a sense for delegates that they were being looked after personally by someone they know, and that was what everyone said was one of the best features of the conference
  7. What went wrong:   Ironically decision not to use an automated payment system created most problems – invalid cards, amounts debited twice by FO, incorrectly entered amounts, etc. Organiser still trying to unravel some of the mystery of what went on in the FO. FO probably needed more training as they had trouble understanding how the system was working. Real-time system! Need to send paper invoices (not emails) was unforeseen and created more work Cancellations and changes to registration were time consuming and tricky
  8. How we could improve it?   Include it in early stages of planning conference – e.g. rationlise choices for accommodations, other variants, etc. Ensure everyone involved is fully trained – have a few dummy runs before hand Orgainising conferences is always going to be hardwork – don’t expect miracles.   John will tell us!
  9. Our plans   To sell online publications, requiring fulfilment, thus whole ar of stock control comes into play.   Goldsmiths publishes several hundred documents, which include:                  Tutors' subject guides                Training Materials                Journals                Alumni materials                Pamphlets   These are produced and held within departments, although external orders are handled by External Communications. Invoicing and payments are handled by the finance office, and are often for small amounts.   External relations is building a database of these publications, which will include information on current holdings and availability. At present there is no central stock holding; departments theoretically notify EC of the details of their stock holdings.   OBJECTIVES The objectives of this consultation is to create a systems which enhance the reputation of the College through easier and more efficient availability of publications                Maximises income generation from                Reduces time spent 'chasing' stock fulfillment and dealing with payments                Establishes a system through which a larger range of publications and other goods could be sold in the future.                Encourages independent publication of academic research, etc.   The URL for this system could be publicised in relevant College information, etc. The existence of this mechanism might result in greater awareness of Goldsmiths overall, and enhance its reputation within the academic/HE community.      
  10. OBJECTIVES The objectives of this consultation is to create a systems which enhance the reputation of the College through easier and more efficient availability of publications                Maximises income generation from                Reduces time spent 'chasing' stock fulfillment and dealing with payments                Establishes a system through which a larger range of publications and other goods could be sold in the future.                Encourages independent publication of academic research, etc.   The URL for this system could be publicised in relevant College information, etc. The existence of this mechanism might result in greater awareness of Goldsmiths overall, and enhance its reputation within the academic/HE community.