This document discusses a photo shoot featuring fashion bloggers Karen Blanchard and Claire Sulmers promoting Covergirl's new double-ended lipstick called Blastflipstick. The lipstick allows the wearer to transform their look with the flip of the stick by wearing the creamy shade during the day and adding the shimmery shade for night. Both bloggers praise the product for allowing easy transformation from day to night looks with just one lipstick.

1. Photography
by Derek Blanks
Karen Blanchard,
creator of famous fashion
blog where did u get that,
puts her great fashion
finds on display for
the world to see. An
implant from London,
Karen considers herself
to be a mish-mash of
beauty and style.
Claire sulmers,
the brainchild behind The Fashion
Bomb, is known for her great flair
and quirky style. Claire’s blog is
the destination for today’s urban
fashionista and brings global
fashion news to the masses.
Unleash your
alter-ego
Blastflipstick, COVERGIRL’s new double-ended lipstick, put the power of personalization
in the hands of two of today’s hottest bloggers to reveal the multiple sides of their
personalities in an exclusive photo shoot with celebrity photographer Derek Blanks.
Multiple looks with the flip of a stick
Special Advertising Section

2. Special Advertising Section
SOPHISTICATED TO SUPER STAR
From everyday elegance to spotlight-worthy glam, you can transform your look,
just like Karen. Customize your look with blastflipstick™
, start with the creamy side
during the day, add some shimmer for drinks and blend together for late-night glam.
SEE EXCLUSIVE BEHIND-THE-SCENES VIDEO ON TRANSFORMING
YOUR LOOK AT WWW.ESSENCE.COM/CGALTEREGO
Special Advertising Section
blastflipstick is
such an efficient way
to wear lipstick. Two
different shades in one
that complement each
other. Perfection!
— Karen Blanchard,
where did you get that, Blogger
Love Karen’s color?
It’s Minx.
blastflipstick is the one
lipstick essential you need
to transform lips from day
to night, instantly creating
a new bold look.
— Claire Sulmers,
The Fashion Bomb, Blogger
Love Claire’s color?
It’s Stunner.
Bookworm to Bombshell
From a busy workday to chic cocktails by night, you can easily create a new look
like Claire. With blastflipstick™
, the possibilities are endless, simply blend the
creamy and shimmery colors together to instantly go from worker bee to sexy diva.
See more ways to work your own
blastflipstick™
look at COVERGIRL.com