Woodland social media

1. ABOUT THE CAMPAIGN:
With the express objective to evoke the audiences' curiosity,
the campaign kicked off with a spooky image that carried the
message 'Do Not ReTweet'. But, most did exactly that. Ignored
Woodland's warning and did what they were asked not to and
re-tweeted the image
The brand then took the activity a step further. It captured the
profile picture of the person who re-tweeted the message and
customised it in a template wherein people could see
horrifying images of themselves with the text "Your account is
now haunted".
#Woodoo, informs the brand, was conceptualised with an
objective to engage the young interne audience between the
ages of 16 and 25. The Halloween theme was used to reinforce
Woodland's international identity among them.
The campaign claims to have generated around 46,140 conversations on Twitter and
Facebook, with 300 re-tweets and 41,069 video views so far.