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v92 Cosla TSL_SM Amadeo

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v92 Cosla TSL_SM Amadeo

  1. 1. V92 Marketing Management ADDRESSING COMPETITION AND DRIVING GROWTH (How to survive and thrive in different stages?) Shirley Mane Amadeo Ateneo Graduate School of Business Building Strong Brands
  2. 2. V92 Marketing Management Focusing on the most successful existing products and markets.  Less risky  Greater Profits Grow the core Ch12 Addressing Competition and Driving Growth Shirley Mane Amadeo
  3. 3. V92 Marketing Management A. increased market share B. improved revenue C. less risky D. growth in sales and revenue E. greater profit Ch12 Addressing Competition and Driving Growth Which is not an advantage of growing the core of the business? Shirley Mane Amadeo
  4. 4. V92 Marketing Management Product Life Cycles (PLC): introduction, growth, maturity, and decline Adopt the right marketing strategies in each stage of PLC Ch12 Addressing Competition and Driving Growth Shirley Mane Amadeo
  5. 5. V92 Marketing Management A. slow-growth B. growth C. maturity D. decline E. introduction Ch12 Addressing Competition and Driving Growth Which is not a stage of PLC? Shirley Mane Amadeo
  6. 6. V92 Marketing Management SURVIVE and THRIVE in different STAGES with RECOMMENDED MARKETING STRATEGIES Shirley Mane Amadeo Ateneo Graduate School of Business

Editor's Notes

  • increased market share is the advantage of expanding strategy through new customers and more usage

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