v92 Cosla TSL_SM Amadeo

1. V92 Marketing Management
ADDRESSING COMPETITION
AND DRIVING GROWTH
(How to survive and thrive in different stages?)
Shirley Mane Amadeo
Ateneo Graduate School of Business
Building Strong Brands

2. V92 Marketing Management
Focusing on the most successful existing
products and markets.
 Less risky
 Greater Profits
Grow the core
Ch12 Addressing Competition and Driving Growth
Shirley Mane Amadeo

3. V92 Marketing Management
A. increased market share
B. improved revenue
C. less risky
D. growth in sales and revenue
E. greater profit
Ch12 Addressing Competition and Driving Growth
Which is not an advantage of
growing the core of the
business?
Shirley Mane Amadeo

4. V92 Marketing Management
Product Life Cycles (PLC): introduction,
growth, maturity, and decline
Adopt the right marketing
strategies in each stage of PLC
Ch12 Addressing Competition and Driving Growth
Shirley Mane Amadeo

5. V92 Marketing Management
A. slow-growth
B. growth
C. maturity
D. decline
E. introduction
Ch12 Addressing Competition and Driving Growth
Which is not a stage of PLC?
Shirley Mane Amadeo

6. V92 Marketing Management
SURVIVE and THRIVE
in different STAGES
with RECOMMENDED
MARKETING STRATEGIES
Shirley Mane Amadeo
Ateneo Graduate School of Business